NGT APAC - Orga Systems_Presentation CLEAN

Sachin Sharma
Director Market Development - APAC
Orga Systems GmbH
1

© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
_Evolution of Telephone
2

_3 billion new mobile broadband
subscriptions within the next five years
_Network costs to treble in the next 4 years …
while flat rates prevent profitable growth
_ mobile broadband subscribers
surpassed wireline broadband
subscribers in 2010 (558 million
vs. 500 million).
_Mobile Broadband traffic
predicted to increase 10 folds
to 19 exabytes in 2015
_Mobile Data
Data revenue growth challenges with
an ever increasing networks cost
3

India
By 2014, 72 million people in India will be
using mobile social networking services
GSMA
5 Billion Global Mobile Connections
Surpassed -one factor in the overall
increase in connections is the rapid adoption
of Mobile Broadband
Analysts
Due to MBB total amount of traffic carried
over wireless networks is set to increase
tenfold to 19 exabytes (EB) in 2015
Mobile app market is estimated to be worth
around $25 billion by 2015
_Mobile communications – Evolution of
Smartphones and MBB
4

Source: Informa Telecoms & Media
Increase of connections
Subscriber Growth Mob. Data (Mill.)
Decrease of revenue
YoY Growth of Data Revenue (%)
_The ultimate Paradox
5

_Network costs on the rise – End of Flat Rate?
_Global mobile data revenue vs. access network spend
Source: Analysys Mason
6

_Data Costs are
sky rocketing
_Profitability is nose
diving
_Customer‘s are hungry
for more
7

Real-time rating, charging
and policy control is the
key to success
8
_Move away from flat
rate pricing to customer
and network service
differentiation
_Optimization and
redistribution of network
resources is key
_Policy driven service
innovation and charging

Network
Offerings
Revenue
Customer
Experience +
Profitability
_Balancing the business, maximizing
customer experience and profitability
9

_Real time policy management – the new toolset
to create loyalty
Customer
experience
rewarding
restricting
speed
throttling
usage
caps
traffic
blocking
traffic
prioritisation
premium
access
self
control
Bonus
volume
Network centric policy control Subcriber centric policy control
10

_Addressing new segments – using policy controls
Web Download
5GB/mth
Prepaid video Prepaid P2P
Shared family
volume
Father
Mother
Daughter
Son
E-mail
VOIP
Social web
11

_Payment convergent
– Pre and Postpaid
_Hierarchical accounts
– shared balances
_Limited usage
– real-time charging
_Service aware
– real-time policy management
_Transparency
– real-time notifications
_Addressing new segments – using policy
controls
12

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Consumer „Low Cost“ Tariff
Consumer „Classic“ Tariff
Business „Classic“ Tariff
%ofusednetworkcapacity
5 Mb/s
2 Mb/s
1 Mb/s
3 Mb/s
4 Mb/s
0 Mb/s
connectionspeedpersubscriber
hours
Peak load
100
80
60
50
30
70
20
10
90
40
Rethink the flat-rate tariff –
redistribute network resources
13

Active
Mediation
Policy
Control
Charging
Control
Congestion Management
 NGCP updates QoS for connected subscriber in congested locations
according to subscriber data and policy
Basic unlim. 1Mb/s
Student unlim. 0,5Mb/s
Premium unlim. unlim.
Business unlim. unlim.
NGCP
Rules DB
Policy BW std. BW cong.
Congestion
@ location
3459
PCEF
QoS
update
MSISDN
0151 125.. 3459
0151 467... 5236
0152 698… 1492
0152 273… 3456
Session DB
Location MSISDN
0151 125.. Basic
0151 467... Premium
0152 698… Basic
0152 273… Student
SPR DB
Policy
Policy decision flow
17.04.2015 Page: 14© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com

_Create a second source of revenue - become the
smart pipe
Service
Provider
15

Customer
Network provider
Standard Quality High Quality
1,00 € 3,00 € 5,00 €
Payment
0,5MB/s
Mobile video
provider
Low Quality
All networks
1,00 € 2,00 €
Payment
2MB/s
Share
Payment
5MB/s
Share
_A win – win – win game
16

Network
Offerings
Revenue
Policy Control
Active Mediation
Charging Control
NGCP
Single subscriber
database
3GPP compliance Real-time control
_ The winning combination
NGCP - Next Generation Control Point
17

Subscriber Specific Policy and Charging Decisions Enables
Superior Real-time End User Experience
Challenges
_ Improving the customer experience on data service
usage
_ Future proof - 3G or 4G networks compliant solution
_ Consolidation of data mediation and charging
environment for all subscribers
Solution
_ NGCP - Next Generation Control Point as unified
charging control platform
_ Fast time to market with less than four weeks to
operation
_ Easy integration due to 3GPP standard compliance
Results
 Providing 249 commercial products on
multiple VAS platforms
 Performance increase by over 300%,
 Customer complaints on GPRS charging
decreased significantly by 75%
 Less than 4 weeks to system operation
 Serving 4 million subscribers within the
first month
18

 100% service personalization
 3in1 platform solution
 Profitable „overlay“ solution
 < 3.9ms rating latency
 150+m subscribers on a single
platform
 Upto 33% less hardware costs
using parallel blade
technology
Highlights
17.04.2015 Page: 19© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com

NGT APAC - Orga Systems_Presentation CLEAN

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