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New Rules Of PR

Fabio Platero, profile picture
Fabio Platero

The document discusses new strategies for using press releases to directly reach buyers in a Web 2.0 world. It outlines the new rules for press releases, which involve writing them for buyers rather than just media, including keywords, and linking to website content. An example is given of how WebEx optimized press releases to include relevant keywords and phrases to reach people searching online. The document recommends publishing releases frequently about any company news and distributing them through a wire service to reach online news sites and RSS feeds.

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