Non profitsm4 presentation final
- 1. Nonprofits and Social Media LaShunda Campbell Tandameshia Hastings Madelyn Perez
- 2. #NonProfitSM4 Engagement Tweet 1: Which nonprofit do you volunteer with? What is your connection to it? Please tweet your response to our hashtag now! #NonprofitSM4
- 3. Advantages of Using Social Media It builds global awareness of cause It increases donor support It aids in advocacy intiatives which ask supporters It is economical because there are no fees Social Media keeps supporters of nonprofits in the loop and keeps them up to date on the mission of the nonprofit, according to Zach Halper, Web Assistant of @nonprofittimes #NonprofitSM4
- 4. Disadvantages of Using Social Media Increases vulnerability to defamation attacks Decreases the effectiveness of organizations communications (if online profiles are not managed and monitored) #NonprofitSM4
- 5. National Statistics For Nonprofits: Facebook Pages Nine out of 10 nonprofits report having a presence on Facebook in 2011. In the last three years Facebook usage has grown from 74% to 89%, with the largest chunk of this adoption occurring between 2009 and 2010 – a 16% jump from 2009 to 2010, and just 3% from 2010 to 2011. Courtesy of 3rd Annual Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com #NonprofitSM4
- 6. Best Practice Example #NonprofitSM4
- 7. American Cancer Society Reasons for Using Social Media Increase its public perception and revenue Developed for the purpose of connecting cancer victims, supporters and medical professionals and creating a community where they are able to interact over the Internet #NonprofitSM4
- 8. Social Media Platforms Used By ACS Facebook Youtube Blog for Hope Dr.Lens Cancer Blog Twitter SocietyConnect.org #NonprofitSM4
- 9. Groups Provide information Make new connections Create discussion about the American Cancer Society Help ACS accomplish its mission #NonprofitSM4
- 10. Cancer Action Network Incorporates elements from all of the ACS’s existing sites, creating an online environment that attracts supporters, volunteers and donors Creates connections with cancer advocates around the country by encouraging them to register on the ACS CAN Users create a personally customized “I CAN Page” Engages users by presenting a wide variety of information and activities targeted to different publics #NonprofitSM4
- 11. Internal Social Networking The American Cancer Society launched its own social network, SocietyConnect.org, in 2008 Employees Can learn more about their coworkers and can collaborate with them by reading their profiles and blogs and viewing their posted pictures Encouraged to create groups, share videos and create events as a way of communicating to create an effective team Get Connected Campaign #NonprofitSM4
- 12. Patients Using Social Media Individuals primarily shared news of a serious medical diagnosis through traditional means Face-to-face conversations, telephone calls and handwritten letters 80 percent of U.S. Internet consumers seek health information online Those who go online to find health information are usually facing either their own or a family member’s serious medical crisis #NonprofitSM4
- 13. Health-Specific Networking Sites PatientsLikeMe.com DailyStrength.org CaringBridge.org GroupLoop.org #NonprofitSM4
- 14. Platforms People Use to Disclose Illnesses #NonprofitSM4
- 15. What Healthcare Professionals Can Do Go where they are Care for the mind as well as the body Empower your support Network It’s what you say & how you say it #NonprofitSM4
- 16. Cancer Survivor Network Founded in 1996 by the American Cancer Society Online community of cancer survivors, families, and friends Members Find other members Chat with each other using the CSN private and secure internal e-mail service Access chat rooms and post to discussion boards Create their own My CSN Space #NonprofitSM4
- 17. More Birthdays Campaign Every Birthday You Celebrate Is a Victory Usher - More Birthdays' E-Card #NonprofitSM4
- 18. #NonprofitSM4 Engagement Tweet 1: If you could start a nonprofit what would it be for? Please tweet your response to our hashtag now! #NonprofitSM4
- 19. Pinterest and Nonprofits Zach Halper, Web Assistant at @nonprofittimes says: “I personally think Pinterest is going to be huge for nonprofits in the future. I’m actually working on a story about that now, and I think Pinterest has the potential to provide a great platform for nonprofits to show their mission in a visual way.” #NonprofitSM4
- 20. Search “nonprofits” on Pinterest http://mashable.com/2012/03/21/non-profits-digital-infograph This infographic from Mashable alone has been pinned 418 times #NonprofitSM4
- 21. How do Nonprofits get fundraising through social media? We asked Stephanie Dickard, Communications Mastermind who… #NonprofitSM4
- 22. Link to these sites through #SM http://www1.networkforgood.org/ http://www.helpattack.com/ #NonprofitSM4
- 23. Any Questions? #NonprofitSM4
- 24. Citations Russell Herder, How Patients Use Social Media to Disclose Medical Diagnoses Online Bette Weinstein Kaplan, Accessing helpful information and staying in touch: Social media for cancer survivors Carla Silvia, An Analysis of How the American Cancer Society Uses Social Media #NonprofitSM4