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Neil Patel
- 1. Beginner’s Guide to SEO Neil Patel QuickSprout
- 3. The Fundamentals Research, research, research Content is king Cleanliness is next to Godliness Are you LinkedIn?
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- 5. The Fundamentals ------------------------------------------------- Keyword Research
- 6. Keyword Research Don’t be foolish! Just because a keyword has high search volume , it doesn’t mean it is a good keyword to target.
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- 10. Low Hanging Fruit Find descriptive keywords with few competitors and high search volume.
- 11. The Fundamentals ------------------------------------------------- Keyword Research ------------------------------------------------- Content is King
- 12. Content is King Content helps search engines determine what to rank a web page for.
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- 16. The Good Stuff Evergreen content Fresh content How to guides, lists, and resourceful information
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- 19. Why not start a blog? You can easily add content through a blog, update it whenever you want, and still get site wide search engine love.
- 20. The Bad Stuff Irrelevant and duplicate content can hurt your rankings. Stay away from it.
- 21. The Fundamentals ------------------------------------------------- Keyword Research ------------------------------------------------- Content is King ------------------------------------------------- On Page Factors
- 22. On Page Factors Don’t forget the basics: headings, meta tags, title tags, sitemaps, domain name, URL structure, site structure, and alt tags
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- 29. Ideal URL Structure Keyword rich No extraneous characters The shorter the better No underscores Sub-domains over sub directories
- 30. Ideal Site Structure Cross linking within the content Nofollow junk links Keep pages under 100 links Link to internal pages
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- 32. Optimize Your Images! Every image should have a unique alt tag Use of the long description tag Enable enhanced image search in Google Webmaster Tools
- 33. The Fundamentals ------------------------------------------------- Keyword Research ------------------------------------------------- Content is King ------------------------------------------------- On Page Factors ------------------------------------------------- Link Building 101
- 34. Link Building 101 If you want to be popular on the web, you have to get other people to link to you.
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- 36. What makes a good link? Rich in anchor text In text link Relevant/authority site Permanent link
- 37. What makes a bad link? Paid text link Footer/site wide link Spammy/irrelevant site Too rich in anchor text Reciprocal link
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- 39. Want a high PageRank? If you want a high Google PageRank you better get those links.
- 40. How to Build Links Write good content Create buzz in the blogosphere Leverage social media sites Leverage directories Email website owners
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- 42. Don’t Lose Your Links If you want to move to a new domain or change the URL of a web page, make sure you do a 301 permanent redirect .
- 43. Slides Have questions? Contact me. Neil Patel (562) 292-3834 [email_address] www.quicksprout.com
- 44. Appendix tools.seobook.com/firefox/seo-for-firefox.html siteexplorer.search.yahoo.com/ google.com/webmasters/tools mattcutts.com/blog/dashes-vs-underscores