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for Nonprofits
                               Network                    for Good          TM




            A Quick Guide to Raising Money Online
  The Internet provides a great, low-cost opportunity to reach new supporters and raise more
  money for your nonprofit. To be an effective fundraiser on the Web, you need to do three things:


1. Accept Donations on Your Website
  Times have changed and the economy’s in a tough spot: While direct
  mail and other offline channels can be effective, it’s time to boost
  your fundraising results efficiently and effectively. Your donors (and
  potential donors!) are online—it’s time to meet them where they are.

  That’s where Custom DonateNow comes in: Imagine a customizable
  giving page that looks exactly like your website, putting your brand
  front and center. It allows your donors to set up recurring donations,
  automatically receive tax receipts and make designations and gifts in
  honor of someone. And your donors aren’t the only happy ones: You
  get instant notification whenever a donation is made and can check
  out great donation tracking reports any time. We don’t just supply a button and a pretty page—we take
  care of the merchant accounts, banks and credit card companies. All you do is collect the donations!


                                         2. Communicate with Your Supporters
                                            Online (That’s Right: Email!)
                                         Your donor base is growing all the time. And as much as we’d
                                         like to call each and every one of them regularly, it’s much more
                                         realistic and inexpensive time- and money-wise to send an email
                                         using our EmailNow product. Use it to thank donors for their
                                         contributions. Send an e-newsletter. Craft an advocacy alert.
                                         Circulate another fundraising appeal.

                                       EmailNow (powered by Emma) was built by email marketing experts
                                       to do the tough stuff for you so you can focus on these important
  messages. It allows you to send beautiful email appeals without
  having to become a designer, a software engineer or someone who
  knows HTML or CAN-SPAM laws.


3. Know How to Drive Traffic to Your Site
  What good is a donate button if nobody clicks on it? We help you get
  lots of clicks with our free training teleconferences, tips delivered
  directly to your inbox and our Internet strategy trainings. Plus, enjoy
  unlimited phone and email customer support.




             Need Online Fundraising on a Small Budget?
               Contact us for information about our current promotion!
   1.888.284.7978 | www.networkforgood.org/npo | fundraising123@networkforgood.org
Network for Good Services by the Numbers

    Custom DonateNow
        • Our customers raise an average of $18 for every $1 they pay for our services. If only the stock
          market showed such great ROI!
        • Set-up fee: $199
        • Monthly fee: $29.95
        • Processing fee: 3% for credit card donations


    EmailNow
        • Set-up fee: $49
        • Monthly fee: $29.95 (includes up to 20,000 emails)
        • Sending more than 20,000 emails each month? Overage cost is just $2 per 1,000 emails


    Online Fundraising and Marketing Training
        • Fee: None! We offer free teleconferences and resources for your no-cost enjoyment.




A Few Examples of Custom                                 And Lovely EmailNow
DonateNow Pages:                                         Campaigns:




          Need Online Fundraising on a Small Budget?
              Contact us for information about our current promotion!
  1.888.284.7978 | www.networkforgood.org/npo | fundraising123@networkforgood.org

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Network for Good Overview

  • 1. for Nonprofits Network for Good TM A Quick Guide to Raising Money Online The Internet provides a great, low-cost opportunity to reach new supporters and raise more money for your nonprofit. To be an effective fundraiser on the Web, you need to do three things: 1. Accept Donations on Your Website Times have changed and the economy’s in a tough spot: While direct mail and other offline channels can be effective, it’s time to boost your fundraising results efficiently and effectively. Your donors (and potential donors!) are online—it’s time to meet them where they are. That’s where Custom DonateNow comes in: Imagine a customizable giving page that looks exactly like your website, putting your brand front and center. It allows your donors to set up recurring donations, automatically receive tax receipts and make designations and gifts in honor of someone. And your donors aren’t the only happy ones: You get instant notification whenever a donation is made and can check out great donation tracking reports any time. We don’t just supply a button and a pretty page—we take care of the merchant accounts, banks and credit card companies. All you do is collect the donations! 2. Communicate with Your Supporters Online (That’s Right: Email!) Your donor base is growing all the time. And as much as we’d like to call each and every one of them regularly, it’s much more realistic and inexpensive time- and money-wise to send an email using our EmailNow product. Use it to thank donors for their contributions. Send an e-newsletter. Craft an advocacy alert. Circulate another fundraising appeal. EmailNow (powered by Emma) was built by email marketing experts to do the tough stuff for you so you can focus on these important messages. It allows you to send beautiful email appeals without having to become a designer, a software engineer or someone who knows HTML or CAN-SPAM laws. 3. Know How to Drive Traffic to Your Site What good is a donate button if nobody clicks on it? We help you get lots of clicks with our free training teleconferences, tips delivered directly to your inbox and our Internet strategy trainings. Plus, enjoy unlimited phone and email customer support. Need Online Fundraising on a Small Budget? Contact us for information about our current promotion! 1.888.284.7978 | www.networkforgood.org/npo | fundraising123@networkforgood.org
  • 2. Network for Good Services by the Numbers Custom DonateNow • Our customers raise an average of $18 for every $1 they pay for our services. If only the stock market showed such great ROI! • Set-up fee: $199 • Monthly fee: $29.95 • Processing fee: 3% for credit card donations EmailNow • Set-up fee: $49 • Monthly fee: $29.95 (includes up to 20,000 emails) • Sending more than 20,000 emails each month? Overage cost is just $2 per 1,000 emails Online Fundraising and Marketing Training • Fee: None! We offer free teleconferences and resources for your no-cost enjoyment. A Few Examples of Custom And Lovely EmailNow DonateNow Pages: Campaigns: Need Online Fundraising on a Small Budget? Contact us for information about our current promotion! 1.888.284.7978 | www.networkforgood.org/npo | fundraising123@networkforgood.org