Nikhil Gaikwad is a visual merchandiser who is responsible for window displays, in-store displays, styling props, maintaining brand standards when opening new stores, designing manuals and guidelines for visual merchandising, conceptualizing seasonal window displays, providing in-store visual merchandising services and advice, planning a yearly visual merchandising calendar with marketing, setting up and opening new stores, maintaining reports, visiting stores outside Mumbai to ensure brand standards are followed, and giving workshop training to visual merchandising champions.