The document provides definitions and guidelines for key concepts in journalism. It defines journalism, objectivity, and writing. It distinguishes between facts and opinions, noting that opinions should be left out of news stories. The inverted pyramid structure is introduced as the standard for organizing facts in a story from most to least important. Guidelines are given for writing leads, attributing information, and avoiding unnecessary words or jargon in stories. Associated Press style is identified as the industry standard for formatting elements like numbers, titles, capitalization and more.