Security new seo ranking parameter
- 1. Security A New Ranking Parameter In SEO
- 2. Security is the main concern for everyone over internet. SEO industry is not out of this ring. Security is a prime concern for webmasters because their website may hack any time if it is not secure and protected. A big number of webmasters use HTTP (Hyper Text Transfer Protocol) in the URL address of a website. It is primary technology protocol on the web that is used to linking and browsing. Some webmasters use HTTPS (Hyper Text Transfer Protocol with Secure Sockets Layer). This technology is also used for communication between web servers and web users with security and for safe Internet transactions. HTTPS makes website secure for users and increase faith during sharing credential.
- 3. Google is already serious for website security and users’ safety during browsing. Even recent Heartbleed Bug forced it to consider it as a prime factor. Webmasters do each and everything that may increase ranking of their website or webpage. So Google is thinking about it more seriously. Matt Cutts (Head of Google’s webspam team) pointed about it at the SMX West conference in San Jose, California. According to him, rewarding secure website would have helpful for Google and save its much time.
- 4. At Present Google Uses More Than 200 Parameters To Rank A Website In SERP
- 5. Domain Parameters Domain Age Keyword in Domain Domain History Exact Match Domain
- 6. Page Level Parameters Keyword in Title Tag Keyword in Description Tag Content Length Keyword Density Page Loading Speed Duplicate Content Image Optimization Keyword Prominence Syndicated Content Multimedia, Broken Links Keyword in URL Page Age and Useful Content
- 7. Site Level Parameters Contact Us Page Domain Trust Site Architecture Site Updates, Sitemap Server Location Duplicate Content On-Site Mobile Optimized Site Usability and Site reputation
- 8. Backlink Parameters Linking Domain Age Alt Tag for Image Links Links from .edu or .gov Domains Guest Posts Nofollow Links Sponsored Links Contextual Links Backlink Anchor Text Link Location on Page Linked to as Wikipedia Source Backlink Age, Reciprocal Links Schema.org Microformats DMOZ Listing Sitewide Links
- 9. Social Parameters Number of Tweets Number of Facebook Likes Facebook Shares Pinterest Pins Number of Google plus
- 10. Google already gives preference to SSL (Secure Sockets Layer) Certified websites. Mostly ecommerce websites use SSL certification to protect credential of their customers during payment transaction. Google is using SSL Validity as a factor in ranking algorithm to provide safe and secure websites during browsing and searching. Google can move one step ahead and give advantages to HTTS websites. It will be assurance that website is secure and safe for its users. Matt cutts did not say directory about website security and its co- relation with ranking. Experts are guessing that security may be strong ranking parameter in Google's ranking algorithm on the basis of security hole came in light in recent time. HTTPS in URL or SSL certification may offer some advantages in SERP ranking. Website: http://www.arttechint.com/