This document discusses criticisms of "slacktivism" and argues that online activism can strengthen offline activism. It notes that the internet allows for loose, globally connected groups to take action outside of traditional organizers. While online sharing may start individually, people can come together around shared interests or dissatisfaction. The social web allows for relationship and network building beyond just anger or selling products. Online participation does not necessarily substitute for real-world action but may positively impact offline mobilization.