Nimble Devices 
Powering your location aware experience
Agenda 
● Company introduction 
● Product description 
● Current project and the future 
● Customer segments
Nimble 
Devices 
Easy indoor positioning and navigation for Apps
Company 
● Established in 2013 by three founders 
● 17+ years of background in Bluetooth 
● Hardware, software and international business 
experience 
● Thesis on indoor positioning, two M.Sc.s in robotics 
including sensor fusion. 
● Technology provider i.e. B2B market
Motivation 
Driving in a new city 
is easier than 
finding ketchup 
in your local supermarket.
Motivation 
Bring navigation everywhere 
○ Where GPS fails, isn’t accurate or there is no 
internet connection 
○ Allowing easy, fast and affordable location 
awareness for applications and services where 
it has not been available before
Indoor 
navigation 
for Apps 
It’s what we do :)
What we provide 
● Easily add indoor positioning to your app 
○ Indoor map view to add to your App 
○ User position displayed on the map 
○ Guided navigation to destinations 
○ Easy triggers on entering and exiting zones 
● Easy to update and maintain 
○ The map can be updated without updating the App 
○ No site surveying required - just place the beacons
Basic features 
● GPS compatible coordinates 
● Altitude and automatic floor switching 
● Geofencing: Events on entering and exiting areas 
● Geofences tied to movable beacons (aka. tags) 
● Documented, ready to drop into project framework for 
iOS 6 and above 
● Customizable map widget to speed up development
Unique selling points 
● No site survey: Easy and cost effective deployment 
● Core library is completely platform independent 
● Platform independent map data 
● “GPS” coordinates for seamless transitioning indoors 
● Offline mode supported for all features 
● Easy to integrate - APIs closely match native GPS APIs
Indoor 
positioning 
for Apps 
Brief technology overview
Technology 
● Bluetooth 4.0 beacons 
○ Same technology as iBeacons 
● Beacons are simple and not networked 
● Multiple vendors 
○ Battery powered versions last up to 2 years 
○ USB powered ones are maintenance free 
● Bluetooth 4.0 widely supported 
○ iOS 5+, Android 4.3+ 
● Phone uses beacons and map to calculate position
Current 
projects and 
the future
Customers 
The following are our customers in production: 
● National Sports museum with Guidio 
● NYC Grand Central station, MTA hackathon 
http://2014mtaappquest.challengepost.com/ 
http://pix11.com/2014/11/12/mta-to-use-new-technology-to-keep-new-york-city-up-to-date/ 
● Slush 2014 - Official App on iOS and Android 
http://qvik.fi/en/slush-app-analytics/ 
● Aalto Open Innovation House 
For other projects that may exist, please refer to the “Applications section” in our product brief ;)
National Sports museum with Guidio 
http://www.guidio.com/
Slush 2014 
“Slush is the focal point for European and Asian startups and 
tech talent to meet with top-tier international investors, 
executives and media. The two day Slush 2014 event was 
held on November 18-19th in Helsinki with more than 12.000 
attendees.” 
More than 10 000 app downloads 
Over 20 000 square meters 
Nimble Devices provided the indoor navigation and 
positioning for the Android and iOS versions of the official 
Slush application (iOS screenshots on the right) 
http://qvik.fi/en/slush-app-analytics/
New in latest release 
● Android support 
○ Positioning 
○ Zone triggering 
○ Navigation 
○ Map Widget
Near future 
● PhoneGap plugins for HTML5 apps 
● Background modes 
● Android moving trigger zone support
Customer 
segments 
Who would use indoor positioning?
Targeting verticals 
● Our technology is flexible & multipurpose, 
but: 
○ Verticals allow us to talk about solutions rather 
than than technology 
○ Verticals make the benefits of indoor positioning 
concrete 
○ Verticals don’t necessarily make our solution less 
flexible, only easier to understand. 
○ Helps us target our focus
Targeting verticals 
● Culture 
○ Movie theaters, galleries, museums, events 
○ We bring contextually relevant information, guidance 
● Retail 
○ Shopping centres, hardware stores, cruise lines 
○ We bring product search, location based suggestions, 
guidance 
● Industrial 
○ Factories, shipping yards, public transport 
○ Guidance for maintenance workers, location aware 
information, worker safety
Customer types 
● Companies with a mobile app product 
○ Indoor positioning as value add 
○ One customer has many sites 
○ For example Guidio - Cultural venue audio guide 
● Mobile software houses 
○ Indoor positioning as part of competence portfolio 
○ For example QVIK - Creators of the Slush app 
● Beacon vendors 
○ Hardware companies value add to sell more HW
Thank you

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Nimble Devices Indoor Navigation Company Presentation

  • 1. Nimble Devices Powering your location aware experience
  • 2. Agenda ● Company introduction ● Product description ● Current project and the future ● Customer segments
  • 3. Nimble Devices Easy indoor positioning and navigation for Apps
  • 4. Company ● Established in 2013 by three founders ● 17+ years of background in Bluetooth ● Hardware, software and international business experience ● Thesis on indoor positioning, two M.Sc.s in robotics including sensor fusion. ● Technology provider i.e. B2B market
  • 5. Motivation Driving in a new city is easier than finding ketchup in your local supermarket.
  • 6. Motivation Bring navigation everywhere ○ Where GPS fails, isn’t accurate or there is no internet connection ○ Allowing easy, fast and affordable location awareness for applications and services where it has not been available before
  • 7. Indoor navigation for Apps It’s what we do :)
  • 8. What we provide ● Easily add indoor positioning to your app ○ Indoor map view to add to your App ○ User position displayed on the map ○ Guided navigation to destinations ○ Easy triggers on entering and exiting zones ● Easy to update and maintain ○ The map can be updated without updating the App ○ No site surveying required - just place the beacons
  • 9. Basic features ● GPS compatible coordinates ● Altitude and automatic floor switching ● Geofencing: Events on entering and exiting areas ● Geofences tied to movable beacons (aka. tags) ● Documented, ready to drop into project framework for iOS 6 and above ● Customizable map widget to speed up development
  • 10. Unique selling points ● No site survey: Easy and cost effective deployment ● Core library is completely platform independent ● Platform independent map data ● “GPS” coordinates for seamless transitioning indoors ● Offline mode supported for all features ● Easy to integrate - APIs closely match native GPS APIs
  • 11. Indoor positioning for Apps Brief technology overview
  • 12. Technology ● Bluetooth 4.0 beacons ○ Same technology as iBeacons ● Beacons are simple and not networked ● Multiple vendors ○ Battery powered versions last up to 2 years ○ USB powered ones are maintenance free ● Bluetooth 4.0 widely supported ○ iOS 5+, Android 4.3+ ● Phone uses beacons and map to calculate position
  • 13. Current projects and the future
  • 14. Customers The following are our customers in production: ● National Sports museum with Guidio ● NYC Grand Central station, MTA hackathon http://2014mtaappquest.challengepost.com/ http://pix11.com/2014/11/12/mta-to-use-new-technology-to-keep-new-york-city-up-to-date/ ● Slush 2014 - Official App on iOS and Android http://qvik.fi/en/slush-app-analytics/ ● Aalto Open Innovation House For other projects that may exist, please refer to the “Applications section” in our product brief ;)
  • 15. National Sports museum with Guidio http://www.guidio.com/
  • 16. Slush 2014 “Slush is the focal point for European and Asian startups and tech talent to meet with top-tier international investors, executives and media. The two day Slush 2014 event was held on November 18-19th in Helsinki with more than 12.000 attendees.” More than 10 000 app downloads Over 20 000 square meters Nimble Devices provided the indoor navigation and positioning for the Android and iOS versions of the official Slush application (iOS screenshots on the right) http://qvik.fi/en/slush-app-analytics/
  • 17. New in latest release ● Android support ○ Positioning ○ Zone triggering ○ Navigation ○ Map Widget
  • 18. Near future ● PhoneGap plugins for HTML5 apps ● Background modes ● Android moving trigger zone support
  • 19. Customer segments Who would use indoor positioning?
  • 20. Targeting verticals ● Our technology is flexible & multipurpose, but: ○ Verticals allow us to talk about solutions rather than than technology ○ Verticals make the benefits of indoor positioning concrete ○ Verticals don’t necessarily make our solution less flexible, only easier to understand. ○ Helps us target our focus
  • 21. Targeting verticals ● Culture ○ Movie theaters, galleries, museums, events ○ We bring contextually relevant information, guidance ● Retail ○ Shopping centres, hardware stores, cruise lines ○ We bring product search, location based suggestions, guidance ● Industrial ○ Factories, shipping yards, public transport ○ Guidance for maintenance workers, location aware information, worker safety
  • 22. Customer types ● Companies with a mobile app product ○ Indoor positioning as value add ○ One customer has many sites ○ For example Guidio - Cultural venue audio guide ● Mobile software houses ○ Indoor positioning as part of competence portfolio ○ For example QVIK - Creators of the Slush app ● Beacon vendors ○ Hardware companies value add to sell more HW