No apologies consulting
- 2. A NO BS CONULSTANCY THAT FINDSYOUR BS (brand strength) We are a consultancy specializing in providing services to help brand and business owners create and build powerful, engaging and sustainable properties that are meaningful to the brand owner and its constituents. Meaningful brands are profitable brands. • We empower you in the art and science of branding, to maximize your business’s potential. • We develop strategies that reveal consumer/customer relevant truths of a business. • We create captivating brand stories that bring strategy to life. No Apologies gets to the root of what the brand’s strengths are to maximize potential. We learn who you are and who your customer is to define what you stand for and we present a plan to live your brand that positions your business for long-term growth through marketing and business strategies.
- 3. NO APOLOGIES Brand truth: Define It. Live It. Strategy Corporate Mission and Values | Brand Strategy | Portfolio Management | Research Identification | Department Processes Branding Definition | Planning | Reboot/Rebrand/Revitalize | Management | Brand Expansion | Sales tools & Presentations Ideation Lead brainstorms | Marketing messaging | Content strategy | Creative campaigns | Brand story
- 4. Where I built my expertise ALYSON GRUBARD: PRESIDENT/FOUNDER Strategic branding and marketing professional with over 20 years experience across consumer products and services industries, focusing on families and trends. Fortune 500 companies and MBA from USC shaped knowledge-base to be classically trained and creative. Success in building businesses and reigniting lines of business within larger organizations through marketing, licensing, product development and relationship management. No Apologies Consulting, led by Alyson, gets to the heart of what’s “real” and relevant for a business and forms strategies for growth. No Apologies believes in consistent communication and 360 marketing to cultivate brand awareness and consumer loyalty.
- 5. DEFINE IT. Analysis Research Opportunity No Apologies will define the brand by assessing the current business, the competitive landscape and the target customer. We will develop a recommendation for necessary pivots tto maximize strengths and optimize growth potential. In defining the brand and its value proposition, key constituents will be consulted on both a SWOT and attribute evaluation. Further analysis will be conducted to deliver a new, relevant brand promise, and brand personality.
- 6. BUILD IT. Analysis Research Opportunity Value Proposition Messaging Strategy No Apologies will define the mission statement, positioning, key selling points, trade messaging and consumer messaging. NAC will get to the heart of the brand essence, defining pillars and themes for a communication strategy, tailored to the target consumer. NAC will also define the target consumer, providing a profile to connect all content creation.
- 7. LIVE IT. Analysis Research Opportunity Value Proposition Messaging Strategy Brand Guide Marketing Plan Now is where we get to the doing of everything that’s been planned. NAC will deliver a brand guide that details a roadmap to gettt where you need to go. Components of the guide include product/service definition, selling story, and how to promote. An essential part of the brand guide are the communication guidelines. A defined visual/verbal identity will provide a cohesive look to the consumer at all touch-points. The guide will identify pillar touchpoints and communication themes. The Marketing Plan delivered is a sample calendar including how, when, where and what to communicate.
- 8. DEFINE IT. BUILD IT. LIVE IT. Analysis Research Opportunity Value Proposition Messaging Strategy Brand Guide Marketing Plan
- 9. 9 BusinessStrategy • Build brand deck • mission • positioning • target market, (may include some research identification) • Defining the brand • Competitive assessment • Financial analysis Ideation • Brainstorms • Product refinement • Pricing • Product pipeline • Packaging BusinessPlanning • Brand expansion plans • Point of difference • meaningful brand message • Selling story • brand identity translation MarketingCommunications • Marketing messaging • creative campaigns • content storylines • Identify partnerships • Plan digital presence • Advertising • Press releases • Tradeshow strategy SERVICES
- 10. CLIENTS Clients range from small businesses to creators and camps. No Apologies Consulting offers various fee structures. Contact us to learn more. Repositioned local CT bakery by leaning into competitive advantages and streamlining communication. Created marketing plan for real estate developer at business launch. Partnered with founder in re-defining core competencies and relevant business opportunities. Included new brand guide and industry introductions. Developed brand definition, selling story, and marketing collateral for trade and consumer audiences.. Interim CEO, COO and CMO role to relaunch camp after an 8-year hiatus in the marketplace.
- 11. WHAT CAN WE DO FOR YOU No Apologies Consulting will use extensive experience in brand strategy, marketing, and business development to shape (or reshape) your brand.This may include a range of services including building a brand guide, business plan development, partnerships, marketing plans. No Apologies will define your brand after a deep dive of insights, competitive landscape and trends.We will help you to live the new brand promise (which we’ll create) at all touch points – and we will identify the messaging and communication strategy. Services include brand architecture, mission cultivation, positioning statements, brand strategy, creative marketing plans, media options, content calendars, and business development ideation.We partner with designers and content creators to execute plans that you don’t wish to take in-house. Define The Business Facts Evaluating the Competition Defining the Target Demo Finding the Opportunities Positioning, Key Messaging Marketing Planning Creative and Sales Audits
- 12. 12 Contact Info Let’s discuss your needs and how NAC can help 914-768-3423 alyson@noapologiesconsulting.com Mobile: 917-842-6994
- 13. 13 APPENDIX
- 14. 14 PR: • Themed/Newsworthy Angles • Media List • Award Opportunities • Media Event • Tradeshow Strategy Advertising: • Print Ads • Banner Ads • SEM • Mobile Ads • OOH • Video Website: • Redesign • Blog • Video, audio elements • Customer Share Stories • SEO optimize • Product Descriptions • Added value conten Channel Marketing • Develop Retailer Relationships • Baby Registry Promo Program • Cross Promo on-line Offers • Assist in building Amazon Store Design: • Brand Assets • Retail Packaging/POP • Cross-Marketing Material • Copywriting • Photography Social Media: • Connect with Influencers • Get reviews and use for content • Identify and nurture advocate relationships for cross- promotion • Campaigns/themes • Determine focus outlets & personas BRAND ELEMENTS TO BE EVALUATED Brand Extensions • Licensing • Promotions Brand: • Mission statement • Positioning • Brand Promise • Messaging • Brand essence pillars • Thought starts • Consumer ttarget