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Products on a compute cloud Cloud capability – how we can use it today? Gedas Mitkus [email_address]
Cloud Computing  today Resources compute power storage networking Infinite  capacity All you can use  on demand Only one requirement credit card starting with $50
Previous limitations Infrastructure costs Development challenges
Infrastructure costs today Higher by X times 2, 5, 10 years ago nil Yes Yes System Admin Required On demand pay per hour $0.1/h Notes nil included $9K per year Connectivity $1.5K per month $5K a month + contract lock in $65K total cost 1 rack = 20 servers Cloud Rent Amazon EC2 Rent Buy
Development challenges on a Cloud Scalability and Quality Communication stack Persistence / Transactional safety Application framework Development tools, environment and process
Development challenges on a Cloud Then vs. now: dramatic reduction in Development cost Time-to-market 2-3 developers can deliver complex pilot in 6 months Why? Open source is production quality: Axis/CXF, Hibernate, Spring, JUnit / TestNG, Eclipse, Maven, SVN, Amazon AWS, MySQL, Linux, etc Agile Development process - no RUP, no ITIL
Industry trends –  Rise of Agile & Open Source
Proof of concept in a small team: Product, Technology, Costs, Time-to-Market Goal Build 2 (later more) vertical business directories in 15 languages By automatically summarizing business websites Using a highly configurable crawler and analysis engine  running on a cloud
Rent/Single Server vs. Compute Cloud 40 Instances on Compute Cloud 1 Instance Alternatives Cost Days Mins to execute 1 inventory Inventories $350 No long term fixed & ops costs 3.5 days 139 days 2 min 2 min 100K 100K
Solution  -  Product 1. Best images 2. Title 3. Best sentences: Who, What, Where 4. Feature tags 5. Geo Location 6. Other meta data – email, phone, etc
Solution - Product
Solution – Technology (Scope) 65K businesses/websites Websites crawled 6 levels deep 50gb highly structured data set Transactions / records All together ~1M records 250K sentence tags 150K image tags 500K feature tag 800MB DB filled
Solution – Technology (Cloud) Servers run – 40 (tested on 80) Total days - 8 Compute Hours ~1400 – 59 days on 1 server
Solution  –  Costs
Demo
Conclusion: Now vs. Then Major shift Unlimited cloud resources for small teams Infrastructure cost – miniscule Reduced Time-to-market Lower Development cost
Product vs. Revenue models Consumer product  Advertising Transaction fees Subscriptions Premium services Enterprise / Business product

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New Capabilities Cloud Computing

  • 1. Products on a compute cloud Cloud capability – how we can use it today? Gedas Mitkus [email_address]
  • 2. Cloud Computing today Resources compute power storage networking Infinite capacity All you can use on demand Only one requirement credit card starting with $50
  • 3. Previous limitations Infrastructure costs Development challenges
  • 4. Infrastructure costs today Higher by X times 2, 5, 10 years ago nil Yes Yes System Admin Required On demand pay per hour $0.1/h Notes nil included $9K per year Connectivity $1.5K per month $5K a month + contract lock in $65K total cost 1 rack = 20 servers Cloud Rent Amazon EC2 Rent Buy
  • 5. Development challenges on a Cloud Scalability and Quality Communication stack Persistence / Transactional safety Application framework Development tools, environment and process
  • 6. Development challenges on a Cloud Then vs. now: dramatic reduction in Development cost Time-to-market 2-3 developers can deliver complex pilot in 6 months Why? Open source is production quality: Axis/CXF, Hibernate, Spring, JUnit / TestNG, Eclipse, Maven, SVN, Amazon AWS, MySQL, Linux, etc Agile Development process - no RUP, no ITIL
  • 7. Industry trends – Rise of Agile & Open Source
  • 8. Proof of concept in a small team: Product, Technology, Costs, Time-to-Market Goal Build 2 (later more) vertical business directories in 15 languages By automatically summarizing business websites Using a highly configurable crawler and analysis engine running on a cloud
  • 9. Rent/Single Server vs. Compute Cloud 40 Instances on Compute Cloud 1 Instance Alternatives Cost Days Mins to execute 1 inventory Inventories $350 No long term fixed & ops costs 3.5 days 139 days 2 min 2 min 100K 100K
  • 10. Solution - Product 1. Best images 2. Title 3. Best sentences: Who, What, Where 4. Feature tags 5. Geo Location 6. Other meta data – email, phone, etc
  • 12. Solution – Technology (Scope) 65K businesses/websites Websites crawled 6 levels deep 50gb highly structured data set Transactions / records All together ~1M records 250K sentence tags 150K image tags 500K feature tag 800MB DB filled
  • 13. Solution – Technology (Cloud) Servers run – 40 (tested on 80) Total days - 8 Compute Hours ~1400 – 59 days on 1 server
  • 14. Solution – Costs
  • 15. Demo
  • 16. Conclusion: Now vs. Then Major shift Unlimited cloud resources for small teams Infrastructure cost – miniscule Reduced Time-to-market Lower Development cost
  • 17. Product vs. Revenue models Consumer product Advertising Transaction fees Subscriptions Premium services Enterprise / Business product

Editor's Notes

  • #5: Buy: From dell Rack = 500 rack + 80*20 rails + 1800*20 +500 other = 38.6K Rent: http://www.slicehost.com/ ~ 150 GBP : USD = 1 : 1.7