Next Brief
- 2. Creative characters. Next Communications
- 4. Creative characters. How we help you reach your markets. Illustrated by some images we created for clients.
- 6. Most companies believe they are communicating the right image and message the right way. But many fail to see the flaws in their marketing plans.
- 8. Old mass communications models don’t move the market like they used to.
- 10. Others are looking for answers by leaping blindly into electronic and social media.
- 14. Communication channels are more numerous and fragmented.
- 16. And marketing staffs are too lean.
- 17. The winds have changed.
- 18. The winds have changed. How do you reach and convince prospects when they control what they see and learn?
- 20. Have you adapted to the changes? Can you stay ahead?
- 22. Today, marketing success depends on your ability to be found.
- 24. To be found, trusted and preferred, you need an integrated communications strategy that coordinates messages, markets and media.
- 25. We call it Orbital Branding®
- 26. We call it Orbital Branding® Our integrated, 360° brand engineering strategy engages prospects and customers with your presence and messages at every turn. ‣ Offline Branding: Influence perceptions, recognition and credibility ‣ Online Marketing: Drive web traffic and engagement ‣ Content Strategy: Dominate at point of search
- 28. Tactics to dominate your market
- 29. Who’s Next?
- 30. Who’s Next? ‣ A new media marketing partner for the Business-to-Business and technology sectors ‣ Founded by three advertising industry veterans in 1991 ‣ Full-service firm with a staff of 18 • Account services, media acquisition, creative production services, PR and content development, and web/interactive services, available in-house ‣ Serving 20 major clients in High Technology, Electronics, Industrial/Manufacturing, Medical, Commercial and Government ‣ Broad experience in B2B and B2C accounts ‣ Annual billings of $4.8 million ‣ Top 25 Agency in this market
- 31. Qualifications and influence you can use.
- 32. Qualifications and influence you can use. ‣ We’ve helped build successful B2B, industrial and technology brands domestically and internationally since the mid-70’s ‣ Decades of proven success with clients who will speak to our abilities ‣ Unprecedented access and powerful relationships with top industry news organizations, editors and influencers, yielding favorable placement and negotiation opportunities for our clients ‣ One of the world’s largest media purchasers in the global industrial and automation markets
- 33. Strategy means little without execution beneath it.
- 34. Strategy means little without execution beneath it. ‣ Content Generation ‣ Public Relations ‣ Advertising Creative & Production ‣ Print & eMedia Planning ‣ Search Engine Marketing ‣ Direct & Online Marketing ‣ Market & Media Research ‣ Inquiry Generation & Databases ‣ Interactive & Web Development
- 35. Repurposable communication tools are the key.
- 36. Repurposable communication tools are the key. ‣ Useful content including case histories, white papers, application stories, and more ‣ Editorial features and product publicity ‣ Print and e-media advertising ‣ Print and electronic brochures, catalogs, newsletters & collateral ‣ Search engine & keyword marketing ‣ Direct mail and email products ‣ Dynamic engagement & social media ‣ Web, microsites and mobile ‣ and much more
- 38. We’re experts at speaking the language of industry.
- 40. We completely immerse ourselves in your challenges, products and technologies.
- 42. Sometimes, we even use science.
- 44. We know how to communicate to your different vertical markets.
- 46. So we can tell your story in a way others can’t. Or won’t bother to learn.
- 48. And we have powerful publicity influence in the trade media.
- 50. We create ideas that communicate your competitive advantages.
- 52. Or effectively reposition competitors by dramatizing their weaknesses.
- 54. We make your competitors sweat.
- 56. With concepts that paint a memorable picture of your benefits.
- 58. Even if it means going to extremes.
- 60. Or going to battle when competitors aren’t completely truthful.
- 62. We’d rather work hard to win you customers than win ourselves awards.
- 64. We align your messages, media and markets to exactly what prospects are seeking.
- 66. Deploying powerful tactics that put strength behind your brand and help you move more products.
- 68. With communication expertise that builds trust and confidence in your brand.
- 70. Your audience has the power to find what they want.
- 71. Our strategy drives the market to you.
- 72. Our strategy drives the market to you. Let us show you how.
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