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Connecting Neighbors, Building Communities, and Raising Voices since 1994Neighbors Forums
ImagineImagine being able to reach hundreds of friendly, locally interested people instantly, easily: neighbors@inyourarea.orgWhat would you say?What would you like to hear?What might you do together?
StorySomeone needed help.The Wheel of CheeseFrantic request:“Is anyone flying to Seattle in next 12 hours? I am stuck out of town. Can you take a wheel of cheese to the national competition? Ours went missing. Homeland Security won’t let us overnight replacement.”Neighbor replies privately, “I am a former airline employee and I’ve been looking for a reason to go to Seattle. “ Cheese makes it in time.Read more – on Powderhorn Neighbors Forum – Photo CC jojomelonsvia Flickr
What are they?Neighbors Forums are a “local” online public place to:shareinformation, events, ideasdiscussneighborhood issuesgatherdiverse people in an open placetake action and promote solutions Powered by two-waygroup communication
Who participates?YouEveryone – residents, some localworkers, business ownersPeople who “serve” the communityLocal governments  and non-profits(parks, libraries, schools, elected officials,police, places of worship, social service agencies, etc.)Diverse communities essential : http://e-democracy.org/inclusionNumbersNeed 100 members for strong opening700 members on largest forum today ~15% households  (that would be 30,000+ across Minneapolis /St. Paul proper)
One Forum, Many ChannelsE-mailWebFacebookTwitter
Local MediaCoverageCity HallYourNetworksE-mail forwardDinner conversationTranslated orallyShared onFacebookOnline public space in heart of “real” local communityNeighbor  #1City CouncilorCommunity OrgMayorReporterCandidateNew ResidentNeighborsIssues ForumTechnology: E-mail & Web FacebookTwitterYOU-NEIGHBORSLocal BizSubscribe onceCommitment securedPost via e-mail/webSchool, LibraryNeighbor  #500Park StaffNeighborhood LeaderPoliceForum Manager
ExamplesDiscussionAnnouncementsAction
Examples - Discussion“Community life” exchange  builds audience for respectful civic discussions“Little Mekong” branding for Asian business promotion on University Ave Triple homicide - Who can we trust to keep us safe after a tragedy in East African grocery? Police? More guns? Led to off-line discussions with local teens. Vigil proposed, hundreds gather.E-Democracy.org’s other city-wide “Issues Forum” are more political by design - neighbors forum promote mix of very local civic issues and friendly community exchange
Examples - DiscussionTopics like these:Community newsCrime and safetyCrisis responseSchools and parksService provider recommendations – home repairs, child care, etc.Family activitiesHelping neighbors Local historyNew small businessesLandlord issuesLocal environment/recyclingQuestions of every kind – What was that noise?What topic would you raise?Blog post on 24 hours of topics:http://blog.e-democracy.org/posts/1171
Examples - AnnouncementsCommunity/cultural eventsLocal news, photos, videoFree stuff - (selling rare/not promoted) Small business introductionsElected official updatesLost or found petsIn any languageBi-lingual announcements encouraged
Community gardenanyone?
Examples - ActionLocal proximity encourages people to easily meet and act togetherCommunity garden effort launched“It’s cold” discussion results in winter wear drive to help recent immigrantsSexual assault response by “Mom”and 700+ rally on a cold winter night, community brainstorming
How to join?Via the web:http://e-democracy.orgSelect “Forums” – Find forumThen “Join the Forum”Be sure to verify your e-mail addressSpecial promotional campaigns:Twin Cities: http://tcneighbors.orgChristchurch, NZ: http://neighbours.ccUK: http://ukneighbours.org
How to join? Paper!?Via simple paper sign-up sheetsPlease invite us to your community event Most effective way to launch or build forum
How to read?Read via e-mail or web Daily digest option - topics with direct linksText, files, photos, YouTube videos
How to post?Post via e-mail“place”@forums.e-democracy.orge.g. mpls-phillips@forums.e-democracy.orgAttach any file (PDF, Word, etc.) – like an event  flyerAttach photos – our website will resize themYouTube Video - link in text adds video to websiteJust “Reply-to-All “ to comment on existing topic Suggestion: Copy text from files into message body
How to post?Post via webLogin at http://e-democracy.orgClick on desired forumNew Topic :“post a new topic” - “Topics” tab Fill in text box, press “Start”Add files (PDF, Word, etc.)Existing Topic:Login, read topicsText box at bottom
How different? OnlineOnline advantages24 x 7 – Anytime, anywhere convenienceEngage people unable to attend meetings, with limited mobility, two jobs, childrenLess intimidating for some – open and accessible “ice breaker” into public lifeLocal approach coupled with in-person activities increases value and trust – Online only would be a major disadvantage
How different? RulesCivility mattersReal names build trustNo name callingPost just 2 times a day (on most forums) spreads participation, retains audienceFacilitated by local volunteer “Forum Manager,” rules are enforcedMajor contrast with often anonymous, nasty online news comments
How different? ApproachVolunteer-driven, Non-profit(Pictures of some of our awesome volunteer Forum Managers and contractors )Local scope key“Public life” openness not “virtual gated communities”Government can access usUnlike Facebook which is blocked by many organizationsOpen source technology, sharingWe use GroupServer.orgtech out of New Zealand
Join Us, Join Your NeighborsJoin your local Neighbors Forum today!Every community needs a vibrant local online place that makes your part of the world a better .The lowest cost model for effectively building real community and civic participation available today(?)Start a forum. You can make this happen in your neighborhood. If you don’t who will?Contact us:http://e-democracy.org/contactteam@e-democracy.org   @edemo - TwitterTel/Text: +1-651-400-0880
Additional SlidesGo in-depth if you like
Tips for organizationsPost announcements and events – reach hundreds for freeMonitor the community agenda, advocate and organize locallyAnswer questions, share infoConnect people to your programsEncourage your members/clients/etc. to join us
What results?Neighbors Forums promote:Community buildingNeighbors helping neighborsSharing/reusing things very locallyEngagement with government and accountabilityAnd dozens of good things when more people participate in community and civic life
Mostly textPictures tooAcross 50+ forums
Follow on Facebook?Yes, we reach people “where they are” via many channels and technologiesOur “unified” integrated public forumsFacebook Page – Forum excerptsTwitter– Topic headlines“Blog” style Web Feed – Full-textE-mail and web options – Most accessible, required to postE-mail key to active “bridge building” and mobile use – old-fashioned but EFFECTIVE
Future PresentationsStat tuned for more knowledge sharingInclusive Social Media Lessons, EvaluationHow to Start a Forum - DetailedForum Manager How-to WebinarFollow our blog for updates:http://blog.e-democracy.orgKey existing resourceshttp://e-democracy.org/if - Guidebook and morehttp://e-democracy.org/webinars
Where are they?Our neighborhood-level “Issues Forum”:24 forums across St. Paul and Minneapolis Many new forums - join our funded start-up  campaign now25 start-up forums in Christchurch, New Zealand Created for post-quake recovery by two volunteers 5 in the United KingdomWhere our “neighbourhood” level work started11 “city-wide” online town hall “Issues Forums” Extensive details: http://e-democracy.org/ifCity-level forums provide place for city-wide issues and politicsIncludes  five Greater Minnesota towns
Start a new forum?Request one:http://e-democracy.orghttp://tcneighbors.orgWe technically set it upOutreach essential10+ forums in start-up modeLessons/training from:http://e-democracy.org/ifRecipe100 start-up members1 local volunteer “Forum Manager” – You?Paper sign-ups at community eventsE-mail outreach, e-letter signed by initial membersFriendly round of virtual introductions with real people using real names to build trust
Introductions break the virtualice.
Hosting a Healthy ForumStrong “critical mass” launch is key to successNeed mix of local institutions – parks, officials, places of worship, community groups AND everyday residentsForum Manager plays crucial role – needed to “seed” forum with announcements until community groups begin to do it themselves~10% of households across  forum area is a magic  threshold for “self-generative” community lifeForum facilitation prevents difficult topics from turning into “flame wars” – one blow out can kill a forum
Inclusive Participation?Massive Failure NationwideNationally “neighbors online” are not serving middle/lower income or  immigrant communities  well – huge missed opportunityPewInternet.org research: http://blog.e-democracy.org/posts/85815% of Adult internet users with household incomes over $75K are members of neighborhood e-lists/forums3% of Net users under $50K, rural, Latino, etc.7% overall, more women than men, African-Americans and Whites equal at 8%
Inclusive ResponseOur Response: Inclusive Social Media Started with Cedar Riverside, Frogtown, also Leech Lake with previous Rural Voices project  Funded outreach, paper sign-ups at events, “content engagement” relevant to diverse communities – first major funded and staffed effort since our founding in 1994Ford Foundation major funder 2010-11New funders adding neighborhoods in 2011Seeking funding for major expansion, national lesson sharing for 2012-14http://e-democracy.org/inclusion

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Neighbors Forums

  • 1. Connecting Neighbors, Building Communities, and Raising Voices since 1994Neighbors Forums
  • 2. ImagineImagine being able to reach hundreds of friendly, locally interested people instantly, easily: neighbors@inyourarea.orgWhat would you say?What would you like to hear?What might you do together?
  • 3. StorySomeone needed help.The Wheel of CheeseFrantic request:“Is anyone flying to Seattle in next 12 hours? I am stuck out of town. Can you take a wheel of cheese to the national competition? Ours went missing. Homeland Security won’t let us overnight replacement.”Neighbor replies privately, “I am a former airline employee and I’ve been looking for a reason to go to Seattle. “ Cheese makes it in time.Read more – on Powderhorn Neighbors Forum – Photo CC jojomelonsvia Flickr
  • 4. What are they?Neighbors Forums are a “local” online public place to:shareinformation, events, ideasdiscussneighborhood issuesgatherdiverse people in an open placetake action and promote solutions Powered by two-waygroup communication
  • 5. Who participates?YouEveryone – residents, some localworkers, business ownersPeople who “serve” the communityLocal governments and non-profits(parks, libraries, schools, elected officials,police, places of worship, social service agencies, etc.)Diverse communities essential : http://e-democracy.org/inclusionNumbersNeed 100 members for strong opening700 members on largest forum today ~15% households (that would be 30,000+ across Minneapolis /St. Paul proper)
  • 6. One Forum, Many ChannelsE-mailWebFacebookTwitter
  • 7. Local MediaCoverageCity HallYourNetworksE-mail forwardDinner conversationTranslated orallyShared onFacebookOnline public space in heart of “real” local communityNeighbor #1City CouncilorCommunity OrgMayorReporterCandidateNew ResidentNeighborsIssues ForumTechnology: E-mail & Web FacebookTwitterYOU-NEIGHBORSLocal BizSubscribe onceCommitment securedPost via e-mail/webSchool, LibraryNeighbor #500Park StaffNeighborhood LeaderPoliceForum Manager
  • 9. Examples - Discussion“Community life” exchange builds audience for respectful civic discussions“Little Mekong” branding for Asian business promotion on University Ave Triple homicide - Who can we trust to keep us safe after a tragedy in East African grocery? Police? More guns? Led to off-line discussions with local teens. Vigil proposed, hundreds gather.E-Democracy.org’s other city-wide “Issues Forum” are more political by design - neighbors forum promote mix of very local civic issues and friendly community exchange
  • 10. Examples - DiscussionTopics like these:Community newsCrime and safetyCrisis responseSchools and parksService provider recommendations – home repairs, child care, etc.Family activitiesHelping neighbors Local historyNew small businessesLandlord issuesLocal environment/recyclingQuestions of every kind – What was that noise?What topic would you raise?Blog post on 24 hours of topics:http://blog.e-democracy.org/posts/1171
  • 11. Examples - AnnouncementsCommunity/cultural eventsLocal news, photos, videoFree stuff - (selling rare/not promoted) Small business introductionsElected official updatesLost or found petsIn any languageBi-lingual announcements encouraged
  • 13. Examples - ActionLocal proximity encourages people to easily meet and act togetherCommunity garden effort launched“It’s cold” discussion results in winter wear drive to help recent immigrantsSexual assault response by “Mom”and 700+ rally on a cold winter night, community brainstorming
  • 14. How to join?Via the web:http://e-democracy.orgSelect “Forums” – Find forumThen “Join the Forum”Be sure to verify your e-mail addressSpecial promotional campaigns:Twin Cities: http://tcneighbors.orgChristchurch, NZ: http://neighbours.ccUK: http://ukneighbours.org
  • 15. How to join? Paper!?Via simple paper sign-up sheetsPlease invite us to your community event Most effective way to launch or build forum
  • 16. How to read?Read via e-mail or web Daily digest option - topics with direct linksText, files, photos, YouTube videos
  • 17. How to post?Post via e-mail“place”@forums.e-democracy.orge.g. mpls-phillips@forums.e-democracy.orgAttach any file (PDF, Word, etc.) – like an event flyerAttach photos – our website will resize themYouTube Video - link in text adds video to websiteJust “Reply-to-All “ to comment on existing topic Suggestion: Copy text from files into message body
  • 18. How to post?Post via webLogin at http://e-democracy.orgClick on desired forumNew Topic :“post a new topic” - “Topics” tab Fill in text box, press “Start”Add files (PDF, Word, etc.)Existing Topic:Login, read topicsText box at bottom
  • 19. How different? OnlineOnline advantages24 x 7 – Anytime, anywhere convenienceEngage people unable to attend meetings, with limited mobility, two jobs, childrenLess intimidating for some – open and accessible “ice breaker” into public lifeLocal approach coupled with in-person activities increases value and trust – Online only would be a major disadvantage
  • 20. How different? RulesCivility mattersReal names build trustNo name callingPost just 2 times a day (on most forums) spreads participation, retains audienceFacilitated by local volunteer “Forum Manager,” rules are enforcedMajor contrast with often anonymous, nasty online news comments
  • 21. How different? ApproachVolunteer-driven, Non-profit(Pictures of some of our awesome volunteer Forum Managers and contractors )Local scope key“Public life” openness not “virtual gated communities”Government can access usUnlike Facebook which is blocked by many organizationsOpen source technology, sharingWe use GroupServer.orgtech out of New Zealand
  • 22. Join Us, Join Your NeighborsJoin your local Neighbors Forum today!Every community needs a vibrant local online place that makes your part of the world a better .The lowest cost model for effectively building real community and civic participation available today(?)Start a forum. You can make this happen in your neighborhood. If you don’t who will?Contact us:http://e-democracy.org/contactteam@e-democracy.org @edemo - TwitterTel/Text: +1-651-400-0880
  • 24. Tips for organizationsPost announcements and events – reach hundreds for freeMonitor the community agenda, advocate and organize locallyAnswer questions, share infoConnect people to your programsEncourage your members/clients/etc. to join us
  • 25. What results?Neighbors Forums promote:Community buildingNeighbors helping neighborsSharing/reusing things very locallyEngagement with government and accountabilityAnd dozens of good things when more people participate in community and civic life
  • 27. Follow on Facebook?Yes, we reach people “where they are” via many channels and technologiesOur “unified” integrated public forumsFacebook Page – Forum excerptsTwitter– Topic headlines“Blog” style Web Feed – Full-textE-mail and web options – Most accessible, required to postE-mail key to active “bridge building” and mobile use – old-fashioned but EFFECTIVE
  • 28. Future PresentationsStat tuned for more knowledge sharingInclusive Social Media Lessons, EvaluationHow to Start a Forum - DetailedForum Manager How-to WebinarFollow our blog for updates:http://blog.e-democracy.orgKey existing resourceshttp://e-democracy.org/if - Guidebook and morehttp://e-democracy.org/webinars
  • 29. Where are they?Our neighborhood-level “Issues Forum”:24 forums across St. Paul and Minneapolis Many new forums - join our funded start-up campaign now25 start-up forums in Christchurch, New Zealand Created for post-quake recovery by two volunteers 5 in the United KingdomWhere our “neighbourhood” level work started11 “city-wide” online town hall “Issues Forums” Extensive details: http://e-democracy.org/ifCity-level forums provide place for city-wide issues and politicsIncludes five Greater Minnesota towns
  • 30. Start a new forum?Request one:http://e-democracy.orghttp://tcneighbors.orgWe technically set it upOutreach essential10+ forums in start-up modeLessons/training from:http://e-democracy.org/ifRecipe100 start-up members1 local volunteer “Forum Manager” – You?Paper sign-ups at community eventsE-mail outreach, e-letter signed by initial membersFriendly round of virtual introductions with real people using real names to build trust
  • 32. Hosting a Healthy ForumStrong “critical mass” launch is key to successNeed mix of local institutions – parks, officials, places of worship, community groups AND everyday residentsForum Manager plays crucial role – needed to “seed” forum with announcements until community groups begin to do it themselves~10% of households across forum area is a magic threshold for “self-generative” community lifeForum facilitation prevents difficult topics from turning into “flame wars” – one blow out can kill a forum
  • 33. Inclusive Participation?Massive Failure NationwideNationally “neighbors online” are not serving middle/lower income or immigrant communities well – huge missed opportunityPewInternet.org research: http://blog.e-democracy.org/posts/85815% of Adult internet users with household incomes over $75K are members of neighborhood e-lists/forums3% of Net users under $50K, rural, Latino, etc.7% overall, more women than men, African-Americans and Whites equal at 8%
  • 34. Inclusive ResponseOur Response: Inclusive Social Media Started with Cedar Riverside, Frogtown, also Leech Lake with previous Rural Voices project Funded outreach, paper sign-ups at events, “content engagement” relevant to diverse communities – first major funded and staffed effort since our founding in 1994Ford Foundation major funder 2010-11New funders adding neighborhoods in 2011Seeking funding for major expansion, national lesson sharing for 2012-14http://e-democracy.org/inclusion