New Food Product Developnment process.
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This document discusses the new product development process. It involves planning, idea generation, screening concepts, developing the top concept, testing prototypes, ramping up production, and commercialization. The goal is to conceive new products that meet customer needs in a profitable way for the company. Key steps include assessing market opportunities, evaluating concepts, designing the product, building prototypes, and refining the product based on testing before full production and launch.
New Food Product Developnment process.
- 2. A product is a set of tangible and intangible attributes, which include packaging, color, price, quality, brand name and manufactures and retailers services , all these that buyer accept as a want/satisfaction. It is process that describes the basic steps needed to design a product. This process represents the basic sequence of steps or activities that a firm employs to conceive, design and bring a product to market which suits the customer demand.
- 3. A new product is a product which is totally new in concept. Any product which is perceived by the customer as being new. A new product can be categorize into : ✔Truly new product. ✔Innovated product from the existing one.
- 4. Technology: Technology that in the favors to develop or to take the risk of new product development Good Image: Company good image in the Market ( in the mind of customer) to take the risk of new product development. Computation: To maintain or to gain the competitive image in the market. Change of consumer needs: To brings the changes in the consumer needs
- 5. Planning/Idea Generation Idea Screening Concept Development System-Level design Business analysis Product prototype development/Testing and Refinement Production Ramp-up/Commercialization
- 6. The starting stage for new product development in which typically an organization develop a number of ideas for new product Such types of alternatives idea are develop into a meeting called brain storming session. Idea generation is continuous, systematic search for new product opportunities. It involves delineating sources of new ideas and methods for generating them. Ideas for new products can be obtained from basic research using a SWOT analysis (OPPORTUNITY ANALYSIS), Market and consumer trends, company's R&D department, competitors, focus groups, employees, salespeople, corporate spies.
- 7. The object is to eliminate unsound concepts prior to devoting resources to them. The screeners must ask these questions: • Will the customer in the target market benefit from the product ? • What is the size and growth forecasts of the market segment/target market? • What is the current or expected competitive pressure for the product idea? • What are the industry sales and market trends the product idea is based on? • Is it technically feasible to manufacture the product? • Will the product be profitable when manufactured and delivered to the customer at the target price?
- 8. Once the idea is selected in the idea screening stage ,then in this stage the concept of product is developed. Some time alternative concept of the same product are developed according to customer needs ,wants etc The need of target market is specified, Product concept are generated, evaluated and compared, One or more product concept are selected for further development and testing.
- 9. Product architecture. The decomposition of the product into subsystem and components. Geometric layout of the product, Functional specification of each of the product subsystem, Preliminary process flow diagram for the final assembly process.
- 10. Assess economic viability of the concept. Business Analysis Review of Product Sales, Costs, and Profits Projections to See if They Meet Company Objectives If No, Eliminate Product Concept If Yes, Move to Product Development/Testing
- 11. In this stage the product concept is came into its physical form, then this product is presented to the market for testing. Testing Marketing help the organization in creating financial decision about whether to launch that product in the market or not. Construction & evaluation of multiple preproduction versions of the products, Prototypes are made with same geometry and material properties as per the final product but not necessary the same fabrication. Prototypes are tested whether the product will work as designed and satisfy consumer demand.
- 12. After successful passing the product from the “ testing market” then the firm properly introduce that product into market. Product is made by using the intended production system. Commercialization Commercialization involves implementing a total marketing plan and full production Launch the product Produce and place advertisements and other promotions Fill the distribution pipeline with product Critical path analysis is most useful at this stage
- 13. Purpose of the ramp up is to train the workforce and to work out any remaining problems to the production process. Products produced during product ramp up are send to preferred customers and careful evaluation is done to checkout remaining flaws.