Norrep Brand Manual
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The Norrep Investments brand manual provides guidelines for consistently applying the corporate identity. It outlines the mission to be an invaluable partner to clients' financial well-being, the vision to be a leading global investment manager, and core values of integrity, performance, dedication, innovation and collaboration. The manual describes correct uses of the logo, colors, typography and provides examples of branding applications like stationery and packaging. It stresses the importance of adhering to the guidelines to ensure the brand message is effectively conveyed.
Norrep Brand Manual
- 3. INTRODUCTION The Norrep Investments brand manual is designed as an easy-to-follow guide which communicates the brand identity. The various elements of the corporate identity are illustrated, and their specific usage is described for a wide range of applications. The effectiveness and success of the corporate identity, depends entirely on a consistent application of the brand elements. The guide also contains information on the correct use of colour and typography. It is important not to deviate from these guidelines to ensure that the brand continues to convey its message effectively to its audience.
- 4. IDENTITY • Mission • Vision • Values GUIDELINES 7 8 11 12 13 APPLICATIONS Stationery Packaging DISCLAIMER The Mark Variations Improper Use Colour Typography 15 16 5 7 14 18 CONTENTS
- 5. MISSION To be an invaluable partner to our clients’ financial well-being, exceeding expectations in performance, service and quality of products. VISION To be a leading global investment manager, providing unrivalled investment solutions, delivering exceptional long-term performance and being a trusted partner to our clients. VALUES 5 • INTEGRITY • PERFORMANCE-FOCUSED • DEDICATED • INNOVATIVE • COLLABORATIVE • MISSION • VISION • VALUES IDENTITY
- 7. GUIDELINES Symbol Brandmark 7 • THE MARK • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY Clear Space To maximize the brand’s visual presence
- 8. 8 GUIDELINES Original Full ColourGradient Colour Greyscale Reversed To be used for web and gloss print material Full Colour To be used for textiles and on matte paper Greyscale To be used when print is black and white Reversed To be used when background is black • THE MARK • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY Capital Management Ltd. Regulatory Document Use
- 9. 9 GUIDELINES Energy Class Fund Logos Entrepreneurs Class Global Class Global Income Growth Class High Yield Class II Class Income Growth Class Market Neutral Income Fund Premium Growth Class Resources Short Term Income Fund Strategic Income Tactical Opportunities Class US Dividend Plus Class All Cap Quant Class • THE MARK • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY
- 10. GUIDELINES 10 • THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY Canadian Small Cap Canadian Quant Canadian Resource Nebulae Logos Norrep Short Duration FTLP Regulatory/ Document/ Corporate Use Capital Management Ltd. Short DurationFLOW-THROUGH LIMITED PARTNERSHIPS
- 11. The spacing and positioning of the logo and its key elements have been created to maintain consistency throughout the identity. It is essential that the brand mark is never altered or redrawn in any way. 11 GUIDELINES • THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY
- 12. 12 GUIDELINES • THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY Primary Highlight Charts Pantone 7687C RGB 36, 64, 142 HEX # 24408e Pantone 361C RGB 63, 174, 42 HEX # 42ad48 Pantone 1665C RGB 226, 67, 1 HEX # e04726 Pantone 641C RGB 0, 101, 161 HEX # 0c65a1 Pantone 267C RGB 97, 39, 158 HEX # 61279e Pantone 7409C RGB 245, 179, 36 HEX # f5b324 Pantone 1945C RGB 171, 11, 61 HEX # ac0b3d Examples
- 13. Primary A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()_+<>?:”;’ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()_+<>?:”;’ MONTSERRAT Regular Bold Secondary A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()_+<>?:”;’ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()_+<>?:”;’ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()_+<>?:”;’ CALIBRI Regular Bold Italic 13 GUIDELINES • THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY (To be used for all corporate communication documents and reporting)
- 14. BRAND APPLICATIONS The following pages are dedicated to the norrep investments brand in use as standard applications such as stationery, packaging and signage.
- 15. 15 APPLICATIONS • STATIONERY • PACKAGING With Compliments Suite 1100, 606 - 4th Street SW Calgary, Alberta T2P 1T1 CALGARY Barclay Centre 1100, 606 - 4th Street SW | Calgary, Alberta T2P 1T1 | Phone 403.531.2650 TORONTO TD North Tower 4330, 77 King Street West | P.O. Box 196 | Toronto, Ontario M5K 1H6 | Phone 416.640.6718 TOLL FREE EMAIL info@norrep.com WEB www.norrep.comFAX 403.508.6120 MAKING ACTIVE MANAGEMENT COUNT www.norrep.com CALGARY Barclay Centre 1100, 606 - 4th Street SW | Calgary, Alberta T2P 1T1 | Phone 403.531.2650 TORONTO TD North Tower 4330, 77 King Street West | P.O. Box 196 | Toronto, Ontario M5K 1H6 | Phone 416.640.6718 TOLL FREE 1.877.431.1407 EMAIL info@norrep.com WEB www.norrep.comFAX 403.508.6120 MAKING ACTIVE MANAGEMENT COUNT www.norrep.com
- 16. 16 APPLICATIONS Mitch Lock Marketing Manager • STATIONERY • PACKAGING • SIGNAGE
- 17. WE AIM TO BRING EFFICIENCY TO INEFFICIENT MARKETS.
- 18. 18 DISCLAIMER • REGULATORY CONTENT FOR MUTUAL FUNDS (NOC/STIF/NORREP FUND/ PREMIUM PORTFOLIOS) WITH PERFORMANCE DATA The material contained in this presentation is for information purposes only and does not constitute an advertisement or an offer to sell or a solicitation to buy any securities in any jurisdiction. Such an offer can only be made by prospectus. MUTUAL FUND SHARES AND UNITS OF THE NORREP GROUP OF FUNDS ARE OFFERED FOR SALE BY WAY OF PROSPECTUS ONLY IN THE PROVINCES OF ONTARIO, SASKATCHEWAN, ALBERTA, BRITISH COLUMBIA, MANITOBA, AND THE ATLANTIC PROVINCES. Every effort has been made to ensure that the information contained herein is accurate, complete and up-to-date. However, no guarantee, either express or implied, is made in that regard and the opinions and information contained herein may change without notice. The contents of this presentation are for informational purposes only and are not intended to provide financial, legal, accounting or tax advice and should not be relied upon in that regard. Commissions, trailing commissions, management fees and expenses all may be associated with mutual fund investments. Please read the prospectus before investing. The indicated rates of return are the historical annual compounded total returns including changes in share or unit value and reinvestment of all dividends or distributions and do not take into account sales, redemption, distribution or optional charges or income taxes payable by any securityholder that would have reduced returns. Mutual funds are not guaranteed, their values change frequently and past performance may not be repeated. The rate of return is used only to illustrate the effects of the compound growth rate and is not intended to reflect the future values or returns in any Fund. IMPORTANT NOTE
- 19. OUR MISSION IS TO BE AN INVALUABLE PARTNER TO OUR CLIENTS’ FINANCIAL WELL-BEING, EXCEEDING EXPECTATIONS IN PERFORMANCE, SERVICE AND QUALITY OF PRODUCTS.
- 20. MARKETING Mitch Lock mitch.lock@norrep.com 403.537.5710 DESIGN Alexandra Soranescu alexandra.soranescu@gmail.com 403.539.9579 Should you have any questions regarding the brand, please contact: