O365Engage17 - How to use google analytics with power bi

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How to Use Google Analytics with
Power BI to Get Usage Statistics
from an Intranet
Knut Relbe-Moe,
Product Evangelist & Partner Manager, Valo Intranet

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Office Server & Services MVP
Nintex vTE (Virtual Technical Evangelist)
SharePoint evangelist, mentor, speaker
Migration Expert
Educator for Glasspaper
Microsoft Certified Trainer
Product Evangelist & Partner Manager Valo
Intranet Box
Knut Relbe-Moe
knut@valointranet.com
https://linkedin.com/in/shareptkarm@shareptkarm

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How to Use Google Analytics with Power BI to Get Usage Statistics from an Intranet | Knut Relbe-Moe | June 20, 2017 - 13:55 - 14:15
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#O365ENGAGE17
Goal with today’s session
• Why do we want to measure
• Learn how to set up Google Analytics inside SharePoint
• Learn how to use Power BI Content Pack for Google Analytics
• TIPS and Tricks/Lessons learned

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Why Measure
• Intranet is often a source for frustration
• We want to know if people read our information
• Pages are viewed on different devices and browser
• You can’t improve your Intranet if you don’t know what is
working
• Surveys are often not replied.

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Free dashboard for Google Analytics from
Bananatag

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How to Use Google Analytics with Power BI to Get Usage Statistics from an Intranet | Knut Relbe-Moe | June 22nd
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Power BI - Google Analytics Integration

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Power BI + Google Analytics = Custom
reporting for your web data
• Get deeper answers to data questions
• By amplifying your web data in Power BI, you can uncover
hidden relationships or patterns that point to completely new
opportunities. Ask different questions of your data to discover
innovative marketing ideas and ways to attract new customers.

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• Explore your data in new ways
• Correlate your GA data with external data trends that are
influencing the marketplace. You can connect marketing data to
data from other parts of the company, or import data from
external sources and evaluate your web performance against
industry trends.

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• Expand your business insights
• Tracking site visitor behavior is only the beginning of measuring
business and brand performance. Put Power BI to work on your
Google Analytics data to help take business insights to a higher
level.

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Get Google Analytics

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Add Google JS to SharePoint – Plain 365
• Tool created from
Adrian Fiechter
• Can be added to
SharePoint without
changing the
masterpage.

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Google Analytics content pack for Power BI

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Take this to next level

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The steps here depends on
your Intranet deployment

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Add Custom Dimensions to Google Analytics
https://allcloud.com/blog/optimizing-google-analytics-for-
sharepoint-and-office-365/

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Add Custom Dimensions to Google Analytics
• To add these dimensions, first log into your account.
• Browse to the property specific to your SharePoint or Office 365
environment. If you don’t have a property already, create one.
• Once that’s in place, click “Admin”.
• Under the “Property” menu, click “Custom Definitions”, then
select “Custom Dimensions”.
• Click ”New Custom Dimension”, then add each of the twelve
dimensions below.

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Update SharePoint to Populate Dimensions
var clientContext = new SP.ClientContext();
var site = clientContext.get_site();
var rootWeb = site.get_rootWeb();
var web = clientContext.get_web();
var user = web.get_currentUser();
clientContext.load(site);
clientContext.load(rootWeb);
clientContext.load(web);
clientContext.load(user);
var listId = _spPageContextInfo.pageListId;
var itemId = _spPageContextInfo.pageItemId;
var list = null;
var item = null;
if (listId != null){
list = web.get_lists().getById(listId);
clientContext.load(list, 'Title', 'DefaultViewUrl');
if (itemId != null){
item = list.getItemById(itemId);
clientContext.load(item, 'Id', 'DisplayName');
}
}

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Update SharePoint to Populate Dimensions
ga('send', 'pageview', {
'dimension1': rootWeb.get_title(),
'dimension2': site.get_url(),
'dimension3': web.get_title(),
'dimension4': web.get_url(),
'dimension5': listId,
'dimension6': (list ? list.get_title() : ''),
'dimension7': (list ? list.get_defaultViewUrl() : ''),
'dimension8': itemId,
'dimension9': (item ? item.get_displayName() : ''),
'dimension10': (item ? (list.get_defaultViewUrl() + '?ID=' + item.get_id()) : ''),
'dimension11': user.get_title(),
'dimension12': userNameParts[userNameParts.length - 1]
});

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Lessons learned

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Secure Environments
• If the client is in a secure network where Internet access is
blocked, or if the browser/OS blocks GA tracking code, you
won't see the visit in Google Analytics.

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Document Tracking
• The only way Google Analytics is able to "see" the document is
via a JavaScript tag. Documents that are accessed directly, like
via a bookmark or a history link, won't appear in Google
Analytics reports.

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Visitor Details
• Google Analytics reports don't show you individual visitor
details, like a complete list of logins by date and time and
pages/documents accessed for a specific user. You also won't
see IP addresses, usernames, or direct file downloads.

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Data Security
• Does your company policy accept that data is sent to Google?
• Because: Google Analytics stores data in datacenters all over
the world. When data is stored outside your network, it's no
longer secure.

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That brings us to other options…

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Other Options
• Azure + Application insights
• Reports from Office 365
• Webtrends
• Delve
• Cardiolog Analytics
• Smart Analytics (BA Insights)
• Tryane SharePoint Analytics

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Questions? | Thank You
Knut Relbe-Moe
knut@valointranet.com
We’d like to know what you think!
Please fill out the evaluation form you
received at the registration desk for this
session
Session recordings and materials:
Materials will be available on
Office365Engage.com soon

O365Engage17 - How to use google analytics with power bi

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