DPM Summit 2015 - Next-Level Collaboration: Facilitating Web Content Working Sessions
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The document discusses the importance of effective collaboration in digital experiences, emphasizing that true collaboration enhances decision-making by leveraging collective knowledge. It outlines a structured approach to prioritize user needs and business goals, advocating for cross-discipline working sessions to align priorities and responsibilities among stakeholders. The goal is to create content that meets user needs while also achieving business objectives, highlighting that good content responsibility lies with everyone involved.
DPM Summit 2015 - Next-Level Collaboration: Facilitating Web Content Working Sessions
- 1. NEXT-LEVEL COLLABORATION WORKSHOP web content working sessions @REBEKAHCANCINO
- 3. Photograph by Deborah Coleman, Pixar meet ed catmull
- 5. Photograph from “Inside the Pixar Braintrust” by Fast Company
- 8. Digital experiences are messy, iterative, and overlapping, too.
- 9. “People don’t experience content separately from design, UX, and code. Making things shouldn’t be that way either.” – Jared Spool
- 10. File sharing and occasional meetings are not collaboration.
- 11. Collaboration is when the whole is greater than the sum of its parts.
- 12. Our decision making is stronger when we draw on the collective knowledge of the group.
- 13. effective collaboration Create alignment = deliver better outcomes Remove politics = launch faster Reduce rework = decrease costs Boost morale = increase productivity
- 15. “Content doesn’t belong to content. Design doesn’t belong to design. Code doesn’t belong to dev.” – Nicole Fenton
- 16. UX = wireframing
- 18. what about… Ownership? Our work is not as separate as we imagine. No one person or department can truly own anything, but someone should be responsible for leading. Who goes first? It’s not about who goes first, it’s about creating space for things to unfold in tandem.
- 19. “The secret isn’t content first or content last … it’s content and design at the same time.” - Travis Gertz, Louder Than Ten
- 20. collaboration doesn’t have to hurt
- 21. WITH it’s about creating space to share decisions vs. FOR
- 23. prioritizing user needs aligning with business goals mapping content to user needs In this session, we’ll practice
- 25. thinking doingfeeling map the user’s context Which card is right for me? I hope I’m approved How long does it take to get approved? What kind of credit score do I need to apply? Will this help me rebuild my credit? Nervous Hopeful Confused Skeptical Browsing the site from their phone Looking the information over with a partner Getting ready to make a major purchase Researching after talking to a banker
- 26. let’s practice together! Get into groups of 4-5 people
- 28. Card categories Compare cards Check for special offers Card description Image of card Card details Link to apply Hero banner: Susan G. Komen card Popular cards
- 29. STEP 1 Define brand goals, communication needs, and prioritize
- 30. STEP 2 Determine user needs, tasks, and prioritize
- 31. STEP 3 Compare prioritized business goals and user needs. How do they stack up? Do we need to: • Realign • Discuss gaps • Make conscious compromises
- 32. STEP 4 List all current content elements (if you’re redesigning), and determine new content elements needed.
- 33. STEP 5 Map content elements to prioritized user tasks, look for gaps. Look for: • Missing content • User tasks or needs that are under or over addressed • Content elements that don’t really align to any user goal or need
- 34. you made it! Let’s reflect
- 35. When web content won’t fix the problem Discuss broken underlying business models and decisions that go beyond the web and adjust expectations
- 36. When business goals don’t align to user needs When stakeholders participate in matching business goals to user needs they discover misaligned priorities for themselves. • Realign those priorities • Make conscious compromises
- 37. YOU COULD EVEN Map content to visual hierarchy (wireframe sketch)
- 38. features and functionality, too YOU COULD EVEN Prioritize features, functionality, and content needs with the project team and stakeholders
- 39. good content is everyone’s responsibility
- 40. excuses, excuses "That's not my job.” "We don't have time or budget.” "I don't want to step on toes.” "No one will listen to me.” "I don't know how to do that."
- 41. Cross-discipline content working sessions (with stakeholders) help us reduce risk and avoid costly, incorrect assumptions.
- 42. Balance business goals and user needs. Tie all decisions back to them.
- 43. Create the space to do the work together, not just talk about it.
- 44. Set yourself up for success by thoughtfully planning how you’re going to work together.
- 45. Collaboration is scalable. Use cross-discipline working sessions wisely so you don’t waste time or blow budgets.
- 47. just jump in
- 48. thank you! Bonus material on planning working sessions and determining stakeholders: bit.ly/designtogether togetherly.co sitewire.com @REBEKAHCANCINO