![Korean consumer electronics giant is now reaching deeper and wider into
theIndian market, tempting consumers with technologically advanced products
speciallytailored to their needs.Showrooms are being brought under a common
umbrella brand and now, a newfacility may well become a manufacturing hub for
Samsung worldwide. Not that Leeviews his "strategy revitalisation" effort as an
attempt to change things. "What weadopted in 2007 was not really a change in
strategy but an evolution of our strategy,"he insists.Surely not? Over the past
decade, Samsung has clung to its premium positioning, with products that
emphasised design, aesthetics and cutting-edge technology and pricesthat were
commensurately higher. Until now. For the first time, it is movingdownwards, so
much so that industry observers believe Samsung may go after themasses much like
its arch rival LG Electronics did until a couple of years ago:already, Samsung
flat televisions are among the cheapest in the market.Samsung India Deputy
Managing Director, Ravinder Zutshi, vehemently rejects the price warrior tag,
though. "Samsung is not a price warrior but today we are ascompetitively priced
as our rivals. The focus is on expansion and deeper market penetration," he
says.So, which is it? Evolutionary or radical change in strategy? Decide for
yourself.Volumes do matter In 2005, Samsung introduced over 100 new products
that were sold on the lifestyle platform. These included flat panel, LCD and
plasma TVs [Get Quote], top-endrefrigerators, home theatre systems, digital
cameras and camcorders, MP3 players,notebook computers and mobile phones.At the
time, sceptics argued that growth targets based on premium products rather than
on India's...
samsung business segments
Set Business
Through innovative technology, distinctive designs, and a dual focus on
convenience and value, Samsung has remained at the forefront of the digital
revolution we helped launch. We lead the global digital marketplace by
continually launching new products that not only meet- but also anticipate-
customers' demands.
Our mobile phones, admired by customers around the world, enhance mobile
lifestyles while meeting the diverse needs of the mobile marketplace. We've led
the standardization of next- generation mobile phone technologies such as Mobile
WiMAX and High-Speed Downlink Packet Access (HSDPA) to solidify our alliances
with phone carriers around the world.
The business also comprises personal computers and MP3 players, creating
synergies across platforms. We merge the latest mobile technology with core
computing technology for the PC business, while mobile technologies - also
combine with our world-leading power efficiency and design to enhance MP3 player
capabilities. Our goal is to use our leadership in technological convergence to
guide the industry as it takes mobility to the next level.
The TV business is a key driver in in the Samsung Set Business portfolio, along
with the Mobile phone business. The TV business enjoys the top position in the
current market. LED TVs, which have shown explosive growth in the latest market
is a flagship product within the TV business. LCD TV and Monitors have also
maintained top positions in their respective categories. We seek to sustain our
leadership through constant innovation and development in new technology such as
3D.
A premium brand image has powered Samsung's growth in the telecommunications
category. We lead the global telecommunication industry with the widest range of
mobile phones on the market today - including 3G and multimedia phones - in
addition to telecommunication systems.](https://image.slidesharecdn.com/newtextdocument-121202021956-phpapp02/85/New-text-document-11-320.jpg)
New text document
- 1. samsung intro Samsung today owes much of its success to its Value Innovation Programme. With 6 design labs staffed by 450 people it is serious about understanding what it is consumers need long before considering the technologies required to deliver them. It believes (and, to be fair, evidence suggests) that success in consumer electronics can only ever be short term and there is therefore a pressing need for continuous innovation in order to develop new technology platforms and create products that are first of its kind in the marketplace. Samsung spends more than $6bn on research annually. It recognises that many of its products, such as semiconductors and flat-screens, are now basic commodities, and its focus is on producing iconic devices for the next generation as Sony’s Walkman was in the ’80s and the iPod is today. Samsung’s innovation focus is therefore set firmly on design and, most specifically, on the design of digital TVs. Samsung launched the R7 LCD TV in 2005 which paved the way for the 2007 ’Bordeaux’, a flat screen television with contours reminiscent of a wine glass. This is Samsung’s first LCD television to sell more than 1m units. Samsung has also turned its hand to designing slick mobile phones, teaming up with Bang & Olufsen to produce the Serene, and most recently the Serenata handset. Described by FHM as ’cooler than an Eskimo in an Armani anorak’ it is certainly giving its peers a run for their money. In the third quarter of 2007 Samsung’s mobile phone division overtook Motorola to gain second place in the market and has again seen growth in handset sales reaching 14% share. Although still far behind Nokia, with the increased demand for 3G handsets and its strong position in emerging markets, Samsung expects a further growth. However, it is not all flash and glamour: Up until recently Samsung’s memory division was responsible for 70% of the profit but overcapacity has led to an industry wide decline. Undaunted however, Samsung, which often makes big investments during downturns so that it can increase its market share and make bigger profits when the industry cycle picks up, is raising its capital investment in this division. As peers cut back this is a bold move that signals a strong confidence in the eventual upturn of the memory market. With a brand value now greater than Sony, it is clear that Samsung’s strategy of delivering high quality products with an emphasis on design is paying off and the company is confident of its future performance. Time and again Samsung has proved it is
- 2. able to look into the future and create what’s just around the corner for the rest of us. The Samsung Philosophy At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society. Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from around the world, and give them the resources they need to be the best at what they do. The result is that all of our products’from memory chips that help businesses store vital knowledge to mobile phones that connect people across continents’ have the power to enrich lives. And that’s what making a better global society is all about. Our Values We believe that living by strong values is the key to good business. At Samsung, a rigorous code of conduct and these core values are at the heart of every decision we make. People Quite simply, a company is its people. At Samsung, we’re dedicated to giving our people a wealth of opportunities to reach their full potential. Excellence Everything we do at Samsung is driven by an unyielding passion for excellence’and an unfaltering commitment to develop the best products and services on the market.
- 3. Change In today’s fast-paced global economy, change is constant and innovation is critical to a company’s survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success. Integrity Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency. Co-prosperity A business cannot be successful unless it creates prosperity and opportunity for others. Samsung is dedicated to being a socially and environmentally responsible corporate citizen in every community where we operate around the globe. Vision 2020 As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future." This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: ’New Technology,’ ’Innovative Products,’ and ’Creative Solutions.’ -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all. As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world’s top five brands by 2020. To this end, Samsung has also established three strategic approaches in its management: ’Creativity,’ ’Partnership,’ and ’Talent.’ Samsung is excited about the future. As we build on our previous accomplishments, we look forward to exploring new territories, including health, medicine, and biotechnology. Samsung is committed to being a creative leader in new markets and becoming a truly No. 1 business going forward. Samsung Profile 2011 At Samsung our gaze is cast forward, beyond the next quarter or the next year, ahead into areas unknown. By charting a course toward new businesses and new challenges, we are sowing seeds for future success. 2011 Financial Highlights AMOUNTS IN BILLIONS WON DOLLARS EUROS
- 4. Net Sales* 254,561.5 220.1 165.9 Total Assets 391,391.9 343.7 258.7 Total Liabilitie 230,688.5 202.6 152.5 Total Stockholder's Equit 160,693.5 141.1 106.2 Net Income* 24,497.9 21.2 16.0 Samsung's History From its inception as a small export business in Taegu, Korea, Samsung has grown to become one of the world's leading electronics companies, specialising in digital appliances and media, semiconductors, memory, and system integration. Today Samsung's innovative and top quality products and processes are world recognised. This timeline captures the major milestones in Samsung's history, showing how the company expanded its product lines and reach, grew its revenue and market share, and has followed its mission of making life better for consumers around the world. Pioneering the Digital Age The digital age has brought revolutionary change ’ and opportunity ’ to global business, and Samsung has responded with advanced technologies, competitive products, and constant innovation. Present - 2000 Pioneering the Digital Age 2000 - 1997 Advancing the Digital Frontier 1997 - 1994 Becoming a Global Force 1994 - 1990 Competing in a Changing Tech World 1990 - 1980 Entering the Global Marketplace 1980 - 1970 Diversifying in Industries and Electronics 1970 - 1938 Samsung’s Beginnings Present2000199719941990198019701938 2000-Present Pioneering the Digital Age The digital age has brought revolutionary change ’ and opportunity ’ to global business, and Samsung has responded with advanced techno-logies, competitive products, and constant innovation. At Samsung, we see every challenge as an opportunity and believe we are perfectly positioned as one of the world's recognized leaders in the digital technology industry. Our commitment to being the world's best has won us the No.1 global market share for 13 of our products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones. Looking forward, we're making historic advances in research and development of our overall semiconductor line, including flash memory and non- memory, custom semiconductors, DRAM and SRAM, as well as producing best-in-class LCDs, mobile phones, digital appliances, and more. 2010
- 5. Samsung Electronics Held the 4th Samsung Young Design Award in Italy Samsung Electronics Introduced Samsung Galaxy Tab to U.S. Market Samsung Mobile Display developed flexible AMOLED panel with four times clearer WVGA resolution Samsung Electronics honoured with 37 CES 2011 Innovation Awards Samsung Electronics launched OMNIA 7, the first Windows Phone 7 smartphone Samsung announced that it will establish seven social enterprises over the next three years to support the underprivileged in Korea Samsung Electronics began mass producing 20nm-class, 64-gigabit 3-bit NAND flash memory Samsung Engineering won the Sabah (Malaysia) Oil & Gas Terminal Project Cheil Industries established the WPM (World Premier Materials) flexible display business unit Samsung Electronics held the WCG 2010 Samsung Euro Championship at IFA 2010 Samsung Electronics held the ’Samsung Mobile Solutions Forum 2010’ in Taiwan Samsung’s brand value was ranked No. 19 in the world by Interbrand’s 2010 Best Global Brands Samsung Electronics’ 3D LED 8000 & 7000 series TVs were selected as this year’s best TVs by product testing magazines ’Which?’ in UK and ’Test’ in Germany Samsung Electronics won five European EISA Awards Samsung Electronics introduced Samsung Galaxy Tab to U.S. market Samsung Electronics’ TV won ’Product of the Year’ Award in Russia two years in a row. Samsung Electronics qualified foundry industry’s first 32nm low power High-K Metal Gate Logic Process and Design Ecosystem Samsung Electronics introduced high-speed 512GB SSD utilising new toggle-mode DDR NAND memory Samsung Electronics captured five 2010 IDEA awards Samsung Fire and Marine Insurance entered the Chinese automobile insurance market Samsung Electronics hosts ’Samsung Global Developer’s Day’ for the Bada platform Samsung announced that it will invest $20 billion in new projects such as in eco-friendly and health care sectors by 2020 Samsung Life Insurance went public with IPO in Korean Market Samsung Electronics launched World’s first 3D home theatre Samsung Electronics launched WAVE, the first smartphone based on Bada platform Samsung Engineering won $1.7 billion petrochemical plant contract in UAE Samsung Corning Precision Glass changed company name to Samsung Corning Precision Materials Samsung Mobile Display developed the World’s largest 19-inch transparent AMOLED display Samsung Electronics merged with Samsung Digital Imaging Samsung Heavy Industries won $500 Million contract for nine oil tankers Samsung Electronics announced the industry’s first multi-chip package (MCP) with PRAM ’ for use in mobile handsets Samsung Electronics’ Android Phone ’Moment’ for the U.S won the ’Best in Show’ award at 2010 CTIA Samsung Electronics was awarded 2010 Green Communication Award Samsung Electronics globally launched the World’s first ’Full HD 3D LED TV’ Samsung Electronics developed industry’s first 30-nanometer-class DRAM Samsung Electronics opened its Olympic Rendezvous @ Samsung (OR@S) for the Vancouver 2010 Olympic Winter Games Samsung Electronics was ranked No. 1 in market share for French Door refrigerators in the U.S. Samsung Electronics committed its sponsorship with the Singapore 2010 Youth Olympic Games (Singapore 2010) as a Worldwide Partner Samsung C&T opened Burj Khalifa, the world's tallest building Samsung SDS merged with Samsung Networks Samsung Electronics began mass producing industry’s first 3D TV panels
- 6. 2009 Displayed the world’s thinnest TV (6.5mm) at CES Launched major restructuring of its businesses Cooperates in creating a foundry with Xilinx of the US Developed the world’s first 40 nanometer DRAM Announced its ’Blue Earth’ solar-powered phone Released its V-line Crystal Rose LCD TV Samsung is found No. 1 in customer loyalty for 8 years consecutively by Brand Keys of the USA Samsung Digital Imaging developed an innovative hybrid digital camera Built the world’s largest mobile phone as recorded in the Guinness Book of World Records Received a ’Quality Management Award’ in Malaysia SADI, Samsung's design school, received the most iF Concept Design Awards for its entrants Opened ’samsungmobile.com’ for its domestic customers Received an Excellence Award from ENERGY STAR of the US Released the world’s thinnest Blu-ray player Introduced Mobile WiMax into Malaysia Released the world’s first full HD camcorder with a 64GB SSD Sold more than 20 million full touch phones in shortest time ever Samsung took up a record high market share in LCD monitors Released the world’s first solar -powered mobile phone in India Released the ’JET,’ its new concept full touch screen phone Released its 120Hz 3D monitor Samsung took the No. 1 spot in the global digital sign market for the first time Sold 500,000 units of its LED TVs in 100 days since its release Opened the ’visual mobile’ era with its third generation full touch Haptic AMOLED Released the world’s first infrared video phone Became the first in the industry to acquire TCO 3.0 certification for its notebook computers Announced its ’Green Management’ strategy Began mass production of the world’s first 40 nanometer DDR3 DRAM Released the world’s thinnest watch phone Developed the world’s lowest power 1GHz mobile CPU core Opened Samsung Application Store Seller Site Attained its most awards ever at IDEA 2009 Released its strategic smart phone, the Omnia? Samsung's Yuna Haptic sold 500,000 units in record time Became the first in the industry to sell more than 10 million LCD TVs in the first half of the year Samsung won the chairmanship of the 3GPP international standardization association Sold more than 5 million of its STAR full touch phones in 4 months Samsung’s Application Store officially opened Released the ’Corby’ full touch phone targeted at younger users Provided the WorldSkills Calgary 2009 Competition support Installed the world’s largest video wall in the US Released the first large capacity 16kg automatic washing machine in the domestic market Samsung's ’Mondi’ WiMax terminal receives ’Best Product’ at the 4G Awards Entered the top 10 list in the world’s top 100 global brands Samsung was selected as one of the top 10 global businesses in responding to climate change Samsung TVs took 50% of the Iranian market Introduced its R&D master system Released the ’Giorgio Armani’ smart phone Sold more than 5 million LCD panels for notebooks per month for the first in the industry Developed a 240Hz 3D LCD panel Received the 2009 LCD TV Market Leadership Award Deploys its brand memory card business
- 7. Reached the world’s first LTE terminal supply agreement Developed the world’s thinnest 3mm LED TV panel Samsung successfully tested WiMax global roaming Samsung’s LED TV won ’TV of the Year’ in Britain Declared its ’Creative Company’ strategy for the next 100 years Passed 4 trillion won in operating profits for its 40th year of foundation Introduced a ’Creative New Employee’ hiring system Developed the world’s first 0.6mm 8 chip package Sold 10 million STAR phones in six months of its release Announced its open mobile platform, ’bada’ Became the first in the industry to sell more than 4 million LCD panels for TVs per month Supported the hosting of the WCG final Launched a VIP membership program Sold 50 million full touch screen phones in 2 years Samsung's printing solutions won product of the year in the US Announced ’bada’ its own smart phone platform Samsung successfully commercialised its 4th generation LTE terminal Restructured its organization and appointed Gee-Sung Choi as its new CEO Sales of Samsung ’Yuna Haptic’ phones broke the threshold of 1 million Became No. 1 in the US digital TV market for the 4th consecutive year 2008 Named Yoon-Woo Lee as a Vice Chairman & CEO of Samsung Electronics Launched OMNIA phone Completed establishing TV manufactory in Russia Kaluga Became the official sponsor of 2010 Guangzhou Asian Game Developed the world's first 2Gb 50 NANO Samsung takes No. 1 spot in U.S. cellphone market Opened Global Brand PR Centre ’Samsung D'light' No.1 worldwide market share position for TVs achieved for the 9th quarter in a row 2007 No.1 worldwide market share position for TVs achieved for the seventh quarter in a row Developed the world's first 30nm-class 64Gb NAND Flash’ memory BlackJack bestowed the Best Smart Phone award at CTIA in the U.S. Attained No.1 worldwide market share position for LCD for the sixth year in a row 2006 Developed the world's first real double-sided LCD Developed the worlds' first 50nm 1G DRAM Unveiled 10M pixel camera phone Launched "Stealth Vacuum," a vacuum cleaner with the world's lowest level of noises Launched the worlds' first Blu-Ray Disc Player Developed 1.72"Super-Reflective LCD Screen 2005 Developed the largest Flexible LCD Panel Ranked 27th in "the World's Most Admired Company" of Fortune Became the official sponsor of Chelsea, the renowned English soccer club Released the world's first 7 mega pixel camera phone Developed the world's first OLED for 40" TV Became the official sponsor of Chelsea, the renowned English soccer club Developed the first-ever speech recognition phone 2004
- 8. Produced the first wrinkle-free steam washer Sold more than 20 million cellular phones in the U.S Developed the world's first 60-nano 8GB NAND Flash memory chip Ranked top in mobile phone sales in Russia Released new PDP TV featuring the highest contrast ratio in the world Developed a 3rd Generation Optical Blu-Ray Disc Recorder Developed cellular phone chip for satellite DMB system Released 46" LCD TV for the first time in the world 2003 Samsung brand value ranked 25th in the world by Interbrand Ranked 5th on the "Most Admired Electronics Company" list released by the Fortune Magazine Released the first HD DVD combo 2002 Development of the 54"TFT-LCD, the largest digital TV monitor in the world Launches PDP-TV, the slimmest in the world Launch of colour mobile phones in which the new concept UFB-LCD is introduced Launched new high-definition TFT-LCD colour cellular phone 2001 Ranked No. 1 of world's Top 100 IT Companies by BusinessWeek Unveils 16 Chord Progression Melody Phone Begins Mass Production of 512Mb Flash Memory Device Unveils Industry's First Ultra-Slim Handset Develops World's first 40 inch TFT-LCD 2000 Unveils TFT-LCD with Record-breaking Definition Launches PDA phone Samsung Olympic Games Phone selected as the official mobile phone of the Sydney 2000 Olympic Games TV Phone and Watch Phone Make Guinness Book of World Records Unveils the Worlds Fastest Graphics Memory Chip Samsung Electronics and Yahoo! Form Strategic Alliance Develops Unique All-in-one DVD Player Developed world's first 512Mb DRAM Developed world's first 512Mb DRAM samsung marketing stategies in india...... Product Innovation Samsung's product range in India included CTVs, audio and video products,information technology products, mobile phones and home appliances (Refer ExhibitI). Its product range covered all the categories in the consumer electronics and homeappliances. Analysts felt that the wide product range of Samsung was one of mainreasons for its success in the Indian market. Samsung positioned itself on thetechnology platform...
- 9. Pricing Pricing also seemed to have played a significant role in Samsung's success... Distribution Along with the launch of new products, Samsung also consolidated its distributionsystem. Samsung had 18 state-level distribution offices and a direct dealer interface.The direct dealer interface helped the company get quick feedback from dealers, andenabled it to launch products according to consumer needs... Advertising and Sales Promotion In 1995, when Samsung entered India, it realized that Indian consumers were notfamiliar with the company. So, in order to establish itself in the Indian consumers'mind, Samsung launched corporate advertisements highlighting its technologicallysuperior goods...--------------------------------------------- xxxxx--------------------------------------------------- We are investing aggressively in marketing to transform our company to be trulymarket driven and to establish our Samsung brand as the most trusted and preferred brand in the market." - Jong Yong Yun, vice-chairman & CEO, Samsung Electronics, inFebruary 2003. The "Team Samsung India First" CampaignIn August 2002, India's leading consumer electronics player, Samsung IndiaElectronics Ltd. (Samsung) announced the signing on of seven celebrity cricketers -'Team Samsung', as its brand ambassadors.In doing this, it aimed to cash in on the popularity of cricket in India. However, thecompany's hopes of celebrity endorsement received a setback due to anti-ambushmarketing clauses 2 , arising from ICC's agreement with some other companies.In place of the ads featuring the cricketers, Samsung launched its - 'Team Samsung.India First' campaign all over the country in December 2002.Said Arun Mahajan of Mudra, Samsung's ad agency, "The focus has been to evolveconcepts to do with the players, to promote the cause of cricket and patriotism.'' Thecopy of the print ad read, 'With Team Samsung, It's India First.'' Samsung - The Making of a Global Brand The Making of a Global Brand In 1993, as a first step in its globalization drive, Samsung acquired a new corporateidentity. It changed its logo and that of the group. In the new logo, the wordsSamsung Electronics were written in white color on a blue color background torepresent stability, reliability and warmth.The words Samsung Electronics were written in English so that they would be easy toread and remember worldwide. The logo was shaped elliptical representing a movingworld - symbolizing advancement and change... Product Initiatives Samsung realized that to become a global brand, it had to change the perceptions of consumers who felt that it was an OEM player and associated it s products with lowtechnology. Generally, consumers in developed markets (such as the US) opted for Samsung when they could not afford brands such as Sony and Panasonic. To changeconsumer perceptions, Samsung decided to focus on product design and launchinnovative products...
- 10. Consolidating Presence in Different Markets To change its brand image, Samsung decided to associate itself with global sportevents. In 1998, when Seoul hosted the Olympics, Samsung became the officialsponsor of the wireless technology to the games. This move helped it boost its imageworldwide. In 1999, Erick Kim (Kim), a Korean American working with IBM, took over as the marketing head of Samsung.He focused on capturing the US retail market for consumer electronic goods, such asTVs, washing machines and microwave ovens, through partnerships with US retailinggiants. Samsung entered into a partnership with Best Buy one of the top US retailers.Best Buy executives conducted customer research to analyze consumer-buying behavior... Advertising and Promotional Strategies In 1997, Samsung launched its first corporate advertising campaign - Nobel PrizeSeries. This ad was aired in nine languages across Europe, the Middle East, SouthAmerica and CIS countries. The advertisement showed a man (representing a NobelPrize Laureate) passing from one scene to another. As the man passes throughdifferent scenes, Samsung products transform into more advanced models. Accordingto company sources, the idea was to convey the message that Samsung uses NobelPrize Laureates' ideas for making its products... Beating Sony? In 2001, Samsung declared that it would beat Sony in the consumer electronicsmarket by 2005. Kim said, "We want to beat Sony. Sony has the strongest brandawareness; we want to be stronger than Sony by 2005." However, analysts felt that itwould be difficult for Samsung to beat Sony so soon as Samsung was regarded as anOEM player till the mid-1990s.In 2002, while Samsung was ranked 34th with a brand value of $8.1 billion, Sony wasranked 21st with an estimated brand value of $13.90 billion. However, whileSamsung's rank had moved up from 42 in 2001, Sony's had slipped down from 20 th in2001. In the third quarter of 2002, Samsung emerged as the world's number three player in the mobile market, beating Siemens and Ericsson, with a marketshare of 36.4%.. Samsung Distribution Network We have many premium term papers and essays on Samsung Distribution Network.We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine. Samsung Distribution Network It's been a long while since H B Lee really relaxed. Since last February, when he took over in New Delhi as President and CEO of Samsung, South West Asia, the 58-year-old Lee has been busy turning all Samsung strategies on their heads.The
- 11. Korean consumer electronics giant is now reaching deeper and wider into theIndian market, tempting consumers with technologically advanced products speciallytailored to their needs.Showrooms are being brought under a common umbrella brand and now, a newfacility may well become a manufacturing hub for Samsung worldwide. Not that Leeviews his "strategy revitalisation" effort as an attempt to change things. "What weadopted in 2007 was not really a change in strategy but an evolution of our strategy,"he insists.Surely not? Over the past decade, Samsung has clung to its premium positioning, with products that emphasised design, aesthetics and cutting-edge technology and pricesthat were commensurately higher. Until now. For the first time, it is movingdownwards, so much so that industry observers believe Samsung may go after themasses much like its arch rival LG Electronics did until a couple of years ago:already, Samsung flat televisions are among the cheapest in the market.Samsung India Deputy Managing Director, Ravinder Zutshi, vehemently rejects the price warrior tag, though. "Samsung is not a price warrior but today we are ascompetitively priced as our rivals. The focus is on expansion and deeper market penetration," he says.So, which is it? Evolutionary or radical change in strategy? Decide for yourself.Volumes do matter In 2005, Samsung introduced over 100 new products that were sold on the lifestyle platform. These included flat panel, LCD and plasma TVs [Get Quote], top-endrefrigerators, home theatre systems, digital cameras and camcorders, MP3 players,notebook computers and mobile phones.At the time, sceptics argued that growth targets based on premium products rather than on India's... samsung business segments Set Business Through innovative technology, distinctive designs, and a dual focus on convenience and value, Samsung has remained at the forefront of the digital revolution we helped launch. We lead the global digital marketplace by continually launching new products that not only meet- but also anticipate- customers' demands. Our mobile phones, admired by customers around the world, enhance mobile lifestyles while meeting the diverse needs of the mobile marketplace. We've led the standardization of next- generation mobile phone technologies such as Mobile WiMAX and High-Speed Downlink Packet Access (HSDPA) to solidify our alliances with phone carriers around the world. The business also comprises personal computers and MP3 players, creating synergies across platforms. We merge the latest mobile technology with core computing technology for the PC business, while mobile technologies - also combine with our world-leading power efficiency and design to enhance MP3 player capabilities. Our goal is to use our leadership in technological convergence to guide the industry as it takes mobility to the next level. The TV business is a key driver in in the Samsung Set Business portfolio, along with the Mobile phone business. The TV business enjoys the top position in the current market. LED TVs, which have shown explosive growth in the latest market is a flagship product within the TV business. LCD TV and Monitors have also maintained top positions in their respective categories. We seek to sustain our leadership through constant innovation and development in new technology such as 3D. A premium brand image has powered Samsung's growth in the telecommunications category. We lead the global telecommunication industry with the widest range of mobile phones on the market today - including 3G and multimedia phones - in addition to telecommunication systems.
- 12. Our printer and camera businesses are also receiving positive responses in the market and we continue to innovate in technology to increase our competitiveness in these segments. Samsung’s Set Business also encompasses world-leading, premium home appliances that are stylishly designed, equipped with convenient digital features, and environmentally friendly. Our lineup includes refrigerators, air conditioners, washers, ovens, vacuum cleaners and other appliances that are indispensable in today's households. Lastly, Samsung’s medical equipments are improving hospitals' operational efficiency and providing better clinical environment for physicians and patients through highly reliable diagnostic results, and easy operations. The medical equipment business has been designated as Samsung's future growth engine and will create a great synergy with Samsung Electronics’ IT technologies. Thus, Samsung as a ’lifecare company’ is adding health and happiness to the lives of mankind. Component Business Samsung's Component Business leads the world's memory and LCD markets in product and technology development. Our component business is divided into semiconductors and LCD. The Semiconductor business consists of the Memory Division which enjoys a global number 1 position, the System LSI Division, which has experienced huge growth in the market and the Storage Systems Division. In a fast-paced electronic components industry, marked by intense competition and market volatility, clearly differentiated products from each of these divisions have helped spur continued growth. Samsung's Memory Division designs and manufactures integrated circuits for storing digital information. It is the market leader in dynamic random access memory (DRAM), static random access memory (SRAM), NAND flash memory and Solid State Drives (SSDs). In addition, the Division has been setting an aggressive pace for developing new memory devices and multichip packages, as well as pioneering fusion memories and commercialising nanotechnology. The System LSI Division designs and manufactures logic and analog integrated circuit devices. It is comprised of 3 major areas of business concentration - mobile solutions, home & media solutions, and ASIC & foundry services. The Division focuses its efforts in five strategic products areas - display driver IC (DDI), CMOS image sensor (CIS), mobile application processor (AP), smart card IC and media player SoC. System LSI holds the number one market share in DDI, Navigational AP and MP3 SoC. The Storage Systems Division is a leading producer of high-capacity, high- performance hard disk drives for notebook and desktop PCs, as well as digital camcorders, MP4 players and a wide range of other consumer electronics and mobile devices. Just recently, it introduced a new line-up of ultra-compact, high-capacity external hard drives. It has made significant advances in hard disk drive technologies leading to lighter, quieter and more energy-efficient drives. Samsung's LCD business produces panels for TVs, digital information displays (DIDs), notebook PCs and desktop monitors. It is the market leader in developing next-generation, premium products such as ultra-slim, edge-lit LED-backlit LCD panels, and is at the forefront of creating new markets with advancements in LED-backlit panel design and 240Hz LCD technology. The Division also is leading the LCD industry in its transition to the 16:9 widescreen aspect ratio, as well as in the introduction of high-value-added products such as 20-inch and larger slim-panel monitors and super-bright DID panels.
- 13. samsung top product and its competitor Rumors about Samsung Galaxy S3 are getting juicier with every passing day. With some astonishing features, quad-core processors and a 12 MP camera, Galaxy S3 looks so promising that the smartphone lovers believe that this will be Samsung's best device to go down in the history of smartphones. (Photo: Samsung) Samsung Galaxy S3 According to latest rumors, Galaxy S3 will be released in the third quarter of the year. With all the rumored specs, Galaxy S3 will surely carry its predecessor's legacy and become the best Android phone in the market, believe Samsung lovers. Galaxy S3 is expected to throw a tough competition to other Android smartphones and will also take a large bite out of Apple, which is expected to extend its flagship iPhone version with the iPhone 5. And, as S2 also is receiving the Ice Cream Sandwich update within few weeks, Galaxy S3's journey to conquer the smartphone market will not be smooth and easy. Check out the all major five competitors that might get an edge over the Galaxy S3. While phones like Motorola Droid RAZR MAXX and Lumia 900 are already in the market, HTC One X and LG Optimus 4X HD will be released soon and iPhone 5 is still a rumor. iPhone 5 - Speculations are rife that Apple will release its iPhone 5 later this year. With jaw-dropping features with a bigger screen, 4G LTE and TD-SCDMA support, Apple's next generation smartphone will outshine all its competitors. Rumors also indicate that Apple might also introduce an amazing technology enabling the user to control a 3D interface using touch-free motion-based gestures. The iPhone is also expected to sport an 8MP camera, 4+-inch Retina display with Corning Gorilla Glass 2 protection, Waterproof Nanotech Coating, 1.2 to 1.5 GHz quad- core A6 processor with 1GB of RAM. The iPhone, as rumored, will run on Apple's latest iOS 5.1 and will have an improved Siri with a revolutionary Wireless Charging technology. If all rumors come true and the Cupertino-based tech giant launches iPhone 5 this year, Galaxy S3's dream of biting the share out of Apple will be a distant dream. HTC One X -
- 14. The HTC One X begins a new phase in the history of HTC phones. Being the 1.5GHz quad-core Nvidia Tegra 3 processor Ice Cream Sandwich smartphone, the HTC One X is here to match all your wishes that you wanted to see coming true in a smartphone. The HTC One X sports a 4.7-inch super LCD 2 multi-touch screen with a resolution of 720 x 1280 pixels and 312 ppi pixel density and will have Corning Gorilla Glass protection topped with a revamped version of the HTC Sense interface, Sense 4.0. One X comes with an 8-megapixel camera with five levels of LED flash and automatic focus and 1080p HD video capacity. And the phone will also have a 1.3-megapixel front camera with 720p HD video shoot capacity. But the USP of the phone is Beats Audio and a music hub that automatically pulls together music apps for your phone. The phone will launch soon and will be a serious obstacle in Galaxy S3's run for winning the best Android phone title. Nokia Lumia 900 - Nokia heralded in a new era in high-end smartphone with the launch of its Lumia series. Lumia 900 is the latest addition to Nokia's Lumia family. The phone was the winner at the Consumer Electronics Show that took place in January this year and was described by Chris Weber, President of Nokia in North America, as iconic, beautiful and fast. Lumia 900 is the company's first 4G Long Term Evolution (LTE) phone. The Nokia phone entices with a slim but solid built (which is of course the hallmark of Nokia design), a bright 4.3-inch AMOLED display, an 8-megapixel rear-camera with a Carl Zeiss lens, an F2.2 aperture, and a 28mm focal length and 1.4GHz processor. But the USP of the phone is its latest Microsoft Windows 7.5 Mango OS and the phone offers one-touch access to social networking sites along with some nifty features like easy grouping of contacts, communication threads, Internet Explorer 9 and Xbox Live Hub. The phone gives LTE support on AT&T. What else can you ask for from a smartphone? Lumia 900 is here to stay and give a tough competition to the Galaxy S3. LG Optimus 4X HD - With a 4.7-inch display that comes with 1280x720-pixel resolution and True HD IPS display, the LG phone is a gorgeous smartphone. The phone also touts Ice Cream Sandwich (Android 4.0) OS, Nvidia Tegra 3 1.5GHz quad-core processor with 4-PLUS-1 technology, 16GB of internal memory, 1GB of RAM, LG's own UI overlay, an 8-megapixel rear camera, NFC and a 2,150mAh battery. Reports say the Korean electronics giant is launching the phone in Korea and the UK later this year, but ther has been no prediction for the U.S. arrival. Can this stunning LG phone outshine Galaxy S3? Only time will tell. Motorola Droid RAZR MAXX - A beefed-up battery, a slim design, bright display with 1.2GHz dual-core processor and fast Verizon 4G/LTE data speeds - these are the winning features of Motorola's latest device. The phone also sports a powerful multimedia and good security features. However, the powerful battery that lasts 21 hours (as said by the company) is undoubtedly the USP of the phone. But, the phone is still waiting for its Ice Cream Sandwich update, which is of course a turn-off for many smartphone enthusiasts. Once the Motorola device receives its ICS update, the Galaxy S3 will have to face its scariest competitor.