Nmdl final pp
- 1. Creative Cakes By Kim Creating custom cakes for that special occasion!
- 2. Reach • Local prospective customers • Target an audience • Advertise though social media, fliers, and business cards • Word of mouth to other customers
- 3. Act & Engage • Achieve interaction with the customers • Offer discounts/coupons/promotions • Understand what the customer wants & adjust • Time is everything for a business to grow • Engage everything into your business (people, family, products, etc.)
- 4. Facebook • Use page www.facebook.com/pages/creativecake sbykim to optimize customer’s searches and examples of work • Allow customers to contact you via Facebook (be interactive) • Encourage friends to “like” and “share” posts • Keep to local-area based
- 5. Website • www.creativecakesbykim.webs.com • Create traffic to website from Facebook and Google • Make weekly promotions • Make local AdWords to increase traffic
- 6. Objective • Build awareness and reputation of Kim’s Creative Cakes to identify new business prospects and accomplishments. Establish as professional cake decorator in the culinary business. • Advertise locally to increase company revenue. • Provide new and existing customers with pictures/examples • Allow test tasting • Local competitors are professional cake making business’, with no specialty cakes. Therefore, the competition is limited. They are not “creative”.
- 7. Strategy • Targeting the right audience • Creating good value and customer service • Engagement with the community and business/customers • Great communication • Always being prepared • Great social networking skills • Promoting an appropriate amount.
- 8. Tactics • Search engine optimization (or AdWords) • Online advertising • Social Networking • Fliers, business cards • Word of mouth
- 9. Budget • One batch of frosting: $2.74 • Fondant: $20/5lbs • No stick cooking spray: $1.75/oz. • Cake boards: 12” 75 cents • Coloring: $1.89/jar • Price: Per serving: $3.00 • Delivery: 75 cents/mile
- 10. Goals • Targeting the right audience • Creating good value and customer service • Engagement with the community and business/customers • Great communication • Always being prepared • Great social networking skills • Promoting an appropriate amount
- 11. Succession