This document discusses the importance of businesses going mobile. It notes that over 80% of customers will abandon a mobile site that is not optimized for mobile use. Google also now factors mobile user experience into its search rankings. The document provides statistics on mobile user behavior, such as 95% searching locally and 90% acting within 24 hours. It recommends best practices for mobile sites like making navigation thumb-friendly, loading quickly, and including click-to-call functionality. Developing a mobile site can drive more sales and customers through features that make it easy for people to connect with a business from their phone.