The Nelder-Mead search algorithm is an optimization technique used to find the minimum or maximum of an objective function by iteratively modifying a set of parameter values. It begins with an initial set of points forming a simplex in parameter space and evaluates the objective function at each point, replacing the highest point with a new point to form a new simplex. This process repeats until the optimal value is found or a stopping criteria is met. The algorithm is simple to implement and can find local optima for problems with multiple parameters, but depends on the initial starting point and may get stuck in local optima rather than finding the global solution.