No Content Tactics? Try Contact Strategy

Delivered at ConFab High Ed Conference, November 13, 2014. Raise your hand if you think this is you: You are a writer, editor, designer, developer, or social media manager who works in an office or institution that doesn’t seem to have a content strategy, or at least has not fully embraced the concepts, workflows, and processes that a content strategy requires. Sound familiar? And if so, what can you do from your little corner of the web publishing world to still make progress in creating content that advances the goals of your institution while serving the needs of your users?