Oracle is investing in improving customer support experiences by focusing on proactive support capabilities. Proactive support aims to prevent problems from occurring by maintaining system health and availability through tools like Oracle Configuration Manager. It also provides guided advice for lifecycle activities like upgrades through resources like Upgrade Advisors. This is intended to deliver higher business value to customers by reducing costs of ownership and risks through problem prevention and faster resolution when issues do occur. Data shows customers want support providers to invest in innovation and most see value in proactive services that can improve uptime and optimize systems.