Next Generation BI: current state and changing product assumptions
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This document discusses how business intelligence (BI) is changing and the next generation of BI. It notes that the world is changing with expectations of always-on, interactive, real-time access to information from anywhere. It also discusses how organizations and how people interact are changing. It then summarizes some of the key points made in the document about how data volumes are impacting the need for new analysis techniques and visualization. It also discusses how user experience and usability will become more important drivers of BI tools as consumerization changes expectations.
Next Generation BI: current state and changing product assumptions
- 1. The Next Generation of BI How will it impact you? Mark Madsen October 13, 2010 www.ThirdNature.net
- 2. The world is changing The world is changing Always available Always‐on Everywhere Interactive Real‐time How organizations and individuals interact is changing as well.
- 3. Welcome to the future of BI Is it so much different today?
- 5. Change is the Only Constant This was your father’s Oldsmobile: Computerized innovation Greenbar!
- 6. Change is the Only Constant Personal computerized innovation: Greenbar… on a screen! aka, your Oldsmobile
- 7. Change is the Only Constant The latest Oldsmobile: Greenbar, on a screen… in a browser! Look how far we’ve come.
- 8. Change is the Only Constant Let’s put it on a mobile phone! Innovation through reapplication of the same idea eventually fails to pay off because accumulated differences in context are meaningful.
- 9. Commoditization! “There is no reason anyone would want a computer in their home.” Ken Olson, CEO of DEC, 1977 “…by 2008 we will be producing one billion transistors for every man, woman and child on earth” Semiconductor Industry Association, 2007 Meet your new data warehouse
- 10. The consumerization of IT means innovation from the outside, just like the 1980s.
- 16. What does usability focus on? We moved this button to the right because it’s used most often!
- 18. “When technology delivers basic needs, user experience dominates” Don Norman
- 19. “Better experiences, not more features.” Roland Rust
- 22. How Does BI Address Findability? Taxonomies aka Categories implemented as Folders
- 23. Architecture of Participation, giving gets Where are my report folders?
- 28. New BI design point: context and point of use Information use is diverse and varies based on context: ▪ Get a quick answer ▪ Solve a one-off problem ▪ Make repetitive decisions ▪ Use data in routine processes ▪ Make complex decisions ▪ Choose a course of action ▪ Convince others to take action BI standardization is for IT, not for the end user.
- 30. BI Tools Also Need New Capabilities Embedding BI within applications ▪ UI embedding ▪ Full embedding Event‐based integration Feeding BI data to applications: services, not SQL, may be desired Custom UI code may be preferable to a BI tool
- 31. Two BI usage models, one causes problems Demand driven • Users ask for current data • Most BI tools work this way • Harder to adapt these tools to event-driven models Event driven • System takes action based on data, e.g. alerts, rule engines • May not have (or need) an end user interface • Need understanding of decision & action process for this model
- 32. Different Data and Usage Patterns Be prepared for changed assumptions regarding BI: • Strategy and practices change more frequently, particularly in marketing. • This means data sources change frequently, as well as information needs. • Much newer data use is like experimental science, and unlike the read‐only BI usage model.
- 33. Old style New style Standardized tool, 1 size Many tools, custom fit Kitchen sink Specific functions Big central applications Big central platform, small distributed applications Controlled process Get out of the way Force users Attract users
- 34. Focus on the important features BI is a mature market. Beware of feature creep. User Productivty & Happiness I’m kicking ass! Where’s the manual? Why can’t I find that transform option? This tool is great! I can’t believe this *@%! cost a million dollars. Yay, they finally added a feature I need! It’s ok but kinda limited Despair Number of Product Features Third Nature, January 2008 Mark Madsen Slide 34
- 36. Creative Commons Thanks to the people who made their images available via creative commons: anne hathaway.jpg - http://flickr.com/photos/barbaradoduk/177959197/ laptop face.jpg - http://flickr.com/photos/sd/7746599/ teapot.jpg - http://flickr.com/photos/joi/411403/ Girl on phone - http://flickr.com/photos/8024992@N06/986538717/ motionless in crowd.jpg - http://flickr.com/photos/cactusmelba/1065738186/ well town hall - http://flickr.com/photos/tuinkabouter/1135560976/ cadillac ranch line.jpg - http://flickr.com/photos/whatknot/179655095/ febo amsterdam.jpg - http://flickr.com/photos/jshyun/1573065713/ sand_beach_tide2.jpg - http://www.flickr.com/photos/ccgd/100703045 baby birthday.jpg - http://flickr.com/photos/yoshimov/19513076/ baby_with_lemon.jpg - http://flickr.com/photos/pichichi/55381094/ March 2009 Mark R. Madsen Slide 36
- 37. About the Presenter Mark Madsen is president of Third Nature, a technology research and consulting firm focused on business intelligence, data integration and data management. Mark is an award-winning author, architect and CTO whose work has been featured in numerous industry publications. Over the past ten years Mark received awards for his work from the American Productivity & Quality Center, TDWI, and the Smithsonian Institute. He is an international speaker, a contributing editor at Intelligent Enterprise, and manages the open source channel at the Business Intelligence Network. For more information or to contact Mark, visit http://ThirdNature.net.