New Media Promotion Using Facebook, Youtube and Blogs
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The document discusses strategies for alumni engagement through social media, particularly emphasizing the importance of integrating new media like Facebook and blogs into college outreach initiatives. It highlights successful examples from various institutions, including surveys that indicate alumni desire more involvement and communication through these platforms. The document also reflects on the evolution of media from traditional to digital and how it impacts engagement and community building.
New Media Promotion Using Facebook, Youtube and Blogs
- 1. New Media Promotion: Facebook, YouTube & Blogs Dan Forbush & Andrew Careaga June 16, 2008
- 2. Key Question How do we use technology to create community?
- 3. And … How do we connect with alumni when they won’t answer our calls or read our emails anymore?
- 4. And … Can class notes in our alumni magazines compete with the interactivity of Facebook?
- 5. “ The ethos of the Net is fundamentally respectful of and invested in the idea of collective wisdom.” James Surowiecki The Wisdom of Crowds We Need a New Mindset
- 6. Look at the Obama Campaign
- 7. His Site is a Social Network
- 9. Colleges Are Moving Into Web 2.0 Social Networks
- 10. Alumni Organizations In LinkedIn
- 11. MIT Network in YouTube
- 12. Dartmouth’s Photostream in flickr
- 13. Missouri SandT’s Twitter Feed
- 14. Stanford’s Page in Facebook
- 15. iModules Affinity Circles Harris Connect Convio Elgg PCI Sungard Kintera Colleges Also Are Creating Their Own Vendor-Supplied Social Networks
- 16. What’s Your Strategy in Social Networking? It’s Time to Ask:
- 17. Three Levels of Technology to Integrate
- 18. Main Web Site Your Own Vendor-Supplied Social Network Web 2.0 Social Networks Facebook YouTube LinkedIn Flickr MySpace Twitter
- 19. A New Facebook Group to Share Information About All This
- 20. What We’re Doing at Skidmore Our Own Web Site Our Own Social Network Commercial Social Networks
- 21. Our Own Web Site Skidmore Interactive a new ‘brand’ for social media a gateway to Skidmore communities in commercial social networks
- 23. Toward Our Own Social Network Complete high-level RFP Conduct first round of vendor interviews Complete detailed RFP Conduct second round of vendor interviews Make selection Implement
- 24. Commercial Social Networks Focus on Facebook
- 25. Surveyed Alumni in Facebook 244 responses 79 percent said the college should take an active role in developing communities in Facebook 50 to 60 percent said they want notices of alumni and college events, news about alumni, and notices about alumni musicians and artists whose works are available on Web 40 to 50 percent said they want to see news about Skidmore faculty and students and to participate in surveys on timely topics
- 27. Created Groups: Skidmore Alumni Skidmore Global Sustainable Skidmore Digital Media Group Skidmore Book Store
- 28. Created Graphic Identity
- 29. Started Cultivating Class of ‘12
- 30. Started ‘Secret’ Group to Plan Communications
- 31. One More Thing … We’re developing a special issue of alumni magazine focused on ‘Digital Skidmore’ It will include: a ‘guide to new media at Skidmore’ a readers’ survey focused on print versus electronic news delivery
- 32. Other Institutions and Facebook Applications
- 34. Selling through ‘Collective Wisdom’ "Our Facebook Fans Page represents a paradigm shift in how we do business. Instead of having customers we have fans and friends. Instead of traditional advertising and publicity alone, we focus on creating events and groups. We network; we listen; we respond; we have conversations with those we want to engage; we seriously consider the ideas and concerns of our fans and friends.” Robert Jansen Director, Middlebury College Bookstore
- 36. Boston College Football Fans
- 37. Link to Harris Connect
- 39. SkoolPool
- 43. What happens when old and new collide?
- 44. ‘ Don’t tase me, bro!’
- 45. ‘ Don’t tase me, bro!’
- 47. Disintermediation Eliminating the middleman
- 48. ‘ Markets are conversations.’ Christopher Locke, Rick Levine, Doc Searls, David Weinberger The Cluetrain Manifesto ( www.cluetrain.com )
- 49. Blogs as news sources October 2006 – 12 blogs in top 100 December 2006 – 22 blogs in top 100 Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb/ )
- 50. Blogs as news sources Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb / )
- 51. Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb/ )
- 52. From the wire … to the blogs …
- 53. … to the comments ...
- 54. … to talk radio ‘ We have an international student; identity and nationality weren’t released; claimed to have a bomb; threatened terrorist type activities. How remarkable, ladies and gentlemen, no one knows his name. No one knows his homeland. Now, we have to ask ourselves, Is there a common link with the many other little single incidents of sudden jihad syndrome ?’
- 55. ‘Sudden jihad syndrome’ ‘ Because that's what this is, sudden jihad syndrome. From cabdrivers to the flying imams to any number of activities. ... International student, identity and nationality not released. Hmm.’ Portion of transcript from Rush Limbaugh Show
- 63. For a Copy of These Slides Go to: http://www.slideshare.net/dforbush