New Media Inspiration 2015 - Invisible technologies and context inside and around us
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The document discusses the growing use of iBeacon technology in mobile devices and context-aware applications. It provides examples of how iBeacons are being used by companies in retail stores, airports, museums and other public spaces to provide customized experiences and information to users based on their location and context. The document also outlines the basic technology and architecture behind iBeacon deployments.
![59%Smartphone penetration in
the Czech Republic
@Lime_Company
Source: T-Mobile [1]
Smartphone OS distribution
Android: 71%, Symbian: 14%, iOS: 9%,
Windows Phone: 5%, Blackberry: 1%](https://image.slidesharecdn.com/newmediainspiration2015-150221040431-conversion-gate02/85/New-Media-Inspiration-2015-Invisible-technologies-and-context-inside-and-around-us-3-320.jpg)
![@Lime_Company
51%Smartphone penetration in
the Czech Republic
without Symbian
Source: T-Mobile [1]](https://image.slidesharecdn.com/newmediainspiration2015-150221040431-conversion-gate02/85/New-Media-Inspiration-2015-Invisible-technologies-and-context-inside-and-around-us-4-320.jpg)
![Coca Cola, Delhaize, MyShopi [2]
Discount voucher delivered at the parking lot and in the
shopping centre.
@Lime_Company](https://image.slidesharecdn.com/newmediainspiration2015-150221040431-conversion-gate02/85/New-Media-Inspiration-2015-Invisible-technologies-and-context-inside-and-around-us-26-320.jpg)
![Virgin Atlantic [3]
iBeacon shows a “boarding pass” at the airport in due
course using Passbook on iOS.
@Lime_Company](https://image.slidesharecdn.com/newmediainspiration2015-150221040431-conversion-gate02/85/New-Media-Inspiration-2015-Invisible-technologies-and-context-inside-and-around-us-27-320.jpg)
![Rubens House [4]
Interactive guide in the gallery dedicated to the
pieces of work of Paul Rubens.
@Lime_Company](https://image.slidesharecdn.com/newmediainspiration2015-150221040431-conversion-gate02/85/New-Media-Inspiration-2015-Invisible-technologies-and-context-inside-and-around-us-28-320.jpg)
![Nivea Brasil [5]
iBeacon distributed with a magazine helps parents monitor
distance of their kids.
@Lime_Company](https://image.slidesharecdn.com/newmediainspiration2015-150221040431-conversion-gate02/85/New-Media-Inspiration-2015-Invisible-technologies-and-context-inside-and-around-us-29-320.jpg)
![City of Antibes with SAP [6]
iBeacon delivers a piece of a city history from WW1 era
when users approach a monument.
@Lime_Company](https://image.slidesharecdn.com/newmediainspiration2015-150221040431-conversion-gate02/85/New-Media-Inspiration-2015-Invisible-technologies-and-context-inside-and-around-us-30-320.jpg)
![Art Traffic at the Louvre [7]
Scientists from MIT monitored visitors’ movement in
Louvre with iBeacon network.
@Lime_Company](https://image.slidesharecdn.com/newmediainspiration2015-150221040431-conversion-gate02/85/New-Media-Inspiration-2015-Invisible-technologies-and-context-inside-and-around-us-31-320.jpg)
![OBI Czech Republic [8]
The biggest “do it yourself” retailer uses iBeacons for in
store navigation and collecting data about customers.
@Lime_Company](https://image.slidesharecdn.com/newmediainspiration2015-150221040431-conversion-gate02/85/New-Media-Inspiration-2015-Invisible-technologies-and-context-inside-and-around-us-32-320.jpg)
![Kotva shopping mall [9]
Kotva sopping mall (Prague) uses iBeacon technology to
deliver context-aware marketing messages.
@Lime_Company](https://image.slidesharecdn.com/newmediainspiration2015-150221040431-conversion-gate02/85/New-Media-Inspiration-2015-Invisible-technologies-and-context-inside-and-around-us-33-320.jpg)
![Brixton Pound app [10]
Stores in Brixton use iBeacons to encourage people to pay
with a local community currency (Brixton Pound).
@Lime_Company](https://image.slidesharecdn.com/newmediainspiration2015-150221040431-conversion-gate02/85/New-Media-Inspiration-2015-Invisible-technologies-and-context-inside-and-around-us-34-320.jpg)
![[1] DATA UŽIVATELŮ INTERNETU V MOBILU - PRŮMĚRNÉ HODNOTY ZA 4. ČTVRTLETÍ 2014
http://www.t-mobile.cz/dcpublic/Reklama-Data_uzivatelu_internetu_Q4_2014.pdf
[2] Belgian beacon pilot in the supermarket - Coca-Cola Enterprises - Delhaize - BD myShopi project - 2014
http://www.slideshare.net/myShopi/belgian-beacon-pilot-in-the-supermarket-cocacola-enterprises-delhaize-bd-
myshopi-project-2014
[3] Virgin Atlantic unveils new airport terminal experience powered by Apple's iBeacon
http://appleinsider.com/articles/14/05/02/virgin-atlantic-unveils- new-airport-terminal-experience-powered-by-apples-
ibeacon
[4] Case Movie: Rubens House iBeacon
https://www.youtube.com/watch?v=q8QfRYUmIsI
[5] Case study: Nivea Brasil
http://www.fosbury.co/case-study/nivea
[6] SAP Develops App With French City of Antibes to Commemorate First World War
http://www.cantechletter.com/2014/11/sap-develops-app-with-french-city-of-antibes-to-commemorate-first-world-war/
[7] Art Traffic at the Louvre
http://senseable.mit.edu/louvre/
[8] iBeacon má za sebou komerční premiéru v ČR
http://apemobile.cz/i-beacon-ma-za-sebou-komercni-premieru-v-cr/
[9] OD Kotva testuje technologii iBeacon
http://www.chip.cz/novinky/od-kotva-testuje-technologii-ibeacon/
[10] iBeacon is set to change the way Londoners shop. Here is why.
http://venturebeat.com/2014/06/24/ibeacon-is-set-to-change-the-way-londoners-shop-heres-why/](https://image.slidesharecdn.com/newmediainspiration2015-150221040431-conversion-gate02/85/New-Media-Inspiration-2015-Invisible-technologies-and-context-inside-and-around-us-36-320.jpg)
New Media Inspiration 2015 - Invisible technologies and context inside and around us
- 1. Invisible technologies and context inside and around us @Lime_CompanyLime
- 2. @Lime_Company There was a great development in smart mobile devices (smartphones, tablets) market share in recent 8 years.
- 3. 59%Smartphone penetration in the Czech Republic @Lime_Company Source: T-Mobile [1] Smartphone OS distribution Android: 71%, Symbian: 14%, iOS: 9%, Windows Phone: 5%, Blackberry: 1%
- 4. @Lime_Company 51%Smartphone penetration in the Czech Republic without Symbian Source: T-Mobile [1]
- 5. @Lime_Company Tag cloud representing a number of apps in various categories.
- 6. @Lime_Company Little smartphone companions begin to show up. Warable technology - smart watch, smart glass, fitness wearables, …
- 7. Smartphone 1.0 Today. A personal portable application center. @Lime_Company
- 8. Smartphone 2.0 Personal assistant who understands people. @Lime_Company
- 9. Shows the public transport timetable and offers the right ticket automatically. @Lime_Company
- 10. Shows the public transport timetable and offers the right ticket automatically. @Lime_Company Smartphone can show everything automatically, without any necessary user interaction, based on context.
- 11. Tells you rich stories about the art pieces at the gallery or museum. @Lime_Company
- 12. Shows a boarding pass at the right moment at the airport. Helps you find a way to a terminal quicker. @Lime_Company
- 13. Makes waiting at the bank or telco branch more pleasant by telling you when it’s your turn and who will take care of you. @Lime_Company
- 14. Helps you find a shop faster at the mall and reminds you discounts you are entitled to. @Lime_Company
- 15. ? @Lime_Company
- 18. Context People Devices World around Inner context External context @Lime_Company } Identity, religion, culture, feelings, health, … Location, weather, situation (“at doctors”, “in car”, …)
- 20. @Lime_Company + Experience Context Measurement = Action + Knowledge base + Deduction Practical context- awareness today. Context-awareapplications
- 22. @Lime_Company
- 23. @Lime_Company
- 24. iBeacon advertisement (UUID,major,minor) Web services (RESTful API) 3rd party API CMS System (HTML) 3rd party API Architecture of iBeacon deployment.
- 26. Coca Cola, Delhaize, MyShopi [2] Discount voucher delivered at the parking lot and in the shopping centre. @Lime_Company
- 27. Virgin Atlantic [3] iBeacon shows a “boarding pass” at the airport in due course using Passbook on iOS. @Lime_Company
- 28. Rubens House [4] Interactive guide in the gallery dedicated to the pieces of work of Paul Rubens. @Lime_Company
- 29. Nivea Brasil [5] iBeacon distributed with a magazine helps parents monitor distance of their kids. @Lime_Company
- 30. City of Antibes with SAP [6] iBeacon delivers a piece of a city history from WW1 era when users approach a monument. @Lime_Company
- 31. Art Traffic at the Louvre [7] Scientists from MIT monitored visitors’ movement in Louvre with iBeacon network. @Lime_Company
- 32. OBI Czech Republic [8] The biggest “do it yourself” retailer uses iBeacons for in store navigation and collecting data about customers. @Lime_Company
- 33. Kotva shopping mall [9] Kotva sopping mall (Prague) uses iBeacon technology to deliver context-aware marketing messages. @Lime_Company
- 34. Brixton Pound app [10] Stores in Brixton use iBeacons to encourage people to pay with a local community currency (Brixton Pound). @Lime_Company
- 35. Thank you. :) @Lime_CompanyLime #ibeacon #ios #android #mobile #IoT #smartwatch #bluetooth #ble #apple #estimote #wearables #applewatch
- 36. [1] DATA UŽIVATELŮ INTERNETU V MOBILU - PRŮMĚRNÉ HODNOTY ZA 4. ČTVRTLETÍ 2014 http://www.t-mobile.cz/dcpublic/Reklama-Data_uzivatelu_internetu_Q4_2014.pdf [2] Belgian beacon pilot in the supermarket - Coca-Cola Enterprises - Delhaize - BD myShopi project - 2014 http://www.slideshare.net/myShopi/belgian-beacon-pilot-in-the-supermarket-cocacola-enterprises-delhaize-bd- myshopi-project-2014 [3] Virgin Atlantic unveils new airport terminal experience powered by Apple's iBeacon http://appleinsider.com/articles/14/05/02/virgin-atlantic-unveils- new-airport-terminal-experience-powered-by-apples- ibeacon [4] Case Movie: Rubens House iBeacon https://www.youtube.com/watch?v=q8QfRYUmIsI [5] Case study: Nivea Brasil http://www.fosbury.co/case-study/nivea [6] SAP Develops App With French City of Antibes to Commemorate First World War http://www.cantechletter.com/2014/11/sap-develops-app-with-french-city-of-antibes-to-commemorate-first-world-war/ [7] Art Traffic at the Louvre http://senseable.mit.edu/louvre/ [8] iBeacon má za sebou komerční premiéru v ČR http://apemobile.cz/i-beacon-ma-za-sebou-komercni-premieru-v-cr/ [9] OD Kotva testuje technologii iBeacon http://www.chip.cz/novinky/od-kotva-testuje-technologii-ibeacon/ [10] iBeacon is set to change the way Londoners shop. Here is why. http://venturebeat.com/2014/06/24/ibeacon-is-set-to-change-the-way-londoners-shop-heres-why/