Social Media Marketing Proposal for Volvo - New Media Drivers License Course Project
24 likes2,421 views
The document outlines a 2011 social media marketing proposal for Volvo U.S., focusing on branding transformation versus tradition. It includes strategies for engagement through online platforms, monitoring consumer sentiment, and promoting Volvo's safety features and lifestyle associations through viral campaigns and blogging. A budget of $1,000,000 is allocated for various marketing efforts including a two-month tour and evaluation of campaign effectiveness.
Social Media Marketing Proposal for Volvo - New Media Drivers License Course Project
- 1. “Transformation Happens” Volvo (U.S.) Social Media Marketing Proposal – 2011
- 3. Brands Perceptual Map The battlefield is up to Volvo
- 4. CHARM QUALITY LINK ENGAGELISTEN DESIGN Volvo on Social Media: WhereAre We?
- 5. “A Way of LIFE”
- 6. What are people saying about Volvo? Listening Impression Experience Like & Dislike Problems Complaints Comments & Replies Blog + Facebook + Twitter + Forum = Showing expertise Building thought leadership Monitoring Participation Leadership “Volvo” “Car Safety” “C30”, “S60” … What are people think about others who own a Volvo?
- 7. Media Relations 2.0 Blog – automobile, lifestyle, professional Blogger – experts, enthusiasts, anyone Blogging – cars, life, travel, city, test, fun…
- 8. Flavor it! “City Spirit” “Naughty Test” “Express Yourself” “Inside Story” “Me and Volvo” “Come Together”
- 9. IT IS TIME TO GO VIRALA two-month tour in U.S. - Vlogging - Live Tweet -Fans Photo/Video - Naughty test …
- 10. Evaluation & Measurement Online Tools - Google Alert - YouTube Insight - Twitter Search - TweetMeme - Technorati - Trendpedia Offline Approaches - Consumer Survey - Questionnaire
- 11. 4th Quarter 2nd Quarter 3rd Quarter 1st Quarter Listening, monitoring, engaging “Viral tour”, blogging, live tweeting, photo/video sharing, buzzing Blogging, outreach, build relations Evaluation, optimization, planning 30% Budget 20% Budget 40% Budget 10% Budget Timeline & Budgeting - $1,000,000
- 12. READY TO GO? Lexie – Zi Liang