Neiman Marcus Case Study
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BloomReach's big data marketing application BloomSearch helped Neiman Marcus improve discoverability of its content and reach new customers. It provided an effective way for Neiman Marcus to reach customers with more general search intent beyond trademarked terms. With BloomSearch, natural search grew significantly as a traffic channel for Neiman Marcus. It helped the company acquire new customers by touching people who might not search specifically for Neiman Marcus but use relevant phrases.
Neiman Marcus Case Study
- 1. LOOK WHO’S BEEN BLOOMREACHED… Neiman Marcus
- 2. “Retailers stand to improve by making their content more discoverable. BloomReach helps them reach this goal because its big data marketing application is Aaron Shockey Vice President of Digital completely different from Marketing and Advertising Neiman Marcus Direct other approaches that are out there.”
- 3. Profile For over a century, The Neiman Marcus Group has stayed focused on serving the unique needs of the luxury market with distinctive merchandise and superior service. The Neiman Marcus Group is comprised of the Specialty Retail Stores division and the Direct Marketing division, Neiman Marcus Direct. Neiman Marcus Direct conducts both print catalog and online operations under the Neiman Marcus, Horchow, and Bergdorf Goodman brand names.
- 4. Challenge salvatore ferragamo For Neiman Marcus, the majority of natural cards holder search traffic came from trademarked terms or terms associated with a designer. Reaching potential customers with focused but less specific rolando black patent louboutin intent was more challenging.
- 5. Solution For Neiman Marcus, BloomReach’s big data marketing application, BloomSearch, provided an effective way to reach a new set of customers. “There is a whole channel out there in natural search. BloomReach gave us a way to get more and more of our content found in this channel.”
- 6. Result In terms of year-over-year growth in site traffic, natural search has been one of the top three fastest growing channels for Neiman Marcus. “BloomSearch is helping us reach someone that we would not have reached before… It has helped us to acquire new customers because it touches people who might not know to search for our name, and who are using phrases that we wouldn’t purchase through paid search.” In addition, Neiman Marcus has seen an increase in the number of pages being indexed by search engines. Aaron Shockey Vice President of Digital Marketing and Advertising Neiman Marcus Direct