Networking
- 1. Fully Activate Your Existing Network By Margo Geller
- 2. Who Is Your Network? Your existing ideal clients No one is a better ambassador for your work than your current clients and no one is more likely to lead you to other ideal clients! Continually tell your ideal clients what you are looking for in a new client. Your fan club Who besides your clients are your biggest fans? Your minister, your fellow volunteer, your friends? Tell them what you are looking for in a new client as well.
- 3. Watch What You Say How was your day? Never answer with “Fine!” Instead, try something like, “I had a great day! I helped a new business owner get the loan they really needed to take their business to the next level. What a great feeling!” Tell stories About your ideal clients. No horror stories!
- 4. Come Bearing Gifts Approach clients and prospects with an intangible gift in hand that will truly enhance their professional or personal life such as . . .
- 5. Gifts That Keep On Giving Referrals to other professionals As a relationship banker, you meet just about everyone who might be in a position to help your clients or prospects in meaningful ways – perhaps a good, honest, inexpensive plumber, a great attorney, or Atlanta’s best wedding planner.
- 6. Gifts That Keep On Giving A job lead As you go about your day, you may spot a career opportunity for your client’s son, daughter, daughter- or son-in-law – imagine presenting that to your client instead of soliciting them for more business. You’ll have a permanent place in their hearts and minds.
- 7. Gifts That Keep On Giving Useful articles or news items Perhaps your client is concerned about being financially prepared to send her daughter to college. A timely and relevant article on saving for college sent her way shows that you are listening and that you care about her as a person.