Nudge design
- 1. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman Reducing Fire Alarm Evacuations
- 2. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman Identified Problem -Fire alarms activated for no cause -Student and Faculty work time lost
- 3. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman Observations Improper microwave usage: Sets Fire alarm off most often
- 4. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman Observations Entire building must evacuate the building when alarms go off.
- 5. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman Observations Everyone must wait for the building to be cleared.
- 6. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman Desired Behavioral Outcome -Greatly reduced number of no cause alarms.
- 7. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman Design Tip Redirect focus to the positives of watching the popcorn so people will not focus on the negatives.
- 8. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman Present Benefit Signs above public microwaves and on personal micro-fridges highlighting negative outcomes (Burnt popcorn)
- 9. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman Naming & Logo Design Process Avoid in Spanish: Evite Annoying in Cebuano: Aliwaros Evacuation in Azerbaijani: Azad
- 10. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman Naming & Logo Design Process Evite + Aliwaros = Evwait - Has the word “wait” in it, asking the student to wait and watch the microwave
- 11. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman Naming & Logo Design Process
- 12. Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman Storyboard