Aves Uruguay, a conservation NGO in Uruguay, plans to launch an Observatory of Natural Grasslands to monitor the country's main natural ecosystem of grasslands. The organization is concerned about the rapid disappearance of grasslands due to increased crop cultivation and afforestation. The Observatory will incorporate new technologies to assess grassland conservation in Uruguay and provide services to other regions through collaborations with sustainable agriculture groups. It aims to reward farmers protecting grasslands and promote 'Grassland Beef' certified through protocols ensuring environmental protection and wildlife conservation.