Networking with the Next Generation of Decision Makers
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The document discusses the importance of being a digital decision maker and outlines various digital platforms for engagement, including social media and email. It emphasizes building key relationships, strategic networking, and delivering value while consistently following up with connections. Additionally, it highlights the significance of being digitally present and aware of others' needs to leverage sales opportunities.
Networking with the Next Generation of Decision Makers
- 1. Kim E. Williams @WilliamsKim Sandler Training @SandlerSays
- 2. The Digital Decision Maker…
- 3. Who’s The Digital Decision Maker? #SandlerTraining
- 4. 1999 2000s TV 2012+ <1990 1990s TV Radio Radio Print Telephone Print TV TV TV Direct Mail Telephone Radio Radio Radio Display Direct Mail Print Print Email Print Display IM Telephone Telephone Telephone Email Websites Direct Mail Direct Mail IM Search Direct Mail Display Display Websites Banner Ads Display Email Email Paid Search Search IM IM Landing Pages Banner Ads Websites Websites Micro Sites Paid Search Yahoo Search Search Video Landing Pages Webinars Banner Ads Micro Sites Affiliate Marketing Paid Search Video SMS Landing Pages Webinars Mobile Email Micro Sites Blogs Affiliate Marketing Video RSS SMS Webinars Podcasts Mobile Email Affiliate Marketing Wikis Blogs Social Networks RSS Behavioral Email Podcasts Social Media Marketing Wikis Widgets Social Networks CMS/Open Source Virtual Worlds #SandlerTraining QR codes Page flip catalogues
- 14. You Have To Be Where They Are! LinkedIn? Facebook? Twitter? Blogging? A Web Page?
- 15. What About Networking? SMART and SMARTER Goals Prepare Your Foundation Define Target Emotionally Engage Your Network 5-10 Key Relationships Join Strategically Personal BOD Interested and Interesting Value Register at http://www.mygma.org Design for Referrals Follow Up Track and Measure Be Accountable to Your Program
- 16. Hand Shakes and Facetime #1: Get 5-10 Key Relationships It’s Not Who You Know, or Who Knows You, BUT It’s Who You Know Knows. #SandlerTraining
- 17. Hand Shakes and Facetime #2: Join Strategic Organizations #SandlerTraining
- 18. Hand Shakes and Facetime #3: Be Interested and Interesting Kip Blakely of TIMCO
- 19. Hand Shakes and Facetime #4: Deliver Incredible Value to your network. #SandlerTraining
- 20. Hand Shakes and Facetime #5: Follow Up: Consistently, Constantly #SandlerTraining
- 21. Hand Shakes and Facetime #BONUS: Remember -Be Digitally Present and Positioned #SandlerTraining
- 22. Hand Shakes and Facetime #BONUS: Remember -Be Present Their Pain Sales Opportunity Your Your Presence Position #SandlerTraining