Introducing 
Lori Freeman 
Director of Product Marketing, NP 
lfreeman@salesforce.com 
Dario Mallerman 
Solutions Engineer 
Dmallerman@salesforce.com
Salesforce.com Safe Harbor 
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking 
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves 
incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking 
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections 
of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for 
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and 
customer contracts or use of our services. 
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new 
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of 
growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and 
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate 
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling 
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could 
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This 
document and others are available on the SEC Filings section of the Investor Information section of our Web site. 
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may 
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that 
are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
#1 in Enterprise Cloud 
Computing & CRM 
#1 
Enterprise 
Cloud Computing 
Market Share 
World’s Most 
Innovative Company 
#1 
Leader in CRM 
& Platform 
as a Service 
#1 
2011 • 2012 • 2013 • 2014
1-1-1 Model adopted by: 
sharethemodel.org 
Celebrating 15 Years of Giving Back 
680K+ $68M+ 23K+ 
Service Hours Grants Nonprofits and 
Higher Ed 
1%T ime 1% Equity 1% 
Product
Proven Success Across the Nonprofit Sector 
% 84 
% 
Improved Ability to Achieve Mission 
86 
% 
% 
Improved Overall Efficiency
Benefits of Multi-Tenant Cloud Computing 
Enterprise 
Cloud Computing 
Fast Easy Open Flexible Trusted 
No Hardware 
No Software 
Automatic Upgrades 
Scalable 
Any Device 
Data Portability 
Transparency 
Real-time Status 
App Marketplace 
Extensible
Current Challenges Faced by Nonprofits 
Greater 
Accountability 
Legacy 
Systems 
Greater 
Competition 
Connected 
World 
5B Smart 
Phones 
By 2017 
Mobile 
25% 
0.5% 
% 
Growth 
2001 2011 
• Fragmented systems 
create silos 
• Expensive and difficult to 
use 
• Lack mobile and social 
Social 
Connected 
50B 
Connected 
Products 
4.5B 
Aggregat 
e Social 
Users 
Image source: silabs.com/iot 
58% Faster 
Deployment 
4.5B 
Aggregate 
Social Users 
Social 
Cloud Nonprofit 
Commercial 
• Increased number of non-profits 
vs. commercial sector 
• Increased competition 
requires innovative 
technology leveraging the 
connected world 
• Increased competition 
requires accountability 
• Donor’s want to see impact 
before they donate 
• Must be able to measure and 
report on impact in real time
Marketing 
Communications 
Fundraising 
• Multi-Channel Marketing 
• Email Marketing 
• Marketing Automation 
• Social Engagement 
• Donor Management 
• Events Management 
• Volunteer Management 
• Grants Management 
Community 
Engagement 
• Social Intranet 
• Member Community 
• Affiliate/Chapter 
Community 
• Partner Community 
Program 
Management 
• Case Management 
• Call Centers/Hotlines 
• Advocacy/Policy 
Tracking 
• Grant Portfolios
Marketing 
Communications 
Program 
Management 
Fundraising 
Community 
Engagement 
A System Built Around Your Constituents: 
ü No More Silo’s: 360° View of all 
Constituent Interactions 
ü It’s Open: You can integrate anything 
ü It’s Mobile: You can access from any 
device 
Be a Connected Nonprofit with
The Connected Nonprofit 
Staff 
Marketing Communications 
• Email Marketing • Direct Mail • Social Monitoring • Social Marketing • Digital Campaigns • Media Outreach • Website Publishing 
Community Engagement 
• Social Intranet • Member Community • Chapter Community • Partner Community • Volunteer Community 
Fundraising 
Donor 
Partners Advocate Community 
Employee 
Board 
Program Management 
• Gift Processing 
• Batch Entry & Upload 
• Corp & Foundation Giving 
• Volunteer Management 
• Auction Management 
• Matching Gifts • Board Management 
• Policy Tracking • Grants Management 
HR ERP PAYROLL 
Volunteer 
• Peer to Peer 
• Crowdfunding 
• Donor Management 
• Donor Research 
• Segmentation 
• Online Donations 
• Event Management 
• Ticketing / Seating 
• Payment Processing 
• eCommerce 
• Inventory Management 
• In-take / Application 
• Case Management 
• Call Center / Hotline 
• Advocacy • Referral Management 
• Outcomes Measurement 
• Chapter/Affiliate Management 
• Intervention Tracking 
• Project Management 
• Surveys 
• Member Management 
• Portfolio Management 
• Online Mentoring 
TICKETING PAYMENTS
Salesforce NGO Connect 
ü Donor Management 
ü Events Management 
ü Volunteer Management 
ü Nonprofit Relationship 
Management 
ü Program Management 
ü Reporting 
ü Mobile, Social and Cloud
• 247 Schools Built and Counting 
• More than 29K Students Served 
• 16M+ Educational Hours Delivered
Marketing 
Communications 
Fundraising 
• Multi-Channel Marketing 
• Email Marketing 
• Marketing Automation 
• Social Engagement 
• Donor Management 
• Events Management 
• Volunteer Management 
• Grants Management 
Introducing… 
Community 
Engagement 
• Social Intranet 
• Member Community 
• Affiliate/Chapter 
Community 
• Partner Community 
Program 
Management 
• Case Management 
• Call Centers/Hotlines 
• Advocacy/Policy 
Tracking 
• Grant Portfolios
Thank you

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NGO Connect Deep Dive Demo

  • 1. Introducing Lori Freeman Director of Product Marketing, NP lfreeman@salesforce.com Dario Mallerman Solutions Engineer Dmallerman@salesforce.com
  • 2. Salesforce.com Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. #1 in Enterprise Cloud Computing & CRM #1 Enterprise Cloud Computing Market Share World’s Most Innovative Company #1 Leader in CRM & Platform as a Service #1 2011 • 2012 • 2013 • 2014
  • 4. 1-1-1 Model adopted by: sharethemodel.org Celebrating 15 Years of Giving Back 680K+ $68M+ 23K+ Service Hours Grants Nonprofits and Higher Ed 1%T ime 1% Equity 1% Product
  • 5. Proven Success Across the Nonprofit Sector % 84 % Improved Ability to Achieve Mission 86 % % Improved Overall Efficiency
  • 6. Benefits of Multi-Tenant Cloud Computing Enterprise Cloud Computing Fast Easy Open Flexible Trusted No Hardware No Software Automatic Upgrades Scalable Any Device Data Portability Transparency Real-time Status App Marketplace Extensible
  • 7. Current Challenges Faced by Nonprofits Greater Accountability Legacy Systems Greater Competition Connected World 5B Smart Phones By 2017 Mobile 25% 0.5% % Growth 2001 2011 • Fragmented systems create silos • Expensive and difficult to use • Lack mobile and social Social Connected 50B Connected Products 4.5B Aggregat e Social Users Image source: silabs.com/iot 58% Faster Deployment 4.5B Aggregate Social Users Social Cloud Nonprofit Commercial • Increased number of non-profits vs. commercial sector • Increased competition requires innovative technology leveraging the connected world • Increased competition requires accountability • Donor’s want to see impact before they donate • Must be able to measure and report on impact in real time
  • 8. Marketing Communications Fundraising • Multi-Channel Marketing • Email Marketing • Marketing Automation • Social Engagement • Donor Management • Events Management • Volunteer Management • Grants Management Community Engagement • Social Intranet • Member Community • Affiliate/Chapter Community • Partner Community Program Management • Case Management • Call Centers/Hotlines • Advocacy/Policy Tracking • Grant Portfolios
  • 9. Marketing Communications Program Management Fundraising Community Engagement A System Built Around Your Constituents: ü No More Silo’s: 360° View of all Constituent Interactions ü It’s Open: You can integrate anything ü It’s Mobile: You can access from any device Be a Connected Nonprofit with
  • 10. The Connected Nonprofit Staff Marketing Communications • Email Marketing • Direct Mail • Social Monitoring • Social Marketing • Digital Campaigns • Media Outreach • Website Publishing Community Engagement • Social Intranet • Member Community • Chapter Community • Partner Community • Volunteer Community Fundraising Donor Partners Advocate Community Employee Board Program Management • Gift Processing • Batch Entry & Upload • Corp & Foundation Giving • Volunteer Management • Auction Management • Matching Gifts • Board Management • Policy Tracking • Grants Management HR ERP PAYROLL Volunteer • Peer to Peer • Crowdfunding • Donor Management • Donor Research • Segmentation • Online Donations • Event Management • Ticketing / Seating • Payment Processing • eCommerce • Inventory Management • In-take / Application • Case Management • Call Center / Hotline • Advocacy • Referral Management • Outcomes Measurement • Chapter/Affiliate Management • Intervention Tracking • Project Management • Surveys • Member Management • Portfolio Management • Online Mentoring TICKETING PAYMENTS
  • 11. Salesforce NGO Connect ü Donor Management ü Events Management ü Volunteer Management ü Nonprofit Relationship Management ü Program Management ü Reporting ü Mobile, Social and Cloud
  • 12. • 247 Schools Built and Counting • More than 29K Students Served • 16M+ Educational Hours Delivered
  • 13. Marketing Communications Fundraising • Multi-Channel Marketing • Email Marketing • Marketing Automation • Social Engagement • Donor Management • Events Management • Volunteer Management • Grants Management Introducing… Community Engagement • Social Intranet • Member Community • Affiliate/Chapter Community • Partner Community Program Management • Case Management • Call Centers/Hotlines • Advocacy/Policy Tracking • Grant Portfolios