NICC follow up links
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This document provides links to resources for digital marketing, search engine optimization, social media tools, and guides for using various online channels effectively. It includes links to Google AdWords videos and keyword tools, tools for scheduling social media posts to different times, audio recording and sharing sites, and guides for using social media in civil service as well as best practices for email marketing based on heat maps and testing.
NICC follow up links
- 1. Navajo Talk / NICC Digital Marketing Post Event Links Google Adwords www.google.co.uk/adwords has a keyword tools, budget predictor, ad previews (so you’re not “live searching” Google) http://youtu.be/rJ_aKjy0wjs -“How to” videos, booking Adwords or search YouTube www.google.co.uk/trends - find out what terms are growing/shrinking Search www.searchengineland.com/seotable/ - factors involved in SEO http://www.google.com/+/learnmore/local/ - Google + Local – info for local listings, essential for business selling locally. Time Saving Tools Buffer – put tweets out at different times of day Hootsuite / Tweetdeck – 3rd party programs to help post social media content to multiple channels Social Tools http://audioboo.fm/ - Voice recorder, like YouTube for audio clips Guides Social guidelines for civil service – http://www.civilservice.gov.uk/news/lets-get-social/how- to-use-social-media Engaging through social media for civil servants - A downloadable pdf is has been uploaded as a separate slideshare. Email marketing heat maps and best practice – http://blog.hubspot.com/blog/tabid/6307/bid/1499/3-Hot-Marketing-Tips-from-Heat-Map- Analysis-images.aspx http://blog.hubspot.com/blog/tabid/6307/bid/33618/25-Little-Email-Marketing- Experiments-That-Deliver-BIG-Results.aspx