Nmdl ppt pres-ERIC ANDERSON
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Weber's Inn is a hotel in Ann Arbor, Michigan that is developing a social media and search engine optimization strategy to attract more customers. The strategy focuses on increasing their Facebook and Twitter followers, driving social media conversation, optimizing for search phrases related to Ann Arbor hotels, restaurants and vacations, and encouraging customers to share positive experiences to showcase Weber's Inn as a place for families and business travelers. The goal is to increase traffic and exposure by empowering potential customers with real testimonials.
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Nmdl ppt pres-ERIC ANDERSON
- 1. Weber’s Inn The Perfect Destination for a Mini-Vacation
- 2. Background
- 3. Facebook and Twitter 2,971 Likes 959 Followers
- 4. Facebook and Twitter continued…
- 5. Search Engine Optimization Search Phrases • Ann Arbor Hotel • Ann Arbor Restaurant • Ann Arbor Vacation
- 6. Search Engine Marketing Pursue same search phrases with the addition of more specific search criteria.
- 8. Budget Strategy Small efforts with big results
- 9. Budget $1,350 for 12 months
- 10. Goals • Increase Facebook Likes and Twitter followers • Increase social media conversation • Drive up search engine location • Encourage customers to share experience, turning Weber’s Inn social media into testimonials showing families and businessmen how easy it is to enjoy Weber’s Inn
- 11. Conclusion By increasing traffic and exposure, and driving these increases toward the testimonials of past customers, we can empower our key demographics to seek out Weber’s Inn for similar experiences.