Nestle Report
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This report provides an overview of Nestle Company, one of the largest food and beverage companies in the world. It discusses Nestle's history, products, brands, organizational structure, and operations. The report also includes sections on Nestle India specifically, ranking Nestle as the largest FMCG company globally and in India. It analyzes Nestle's recruitment process and interview questions.
Nestle Report
- 1. Modern Institute of Business Management (MIBM) A REPORT ON NESTLE COMPANY Name: - Mansi Deokar Roll No: - 12124 Group Member: - Athira Chathoth Meethal Roll No: - 12114 Subject: - Lab in Recruitment and Selection Submitted To: - Prof. Ashish Mohture
- 2. Index SR. No. TOPIC PAGE NO. 1. Introduction of Industry 2. Introduction of Company 3. Top 10 companies in World 4. Top 10 Companies in India 5. List of the products 6. Organizational Structure 7. Table Chart 8. Online Advertisement 9. Articles and News 10. Recruitment process 11. Important Questions during interview process
- 3. INTRODUCTION TO FMCG COMPANIES The Fast Moving Consumer Goods (FMCG) industry primarily deals with the production, distribution and marketing of consumer packaged goods, i.e. those categories of products that are consumed at regular intervals. Examples include food & beverage, personal care, pharmaceuticals, plastic goods, paper & stationery and household products etc. The industry is vast and offers a wide range of job opportunities in functions such as sales, supply chain, finance, marketing, operations, purchasing, human resources, product development and general management. In India, the FMCG industry is the fourth largest sector with a total (organized) market size of over US$15 billion in 2007, as per ASSOCHAM, and can be classified under the premium and popular segments. The premium segment (25%) caters mostly to the higher/upper middle income consumers while the price sensitive popular or mass segment (75%) consists of consumers belonging mainly to the semi-urban or rural areas who are not, and cannot afford to be, brand conscious. The market growth over the past 5 years has been phenomenal, primarily due to consumers’ growing disposable income which is directly linked to an increased demand for FMCG goods and services. Indeed, it is widely acknowledged that the large young population in the rural and semi-urban regions is driving demand growth, with the continuous rise in their disposable income, life style, food habits etc. On the supply side, the wide availability of raw materials, vast agricultural produce, low cost of labor and increased organized retail have helped the competitiveness of players. FMCG sector in India play a very important role in economy. It is the fourth largest sector in our economy with a market size of more than US$ 13.1 billion. It has a strong MNC presence and is characterized by a well-established distribution network, intense competition between the organized and unorganized segments and low operational cost. There are more comparative advantage to FMCG companies in India as raw material availability, cheaper labour cost, and presence across the entire value chain. FMCG companies are among the top contenders that pursue the brand positioning process to establish their products in the market. Despite recent inflationary pressures and price hikes, various FMCG companies continued their growth momentum through product diversification and introducing new variants of the existing products. Moreover the FMCG companies are also successful in passing on the increasing cost to consumers through a well-thought-out blend of price hikes, reduction in packaged size and alternative product mix. The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015.
- 4. Introduction of Nestle Nestles start date back to 1866, when two split Swiss enterprise were found that would later form the core of Nestle. In the subsequent decades, the two challenging enterprise forcefully delayed their businesses throughout Europe and the United States. Nestle was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1866 by brothers George Page and Charles Page, and Farine Lactee Henri Nestle, founded in 1866 by Henri Nestle. The company grows significantly during the First World War and again following the Second World War, expanding its contributions outside its early reduced milk and child formula products. The company has made a number of corporate acquisitions, including Crosse & Blackwell in 1950, Findus in 1963, Libby’s in 1971, Rowntree Mackintosh in 1988 and Gerber in 2007. Nestle’s products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. 29 of Nestle’s brands have annual sales of over 1 billion Swiss francs (about $ 1.1 billion), including Nespresso, Nescafe, KitKat, Smarties, Nesquik, Stouffer’s, Vittel, and Maggi. Nestle has around 450 factories, operates in 86 countries, and employs around 328,000 people. It is one of the main shareholders of L’Oreal, the world’s largest cosmetics company. Nestle has a primary listing on the SIX Swiss Exchange and is an element of the Swiss Market Index. It has a secondary listing on Euronext. In 2011, Nestle was listed No. 1 in the Fortune Global 500 as the world’s most gainful business with a market capitalization of $ 200 billion, Nestle ranked No. 13 in the FT Global 2011. As nutrition, health and wellness company, Nestle, is committed to the improvement of value of life by helping community in which it operates to meet basic and necessary human needs. The competitors are glaxosmith con, Britannia, rei agro, kwality dairy, lakshmi energy, heritage foods etc. Over the years Nestle has used its resources, skills and technology to help find solutions to the many socio-economic challenges facing communities. Many of the communities are confront by challenges such as poor cleanliness, lack of clean water, poverty, diseases, underfeeding, food security and many others. Mission: Positively influence the social environment in which we operate as responsible corporate citizens, with due regard for those environmental standards and societal aspirations which improve quality of life.”
- 5. Vision: To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen preferred employer, preferred supplier selling preferred products. Company profile: Nestle India Ltd, one the biggest players in FMCG segment, has an existence in milk & nutrition, beverages, prepared dishes & cooking aids & chocolate & confectionery segments. The company is unavailable in the food business. The food business incorporate product groups, such as milk products and nutrition, beverages, prepared dishes and cooking aids, chocolates and confectionery. Nestle India manufactures products under brand names, such as Nescafe, Maggi, and Milky bar, Milo, Kit Kat, Bar-One, Milkmaid and Nestea. The company has also introduced products of daily utilization and use, such as Nestle Milk, Nestle Slim Milk, Nestle Fresh ‘n’ Natural Dahl and Nestle Jeera Raita. The company’s brands include milk products and nutrition, prepared dishes and cooking aids, beverages, and chocolates and confectionery. Their milk products and nutrition includes Nestle Everyday Dairy Whitener, Nestle Everyday Ghee, Nestle Milk, Nestle Slim Milk and Nestle Dahl. Beverages Include Nescafe Classic, Nescafe Sunrise Premium, Nescafe Sunrise Special and Nescafe Cappuccino. Nestle India is a secondary of Nestle S.A. The company has attendance across India with 7 manufacturing facilities and four branch offices extend across the region. The four branch offices in the country help facilitate the sales and marketing of its products. They are in Delhi, Mumbai, Chennai and Kolkata. The company’s four factories were awarded the internationally predictable external certification ISO 14001 for adherence to environmental processes and OSHAS 18001 for Health and Safety. In the year 2008, the company launched Nestle Nesvita Pro-Heart Milk with Omega-3 in Mumbai. Nestle Nesvita Pro-Heart is part of daily diet and has Omega-3 heart friendly nutrients scientifically known to help manage cholestrol. As part of their ongoing dedication to offering best in class nutrition products to Indian consumers, the company launched NESTLE NAN 3, a follow-up formula for older infants. During the year, MAGGI PICHKOO Tomato Ketchup was launched in a unique easy to handle day pack to drive affordability, taste and convenience for a larger number of consumers.
- 6. TOP 10 COMPANIES IN WORLD Below are the biggest and top CPG Companies in World: 1. Nestle: - Nestlé is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenues and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017 and No. 33 on the 2016 edition of the Forbes Global 2000 list of largest public companies. Nestlé's products include baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Twenty-nine of Nestlé's brands have annual sales of over CHF1 billion (about US$1.1 billion), including Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. Nestlé has 447 factories, operates in 189 countries, and employs around 339,000 people. It is one of the main shareholders of L'Oreal, the world's largest cosmetics company. 2. Johnson & Johnson: -
- 7. Johnson & Johnson is an American multinational corporation founded in 1886 that develops medical devices, pharmaceutical and consumer packaged goods. Its common stock is a component of the Dow Jones Industrial Average and the company is ranked No. 37 on the 2018 Fortune 500 list of the largest United States corporations by total revenue. J&J is one of the world's most valuable companies. Johnson & Johnson is headquartered in New Brunswick, New Jersey, the consumer division being located in Skillman, New Jersey. The corporation includes some 250 subsidiary companies with operations in 60 countries and products sold in over 175 countries. Johnson & Johnson had worldwide sales of $70.1 billion during calendar year 2015. Johnson & Johnson's brands include numerous household names of medications and first aid supplies. 3. Procter & Gamble:- The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, and personal care and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included foods, snacks, and beverages. P&G is incorporated in Ohio. 4. Pepsi:-
- 8. PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which included an acquisition of Tropicana Products in 1998 and the Quaker Oats Company in 2001, which added the Gatorade brand to its portfolio. As of January 26, 2012, 22 of PepsiCo's brands generated retail sales of more than $1 billion, and the company's products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion. Based on net revenue, PepsiCo is the second largest food and beverage business in the world, behind Nestlé 5. Unilever: - Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, England, and Rotterdam, Netherlands. Its products include food, energy drink, ice cream and beverages cleaning agents, beauty products, and personal care products. Unilever is the largest producer of soap in the world. Unilever is one of the oldest multinational companies; its products are available in around 190 countries. Unilever owns over 400 brands, with a turnover in 2017 of 53.7 billion euros, and thirteen brands with sales of over one billion euros: Axe/Lynx, Dove, Omo, Heartbrand ice creams, Hellmann's, Knorr, Lipton, Lux, Magnum, Rexona/Degree, Sunsilk and Surf. It is a dual-listed company consisting of Unilever N.V., based in Rotterdam, and Unilever plc, based in London. 6. AB InBev: -
- 9. Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters in São Paulo, London, St. Louis, Mexico City, Bremen, Johannesburg and others. The company was enlarged in October 2016 when AB InBev purchased SABMiller and concluded a merger of the two entities. It was the world's largest brewer even before the acquisition of SABMiller and is considered one of the largest fast-moving consumer goods companies in the world. 7. Coca Cola: - Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients: coca leaves, and kola nuts. The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. 8. JBS:-
- 10. JBS S.A. is a Brazilian company that is the largest meat processing company in the world, producing factory processed beef, chicken and pork, and also selling by-products from the processing of these meats. It is headquartered in São Paulo. It was founded in 1953 in Anápolis, Goiás. The company has 150 industrial plants around the world. J&F Investimentos is a 42% indirect shareholder in JBS S.A. J&F Investimentos is wholly owned by Joesley Batista and Wesley Batista. As of May 2017, JBS S.A. remains the world's biggest meat producer. 9. Phillip Morris: - Philip Morris International Inc. (PMI) is a Swiss-domiciled multinational cigarette and tobacco manufacturing company, with products sold in over 180 countries. It is headquartered in New York, United States. The most recognized and best-selling product of the company is Marlboro. Until a spin-off in March 2008, Philip Morris International was an operating company of Altria. Altria explained the spin-off, arguing PMI would have more "freedom" i.e. leeway outside the responsibilities and standards of American corporate ownership in terms of potential litigation and legislative restrictions to "pursue sales growth in emerging markets", while Altria focuses on the American domestic market. 10. L’Oreal:- L’Oreal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care.Liliane Bettencourt was principal shareholder until her death in 2017. As of 2020, Françoise Bettencourt Meyers is the majority owner of the company, with a 33.14% stake.
- 11. TOP 10 COMPANIES IN INDIA 1. Hindustan Unilever Limited:- Hindustan Unilever Limited (HUL) is a British-Dutch manufacturing company headquartered in Mumbai, India. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and consumer goods. HUL was established in 1933 as Lever Brothers and following merger of constituent groups in 1956 was renamed as Hindustan Lever Limited. The company was renamed in June 2007 as "Hindustan Unilever Limited". 2. Indian tabacoo Company:- ITC Limited is an Indian multinational conglomerate company headquartered in Kolkata, West Bengal. Established in 1910 as the 'Imperial Tobacco Company of India Limited', the company was renamed as the 'India Tobacco Company Limited' in 1970 and later to 'I.T.C. Limited' in 1974. The dots in the name were removed in September 1974 for the company to be renamed as 'ITC Limited' where 'ITC' would no longer be initialism. The company completed 100 years in 2010 and as of 2012–13, had an annual turnover of US$8.31 billion and a market capitalisation of US$52 billion.
- 12. 3. GCMMF (Amul):- Amul is an Indian cooperative dairy company, based at Anand in the state of Gujarat. Formed in 1946, it is a cooperative brand managed by a cooperative body, the Gujarat Co- operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.6 million milk producers in Gujarat. Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products. Amul was spearheaded by Tribhuvandas Patel under the guidance of Sardar Vallabhbhai Patel. As a result, Kaira District Milk Union Limited was born in 1946. 4. Dabur:- Dabur is one of the India's largest Ayurvedic medicine and natural consumer products manufacturer. Dabur demerged its Pharma business in 2003 and hived it off into a separate company, Dabur Pharma Ltd. German company Fresenius SE bought a 73.27% equity stake in Dabur Pharma in June 2008 at Rs 76.50 a share. Dabur's Healthcare Division has over 260 products for treating a range of ailments and body conditions, from common cold to chronic paralysis. Dabur International, a fully owned subsidiary of Dabur India formerly held shares in the UAE based Weikfield International, which it sold in June 2012.
- 13. 5. Asian Paints:- Asian Paints Limited is an Indian multinational paint company headquartered in Mumbai, Maharashtra. The company is engaged in the business of manufacturing, selling and distribution of paints, coatings, products related to home decor, bath fittings and providing of related services. Asian Paints is India's largest and Asia's third largest paints corporation. As of 2015, it has the largest market share with 54.1% in the Indian paint industry. Asian Paints is the holding company of Berger International. 6. Cadbury:- Cadbury India began its operations in India by importing chocolates. On 19 July 1948, Cadbury was incorporated in India. It now has manufacturing facilities in Thane, Induri (Pune) and Malanpur (Gwalior), Hyderabad, Bangalore and Baddi (Himachal Pradesh) and sales offices in New Delhi, Mumbai, Kolkata and Chennai. The corporate head office is in Mumbai. The head office is presently situated at Pedder Road, Mumbai, under the name of "Cadbury House". Currently, Cadbury India operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy. Its products include Cadbury Dairy Milk, Dairy Milk Silk, Bournville, 5-Star, Temptations, Perk, Eclairs, Bournvita, Celebrations, Gems, Bubbaloo, Cadbury Dairy Milk Shots, Toblerone, Halls, Bilkul, Tang, and Oreo.
- 14. 7. Britannia Industries Limited:- Britannia Industries Limited is an Indian food-products corporation. Founded in 1892 and headquartered in Kolkata, it is one of India's oldest existing companies. It is now part of the Wadia Group headed by Nusli Wadia. The company sells its Britannia and Tiger brands of biscuits, breads and dairy products throughout India and in more than 60 countries across the world. Beginning with the circumstances of its takeover by the Wadia group in the early 1990s, the company has been mired in several controversies connected to its management. However, it enjoys a large market share and is exceedingly profitable. 8. Marico Limited:- Marico Limited is one of India's leading consumer goods companies providing consumer products and services in the areas of health, beauty and wellness. With its headquarters in Mumbai, Maharashtra, India, Marico is present in over 25 countries across emerging markets of Asia and Africa. It nurtures multiple brands that expertise in categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care. As of 2018-19, the company generated a turnover of ₹7,334 crores. Marico has 8 factories in India located at Pondicherry, Perundurai, Kanjikode, Jalgaon, Paldhi, Dehradun, Baddi and Paonta Sahib.
- 15. 9. Godfrey Phillips India:- Godfrey Phillips India Ltd. is a tobacco manufacturer headquartered in India. The Company was originally established as "Godfrey Philips Ltd." in London in 1844. GPI was the first UK company to mass-produce cigarettes, apart of being one of the founding companies of Imperial Tobacco along with John Player & Sons. GPI manufactures and sells cigarettes, smoking tobacco and cigars, apart of having a non- tobacco line of products released in 2009 that include confectionery. GPI is the flagship company of Modi Enterprises, one of the largest cigarette manufacturers. 10. Wipro:- Wipro is an Indian multinational corporation that provides information technology, consulting and business process services. It is headquartered in Bangalore, Karnataka, India. In 2013, Wipro separated its non-IT businesses and formed the privately owned Wipro Enterprises
- 16. LIST OF PRODUCTS Nestle India manufactures products under brand names such as Nescafe Maggi Milky bar Milo Kit Kat Bar-One Milkmaid Nestea The company has also introduced products of daily consumption and use, such as Nestle Milk Nestle Slim Milk Nestle Fresh Natural Dahi Nestle Jeera Raita The company’s brands include milk products and nutrition, prepared dishes and cooking aids, beverages, and chocolates and confectionery. Their milk products and nutrition includes Nestle Everyday Dairy Whitener Nestle Everyday Ghee Nestle Milk Nestle Slim Milk Nestle Dahi Beverages Include Nescafe Classic Nescafe Sunrise Premium Nescafe Sunrise Special Nescafe Cappuccino
- 17. ORGANIZATIONAL STRUCTURE An organizational structure defines how job task are formally divided grouped and coordinated It’s a matrix organizational structure in which the reporting relationship is setup as a matrix, rather than tradition hierarchy. Employee has dual reporting relationship generally to both functional manager ad product managers.
- 18. TOP 10 DESIGNATIONS AVAILABLE IN THE COMPANY 1. Administrative: - Responsible for performing clerical and administrative duties in an office setting. Assists executive assistants and secretaries by sorting mail, filing, answering phones, greeting clients, scheduling meetings, and restocking supplies 2. Consulting: - Provides advice to companies to solve problems, create value, improve growth, and maximise business efficiency and profitability. Acts as a liaison between management and support staff to help employees understand how their job performance affects the company's operations. 3. Controlling:- Guides financial decisions by establishing, monitoring, and enforcing policies and procedures. Protects assets by establishing, monitoring, and enforcing internal controls. Monitors and confirms financial condition by conducting audits and providing information to external auditors 4. Customer Service: - A customer service representative supports customers by providing helpful information, answering questions, and responding to complaints. They're the front line of support for clients and customers and they help ensure that customers are satisfied with products, services, and features 5. Engineering:-Engineers work in a variety of fields to analyze, develop and evaluate large- scale, complex systems. This can mean and improve and maintaining current systems or creating brand new projects. Engineers will design and draft blueprints, visit systems in the field and manage projects 6. Building Management: - Overseeing the safety and maintenance of designated properties and ensuring that these properties are in compliance with all applicable regulations. Recommending and coordinating improvements to the property as needed to ensure a safe, functional, and appealing space 7. Finance: - Responds to financial inquiries by gathering, analyzing, summarizing, and interpreting data. Provides financial advice by studying operational issues; applying financial principles and practices; developing recommendations. Prepares special reports by studying variances; preparing budgets; developing forecasts. 8. Health & Safety:- Their work typically involves helping to plan and implement new policies and procedures to raise or maintain safety standards, monitoring and reviewing those policies and procedures to ensure their effectiveness, and implementing new protective and preventative measures as required by law or by the organisation they 9. Human Resources: - Human resources specialists are responsible for recruiting, screening, interviewing and placing workers. They may also handle employee relations, payroll, benefits, and training. Human resources managers plan, direct and coordinate the administrative functions of an organization. 10. Information Technology: - In this position, you will be responsible for supporting network databases and systems, updating system hardware and software, troubleshooting for system errors, and assisting.
- 19. Job Designation Job Description Job Specification
- 21. ARTICALS
- 22. Recruitment Process of Nestle
- 23. Article and News
- 24. Important Questions during Recruitment Process