The document discusses the evolution and benefits of using PostgreSQL's hstore and jsonb data types for semi-structured data storage, particularly in relation to Friendfeed's back-end system. It outlines the development history of hstore, its features, and how it allows for flexible data models, while also contrasting it with jsonb's hierarchical structure and indexing capabilities. The text highlights practical applications, indexing strategies, and performance considerations for managing large-scale data with PostgreSQL.