Oa tdeck online
- 1. ONLINE ADVICE TOOL Advisor Software, Inc. July 2014
- 2. The situation • Ascent of “robo- advisors” • Wealthfront: $1B AuM in 2.5 years • Accepts small accounts • Appeals to ‘next generation’ investors “Trust me, I’m an algorithm” Problem: a client is left to fend for herself
- 3. Opportunity for traditional advisors • Marry technology with human advisor • Don’t sell the farm for new clients • Add value for current clients • Big picture change: • Accept smaller accounts • Find new clients
- 4. Today’s competitive landscape Bay Area focus (tech workers) Marketing/User Acquisition AuM: $1B+ Strong user education National focus AuM: $500M+ Access to advisor - at a cost Strong education content AuM: $600M+
- 5. ASI’s solution: the advice equation OAT = your brand + your skill + our technology • Reach new clients • Prepare for the next generation • Strengthen your existing relationships • Gather additional assets • Give better advice • Lead Generation • Tools for Gen Y • Track client goals • Custom portfolios • Asset Allocation • Enhances your value
- 6. In action: Branded login page
- 7. Step 2: Collect basic client info
- 8. Step 3: Establish a goal
- 9. Step 4: assess risk & asset allocation
- 10. Step 5: proposed portfolio analytics
- 11. Step 6: open an account
- 12. Step 7: client returns to your site
- 13. Step 7B: client tracks goals upon return
- 14. ASI’s online advice value propositions 1. Capture information for new or current clients with intuitive online presence 2. Service current clients with helpful tools (e.g. goal- tracking, account alerts) that may enhance your value 3. Compete with “robos” by intermediating a human advisor when questions arise 4. Stay relevant and top-of-mind for America’s next generation of retail investors
- 15. Thank you for your time! • If you have any questions about our Online Advice Tool, please contact Chris Draper at 925-444- 1310 or email cdraper@advisorsoftware.com