Nokia Workshop

This document discusses the emerging trends in social media and how it is transforming marketing. It provides examples of how an individual named RightClick used social media like MySpace to build an online brand and music review blog. RightClick engaged fans on these platforms, driving traffic to share and discuss music. This participation established RightClick as an influencer and opened opportunities to become commercially involved in projects like Sydus.com while also launching a personal music concierge service.