.NETworking Workshop Design Thinking
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The document discusses design thinking, a human-centered approach that accelerates innovation and solves complex problems. Design thinking involves empathizing with users to understand their needs, defining the problem, ideating potential solutions, prototyping ideas, and testing prototypes with users in an iterative process. It notes that more than 75% of the biggest companies in 2020 will be companies that have never been heard of before, emphasizing the need for creative approaches like design thinking. The process focuses on rapid prototyping and getting early feedback to validate ideas with intended users.
.NETworking Workshop Design Thinking
- 1. Design Thinking 6.April 2018 Pascal Geronimi pascal@innoarchitects.ch
- 2. WHY DESIGN THINKING? In 2020, more than 75% of the biggest companies will be companies we have never heard of. Creative Destruction by Richard Foster and Sarah Kaplan
- 3. Das hat früher funktioniert...
- 4. WHAT IS DESIGN THINKING? A human–centered approach that accelerates innovation and brings about solution for complex problems IDEO
- 9. Ausgehend vom Nutzerbedürfnis INNOVATIONS SWEET SPOT
- 10. THE DESIGN PROCESS Rapid, rough prototypes, Lots of variantes Detailed and refined prototypes Effort
- 11. By iterating, we validate our ideas along the way because we’re hearing from the people we’re actually designing for Gaby Brink, Founder, Tomorrow Partners
- 12. DESIGN THINKING MINDSET Human-centered Build in order to think Fast iterations