NEW WAYS OF WORKING: MEASURING THE 
IMPACTS ON KNOWLEDGE WORK PRODUCTIVITY 
NICE, FRANCE, SEPTEMBER 7-9, 2011 
Dr. Harri Laihonen, Dr. Aki Jääskeläinen, Prof. Antti Lönnqvist and 
Researcher Jenna Ruostela 
Performance Management Research Group 
Tampere University of Technology
Agenda 
I. Illustration of the measurement task 
II. Some measurement challenges 
III. Proposed measurement framework 
IV. Towards actual measures
New ways of working: Measuring the impacts on knowledge work productivity
Traditional and a new way 
Picture: http://www.cartridgesave.co.uk/news/17-inspiring-awesomely-cool-office-interiors/ 
Picture: http://www.techdivine.com/tdblog/tag/bhutan/
Traditional and a new way 
Picture: http://www.shanghaidailyphoto.com/index.php/2008/10/ Picture: http://www.ita-savo.fi/Uutiset/8304628.html
Traditional and a new way 
Picture: http://theworldhates.com/working-in-an-office/ 
Picture: http://www.ergoware.com/blog/cool-office-furniture-workstations
Measurement task 
• Benefits of NewWoW initiatives are not self-evident and 
thus measurements are needed to verify them. There is a 
lack of studies focused on the actual business impacts of 
different working arrangements. 
• Research question: How to measure productivity impacts 
of NewWoW?
Measurement challenges 
• how to identify which factors are actually impacted? 
• how to take into account the fact that impacts may vary 
regarding the working role and organizational level in 
question? 
• how to distinguish the impact resulting from the change in 
question in comparison to other factors affecting 
productivity at the same time (e.g. changes in business 
environment)? 
• how to deal with the time lag between the change and the 
realization of impacts
Proposed measurement 
framework 
Input 
- employees, 
technology, facilities 
Process 
- organization of work 
Output 
- Qualitative and 
quantitative 
NewWoW 
Initiative 
- sociotechnical change 
2 Productivity change 
3 
4 
1 Knowledge work productivity measurement? 
2 Was there a change in productivity? (before-after) 
3 What changed in the way of working? (before-during the change process-after) 
4 Was the change induced by the NewWow initiative? (after) 
1 
Knowledge work
Towards actual measures 
Phases in performance measurement 
system design 
Examples in NewWoW impact measurement setting 
I. Defining the measurement task in 
question (i.e., what is the purpose 
for measurement?) 
- demonstrating the role of NewWow practices as a strategic issue affecting the 
productivity of knowledge-based organisations 
- providing evidence about the impacts of a NewWow-related change initiative 
- following and managing the functioning of NewWow practices on a continuous 
basis 
- supporting the change process (guide employees) 
II. Identification of the factors to be 
measured 
- (1) Productivity change 
- (2) Change in input and process factors 
- (3) Impact of intervention to productivity change excluding other affecting factors 
III. Planning the actual measurement 
and choosing metrics to be used 
- (1) Survey measuring employees’ subjective evaluation on productivity change 
- (1) Output/input ratio 
- (2) Survey measuring the applicability of facilities for conducting the work 
- (2) Employee satisfaction survey 
- (2) Knowledge flow audit 
- (3) In-depth interviews 
- (3) Observations 
- (3) Statistical methods 
IV. Implementation of the measures; 
execution based on the choices 
made during the previous steps 
- Collecting the data, training personnel etc. 
- (1) Before-after comparison 
- (2) Before-after comparison 
- (3) After the change intervention 
V. Analysis and reporting of 
measurement results 
- Who needs the measurement information? 
- How is the information analysed and reported? 
- Linking the analysis of the results to managerial actions and decision-making
Objective metrics 
• Cost efficiency … through the efficiency of office space 
utilization 
• Manually: walkthrough method… 
• Digitally: precise space utilization data available is some advanced 
cases 
• Environmental performance 
• CO2 emissions (from offices and / or from commuting)
Subjective measurement
Conclusions and our future 
research 
• Empirical research needed 
• The proposed measurement framework provides a basis for the 
empirical research and helps both in planning the measurement 
arrangement and in designing the actual measures. 
• Practical experience of applying the framework in different 
organizational contexts (e.g., with different purposes for 
measurement) is needed. 
• Currently carrying out a empirical study regarding the measurement 
of NewWoW initiatives 
• Wider societal implications of NewWoW requires different 
kind of measurement approach.
Thank you

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New ways of working: Measuring the impacts on knowledge work productivity

  • 1. NEW WAYS OF WORKING: MEASURING THE IMPACTS ON KNOWLEDGE WORK PRODUCTIVITY NICE, FRANCE, SEPTEMBER 7-9, 2011 Dr. Harri Laihonen, Dr. Aki Jääskeläinen, Prof. Antti Lönnqvist and Researcher Jenna Ruostela Performance Management Research Group Tampere University of Technology
  • 2. Agenda I. Illustration of the measurement task II. Some measurement challenges III. Proposed measurement framework IV. Towards actual measures
  • 4. Traditional and a new way Picture: http://www.cartridgesave.co.uk/news/17-inspiring-awesomely-cool-office-interiors/ Picture: http://www.techdivine.com/tdblog/tag/bhutan/
  • 5. Traditional and a new way Picture: http://www.shanghaidailyphoto.com/index.php/2008/10/ Picture: http://www.ita-savo.fi/Uutiset/8304628.html
  • 6. Traditional and a new way Picture: http://theworldhates.com/working-in-an-office/ Picture: http://www.ergoware.com/blog/cool-office-furniture-workstations
  • 7. Measurement task • Benefits of NewWoW initiatives are not self-evident and thus measurements are needed to verify them. There is a lack of studies focused on the actual business impacts of different working arrangements. • Research question: How to measure productivity impacts of NewWoW?
  • 8. Measurement challenges • how to identify which factors are actually impacted? • how to take into account the fact that impacts may vary regarding the working role and organizational level in question? • how to distinguish the impact resulting from the change in question in comparison to other factors affecting productivity at the same time (e.g. changes in business environment)? • how to deal with the time lag between the change and the realization of impacts
  • 9. Proposed measurement framework Input - employees, technology, facilities Process - organization of work Output - Qualitative and quantitative NewWoW Initiative - sociotechnical change 2 Productivity change 3 4 1 Knowledge work productivity measurement? 2 Was there a change in productivity? (before-after) 3 What changed in the way of working? (before-during the change process-after) 4 Was the change induced by the NewWow initiative? (after) 1 Knowledge work
  • 10. Towards actual measures Phases in performance measurement system design Examples in NewWoW impact measurement setting I. Defining the measurement task in question (i.e., what is the purpose for measurement?) - demonstrating the role of NewWow practices as a strategic issue affecting the productivity of knowledge-based organisations - providing evidence about the impacts of a NewWow-related change initiative - following and managing the functioning of NewWow practices on a continuous basis - supporting the change process (guide employees) II. Identification of the factors to be measured - (1) Productivity change - (2) Change in input and process factors - (3) Impact of intervention to productivity change excluding other affecting factors III. Planning the actual measurement and choosing metrics to be used - (1) Survey measuring employees’ subjective evaluation on productivity change - (1) Output/input ratio - (2) Survey measuring the applicability of facilities for conducting the work - (2) Employee satisfaction survey - (2) Knowledge flow audit - (3) In-depth interviews - (3) Observations - (3) Statistical methods IV. Implementation of the measures; execution based on the choices made during the previous steps - Collecting the data, training personnel etc. - (1) Before-after comparison - (2) Before-after comparison - (3) After the change intervention V. Analysis and reporting of measurement results - Who needs the measurement information? - How is the information analysed and reported? - Linking the analysis of the results to managerial actions and decision-making
  • 11. Objective metrics • Cost efficiency … through the efficiency of office space utilization • Manually: walkthrough method… • Digitally: precise space utilization data available is some advanced cases • Environmental performance • CO2 emissions (from offices and / or from commuting)
  • 13. Conclusions and our future research • Empirical research needed • The proposed measurement framework provides a basis for the empirical research and helps both in planning the measurement arrangement and in designing the actual measures. • Practical experience of applying the framework in different organizational contexts (e.g., with different purposes for measurement) is needed. • Currently carrying out a empirical study regarding the measurement of NewWoW initiatives • Wider societal implications of NewWoW requires different kind of measurement approach.