Next Level Crm
- 1. Motor Mobile A Roadmap for Success in Mobile Marketing Information contained in this proposal is confidential and proprietary. All mobile products are the property of Next Level Mobile Marketing Solutions.
- 2. How it Works Adding Mobile to your current advertising in traditional media: television, radio, print, Web instantly gives you the ability to track 2 responses. You can compare one media to another, even assign different keywords to different medium in a market to compare ROI. Additionally, adding a “text call to action” to current packaging can reach valuable consumers instantly at the point of purchase. For the first time ever all your advertising becomes interactive with the consumer, builds valuable databases and allows you to track your responses in real time. Best of all, you can change your text message reply to consumers as often as you want, as well as inviting consumers to “opt-in” to receive future offers from you.
- 3. Automotive Introduction Mobile Suite 3 This overview contains concepts for interactive mobile marketing and customer relationship management tools that will integrate seamlessly and mobilize the existing Dealer management software. These are core products designed especially for retail automotive. Additional products, not specifically designed for automotive, but easily adaptable, are also “on the shelf” and available for deployment.
- 4. How it Automotive Retail Works Mobile Offerings 1 4 MOBILE COUPONS Dealerships add call-to-action Mobile Coupons to all current newspaper-radio-television-on site ads. 2 TALKING CARS New and pre-owned inventory at each dealership becomes interactive on the lot and in classified/display. 3 MOBILE CRM Service Department CRM tool to provide green service reminders and appointment/status alerts.
- 5. How it Automotive Retail Works Mobile Offerings 5 Mobile Coupons 1 Each dealer will have access to use of Next Level Mobile Coupon through a simple to use and manage interface. Mobile Coupons can enhance any outreach marketing effort a dealer may execute by creating an interactive and immediate response mechanism that can be tracked down to a single vendor. Though the volume of SMS ads reported by mobile subscribers is lower in the US than in the five leading Western European markets, the US has the highest response rates. Source: M:Metrics
- 6. How it Automotive Retail Works Mobile Offerings 2 Talking Cars 6 (Interactive Inventory) Talking Car is a fully interactive new and pre-owned vehicle inventory product that integrates with dealer management platforms to automatically assign each car a vin specific keyword. Information and offers about each vehicle in stock can be accessed by the customer, either while on 9.96 million U.S. subscribers said they took part the lot or through classified, display or online in polls and contests, and 5.14 million said they advertising, by simply texting a modified VIN keyword. responded to text ads they received. Source: M:Metrics Prices, offers and incentives are controlled by the dealers. “Visit us today” incentives can be added to drive traffic. Additionally, deep analysis of media performance, date of insertion, market price preference, even which vehicles generate the most responses can assist not only in the refinement of advertising, but knowing which vehicles to stock! The next slide illustrates “take to market” examples.
- 7. Talking Cars: Take to Market Ideas 2008 Honda Accord V-6 CHEVROLET: 04 Silverado A/C 1/2 ton extended cab, leather, Alloy Wheels V-8, tow package, bed liner, AM-FM/CD lifted with alloy wheels. Only 36 MPG! 38k miles. One owner. Anytown Chevrolet $18,994 Stock#H08437 877-000-0000 *Price does not include tax, tile, or license or dealer doc fee. TEXT 205TZN9 to 59769 This Honda Talks! Text 1234567 to 59769 Classified Liner New Car Display
- 8. How it Mobile Products Works Launch Details 3 8 Mobile CRM Mobile CRM is an automated mobile reminder program for service departments. Customers opt-in to the program and receive text message service reminders, manufacturer recall notices, invitation to service clinics or other on-the-fly offers determined by the individual dealerships. SMS appointment reminders on a global scope Service drive POP and customer hand-outs explain have DECREASED “no shows” by 30% and the easy self opt-in for customers. Additionally, the INCREASED appointment booking by 20%. Service Advisors can opt the customer in on-site via a simple Web-based interface if time permits. Once a customer opts-in, they automatically receive timed service reminders enhanced by text service coupons included with their reminder. Additional functionality integrates with Service While You Sleep 24/7 Service allowing appointment scheduling, vehicle status alerts and other offers. The next slide illustrates “take to market” examples.
- 9. Dealer Brand Here Consumers can go to dealership website to sign up for automated service alerts or just simply give their service advisor the OK to contact them via mobile and that data can be captured through the Next Level API and sent through the SMS gateway. Powered By
- 10. Mobile CRM: Take to Market Ideas Text Service Reminders Get service reminders and special money saving offers sent right to your cell phone! Ask your Service Advisor or Text ANYTOWN to 59769 and save today! Sample Service Drive Banner This is your car Save Money on Service NOW! calling! Take advantage of money saving service offers only available at Power Toyota! Text ANYTOWN to 59769 Sample Service Newspaper Ad
- 11. Ideas Mobile Applications 11 SURVEYS Dealerships add Mobile Follow Up after a service visit. Dealers can add a digital component to their after service follow to gather customer research and opinions in the form of a digital survey. All the data is captured and stored for further analysis. CASH OR KEYS Cash or Keys is an exciting text- based “win a car” promotion. Through traditional media, you invite consumers to text a special KEYWORD to a designated SHORT CODE. Within seconds, the consumer receives a text reply back on their cell phone which contains a six-digit KEY along with instructions to bring their cell phone to your dealership. When the consumer arrives at your dealership, your sales associates enter the consumer’s KEY into our secure Web site to find out if the consumer has won the sweepstakes vehicle! The promotion is totally turnkey! All you need at your dealership location is internet access. A brand specific web URL link will quickly and easily allow your sales associates to enter the consumer’s KEY.
- 12. How it The Next Level Mobile Interface Works 12 Dealers can access their individual interface via the internet.
- 13. How it The Next Level Mobile Interface Works 13 Each dealer will have pre-selected keywords to create their own campaigns with just a few simple steps and even some messaging tips, advertising placement tips and mobile do’s and don’ts.
- 14. How it The Next Level Mobile Interface Works 14 Each dealer can add, view and edit all the customers in their mobile database. Additionally, they can send important recall notices, special offers and more from one interface to those customers that have agreed to receive additional offers. Data can be sorted and organized by car make, model, year and more.
- 15. How it The Next Level Mobile Interface Works 15 Dealers can pull reports from their admin page that show a variety of metrics from which ad was most effective to which area code had the highest response rate and what time of day received the most text activity With specific programs like Talking Car dealers could see what car had the highest text activity and with Mobile CRM they can cross reference their outbound text with their service logs to see redemption rates.
- 16. How it Support Works Launching an innovative mobile initiative requires much more than providing a robust technology platform to send and receive text messages. 16 Successful launch and implementation requires a complete understanding of the retail automotive business, from inventory to advertising. It requires training and access to a knowledge base with answers at the tips of your fingers. We are committed to fully integrating and becoming a committed and trustworthy partner. More than a technology company, we are a marketing solutions company, with the unique advantage of principal partners who have worked in the retail automotive business. You will receive our full support, both in staffing this initiative and in comprehensive 7x24 service. People have become more comfortable with and reliant upon digital communication solutions, including the mobile phone. In fact, there are now more mobile phone subscribers in the world than there are landline subscribers. Source: MMA
- 17. How it Mobile Objectives Works ✓ Utilize and grow existing database of consumers who can be communicated with via mobile. 17 ✓ Offer dealer clients the ability to compliment all of their traditional media and on-site signage ✓ while adding instant tracking tools. ✓ Add 7x24 dealer and consumer interactive opportunities. ✓ Offer dealers a branded dashboard to view and manage their mobile initiatives in a simple to use interface. ✓ Full integration will all existing dealer technology. ✓ Detailed, customizable reporting for Corporate and dealers. People who responded by SMS are more affluent and younger (43 years against 54 for phone). Over 20% of respondents signed up to receive further information text alerts or e-mails. Over 50% of responses were outside of traditional business hours (8am-8pm). Overall 50% more consumers chose to respond by SMS. Source: Mobile Marketing Association