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ObjectWeb
       Middleware the Open Source Way


François LETELLIER – INRIA/ObjectWeb
francois.letellier@objectweb.org
Blog: os3g.blogspot.com
                © ObjectWeb 2006
www.objectweb.org
Agenda
► Trends in open source


► Open source meeting the business world


► Modularity and business models


► ObjectWeb: a Collective Strategy


► More value for users and members
www.objectweb.org                          F.Letellier – 2
Trends in Open Source




www.objectweb.org
Open Source as of                             2002
  ►   Top 3 motivations to participate in OS project
          The code for this project is intellectually stimulating to write
          My activity on this project improves my programming skill
          I believe source code should be open


  ►   33% « believers », 25% « fun seekers », 21% « skill
      enhancers »
      21% « professionals »

  ►   65% do not participate at work, or participation not known by
      supervisor

  ►     At this time 33,000 projects on SourceForge. 4 years later, about
        110,000Source: The Boston Consulting Group Hacker Survey, Jan 31, 2002
www.objectweb.org                                                             F.Letellier – 4
By     2010…
       ► Open source will compete with closed source in
            every infrastructure market

       ► 75% of mainstream IT shops will have a formal open
            source acquisition policy in place

       ► Mainstream IT shops will consider open source for
            80% of their infrastructure software needs

       ► Mainstream IT shops will consider open source for
            25% of their business software needs

                    Source: Mark Driver, Gartner Research VP, The Gartner Application
www.objectweb.org   Development Summit, Sept 2005                                       F.Letellier – 5
a Turning Point
                           2005:               for Open Source
            ► VC « Gold Rush »
                     $400m invested in US startups in 2005 (eg: Funambol)
            ► OSS Reaches Profitability
                     Eg: Red Hat revenue +73%, stock +110% in 2005
            ► OSS Hits the Legals
                     OSS Risk Management software (eg BlackDuck)
            ► OSS/Open Standards in EC Calls
            ► China
                     will have more developers than the US
                     After Linux, turns to open source middleware

www.objectweb.org                                                        F.Letellier – 6
Open Source Meeting the
                    Business World




www.objectweb.org
Developers of OSS

   ►   Volunteers, best effort,      ►   Paid developers, scholars,
       work on their spare time          work n hrs/day
   ►   Motivated by self-            ►   Motivated by their paycheck,
       fulfillment, intellectual         their job description
       curiosity
   ►   Bright kids who like          ►   Software is part of a bigger
       technology for the sake of        business case and only one
       it, OS work is play to them       aspect of life
   ►   Digital natives, speed of     ►   Corporate procedures; NDAs,
       light communication               legal overhead
   ►   Boost their resume,           ►   OSS fosters globalization
       employability
www.objectweb.org                                                    F.Letellier – 8
Open Source Projects

►   A healthy project is developed by a   ►   Code base originates from one
    crowd of committers from various          organization; companies like to retain
    backgrounds                               control over projects
►   Adoption is a grass-root, word-of-    ►   $10 k/mnth PR budget, need for
    mouth phenomenon                          reference users
►   Fuzzy roadmap, wishlist               ►   Project plan, deliverables
►   Right to fork is key to innovation    ►   Upward compatibility, durability,
                                              stability are key
►   Strong, charismatic leaders           ►   Appointed project managers
►   Most adopted projects establish de    ►   Projects implement de jure standard,
    facto standards                           incompatibilities are a pain


www.objectweb.org                                                              F.Letellier – 9
Users of Open Source
 ► Techno aware, techno       ► Corporate IT departments
     addicts
 ► Rebels with a cause        ► May hate libertarians

 ► May fix a bug themselves   ► Need a throat to squeeze

 ► Are well aware that no     ► Need 99.9% uptime and 24/7
     software is bug free       support
 ► Gut loyalty                ► ROI, value for the buck

 ► Speak English              ► Need a localized version

 ► Long hair, T-shirt         ► Suit and tie

www.objectweb.org                                         F.Letellier – 1 0
Open Source Organizations
►   Grass roots, self organized                ►   « Who’s in charge »?
►   Meritocracy                                ►   Commit-o-cracy
►   IPR is annoyance, naive                    ►   IPR is opportunity for profitable business
    « raymondism »                                 models
►   License proliferation is evil              ►   Licenses suited to int’l differences
►   « Natural selection » of best projects     ►   Principles, rules, architectural vision
►   Hierachy is flattened, bypassed or         ►   Official delegations, governmental
    ignored                                        incentive, top-down decisions
►   Nonprofit, almost Charity                  ►   NPOs are used as smoke screens
►   Project ownership, control and rights in   ►   Companies need to retain control over the
    individuals hands                              projects
►   « The community »: brings down             ►   The customer/supplier paradigm dies hard
    barriers between code producers and
    consumers
www.objectweb.org                                                                         F.L etell ier – 11
Modularity and Business
                            Models




www.objectweb.org
Benefits of OS Software
                    from the User Standpoint




www.objectweb.org                          F.Letellier – 1 3
Cohabitation of Open and Closed
                            Parts in the Information System


       Acrobat Reader          PDF                                                             C
                                                                                               A C OU      NT SR     ECEI VBL E


                                                                                                    A C C OU N T N O .
                                                                                                                          A         L E D GE R




                                                                                                        S HE E T N O .




                                                                                                                                                                               3rd Party Services
                               DA T E   N
                                        I V O I C E N UMBE R   D
                                                               / E S CRP
                                                                      I    TI N
                                                                            O                      CH AG E S
                                                                                                      R                  CRE DI S
                                                                                                                              T         BA L A NC
                                                                                                                                                E


                                                                    BA L A NC     E F OR WA   RD




                            Custom Reports
       Apple iBooks
                                                                                                                                                                24/7 Support            SOAP
                    eXo / SpagoBI
                    Business Logic                                                                                                                                                       ESB

                       JOnAS                                                                                                                                        SQL
                                                                                                                                                                           Oracle
                                                                                                                  Embedded Linux                                          RDBM/S
      MySQL
                      Win NT                                                                                                                                        Ethernet      GNU/Linux
                                                                                                                                                    Cisco routers
Commodity           PC compatibles                                                                                                                                             IBM Mainframe
Proprietary
www.objectweb.org                                                                                                                                                                             F.Letellier – 1 4
Open Source
                             and Close Source
                                           Close source
                    either   or




                                                          and




       Close source          Open Source
                                           Open Source




     IDEOLOGY REALITY
www.objectweb.org                                               F.Letellier – 1 5
The Fine Line Between
                        Commodity and Proprietary


        Service                 Service                Service                 Service

     Applications          Applications              Applications            Applications

      Middleware            Middleware                Middleware             Middleware

 Operating System        Operating System          Operating System

       Hardware             Hardware
      Electronic
     Components



    Key Enabling Technologies             Open Standards              Free Competition
www.objectweb.org                                                                        F.Letellier – 1 6
Understanding Why and How
                                         Users Integrate Open Source




                                                                                More direct business opportunities
                        ► Reusing open source anonymous users
Stronger involvement




                            Cost containment, agility
                            Using de facto standard
                        ► Double sourcing Dassault Aviation
                            Negotiation power, lock-in avoidance
                                  Unlimited scalability / hybrid platforms
                        ► Opening in-house developments FT
                            Contribute open source code so to
                             “outsource” maintenance and evolution
                            Percolation: outsource all that is not a
                             competitive advantage
                        ► Shared R+D INRIA
                            Flexible platform for collaborative engineering
                            Promote technology and standards
             www.objectweb.org                                                 F.Letellier – 1 7
Business Models
                    From the OW Ecosystem
    ► Support and services tied to open source   Red Hat
    ► Aggregating and enhancing   XCalia
    ► Commercialize with dual licenses eXo Platform
    ► Bait and hook Iona
    ► Selling added value complements SourceBeat
    ► Subsystems level lock-in Librados
    ► Services and consulting Atos Origin, eteration



    ►< Here: Insert your own >
www.objectweb.org                                          F.Letellier – 1 8
Innovation &Technology
                        Transfer from Academia



►Share R&D Efforts
          Gather real world needs
          Faster technology transfer
                                                                    ActiveXML
          Complement of activity in standardization bodies              Carol
►Place of Research in the Business Ecosystem                          C-JDBC
                                                                           CLIF
        Trust and professionalism
                                                                      JORAM
        Virtuous cycle                                                Fractal
         between fundamental research and industrial applications       Rubis
        Global outreach                                            ProActive
www.objectweb.org                                                                  …
                                                                       F.Letellier – 1 9
Gov’t Public Policies

                                                       Economical
             Ethical Motivations                       Motivations


Brazil
China
India                                   Code         Public Invitations to Tender
Germany                                 Base            Laws & Regulations
France
USA
Spain
Japan
                                   « Open Source »
Korea                    Exemplarity
UK                       Prescription              Externalities of
Russia                                         Free/Libre/Open-Source
EU
etc…                                                   Software
www.objectweb.org                                                         F.Letellier – 2 0
ObjectWeb: a Collective
                           Strategy




www.objectweb.org
“Modularization” of
                             economic activity
           As population and economy grow, and
           communication and transport cost drop,
           functions that were previously better
           performed in a hierarchical setting are spun
           out into discrete firms

           Under such conditions, we might speculate
           that appopriability institutions will emerge with
           increasing frequency to mediate these
           atomizing forces.

                 Source: « From Medieval Guilds to Open Source Software: Informal Norms,
                 Appropriability Institutions, and Innovation, » Pr. Robert P. Merges, UC
www.objectweb.org
                 Berkeley, UC Davis, Nov 13, 2004                                         F.Letellier – 2 2
ObjectWeb: Collaboration and
                         Collective Innovation

►   International
      Incepted 2002 by BULL, France
       Telecom and INRIA
      Endorsed by 60 organisations
       worldwide (Public & Private, EU, US,
       Asia)
      A community of 1800+ individual
       members from 80 countries
                                              ►   Open and Neutral
►   Mission                                         Non-profit Consortium
    to develop middleware open                      Hosted by INRIA (cf. W3C)
    source code and to foster a                     Open to all organizations /
    vibrant community and                            individuals
    business ecosystem


www.objectweb.org                                                              F.Letellier – 2 3
Companies don’t Collaborate
                    like Individuals

► They act as a buffer between users and the code base:
    there lies business opportunities

► Time frame and decision processes


► Need of governance and business case


► Granularity tends to be at the project level



www.objectweb.org                                         F.Letellier – 2 4
Some OW Java Projects




                                                                       (business intelligence)




                                                                                                                                   Bonita, Shark
                    Funambol                                       eXo P.




                                                                                                 eXo Platform


                                                                                                                                                   (workflow, orchestr.)
                                                                                                                                                    XWiki




                                                                                                                (portal & CMS)
                                         (mobile sync.)


                                                             SpagoBI




                                                                                                                                                                                      (wiki, blogs)
                                Sync4j




                                                                                                                                                                              XWiki
 Eclipse                          Engineering                                                            Bull                                                                                                     Eclipse
  Web TP                                                                                                                                                                                                          SOA TP




                                                                                                         Iona                                                                                         EBM WS
                         Bull
                               JOnAS                                                                                             Celtix/Petals
                           (J2EE appserv)                                                                                         (ESB, JBI)
                         INRIA                                                                                                                                                                 INRIA
    EMIC                                                                                         Bull US
                               ProActive                                                                                   JOTM Tél.
                                                                                                                               France                                                                    C-JDBC
             Tribe                (Grid) P6
                                    Univ                                     JAC                                       (transactions)
                                                                                                                                      Speedo                                                           (RDBMS clust.)
                  Together
        (group comm.)                                                         Scalagent
                                                                           (AOP)                                                                                                        Orbeon
                                                                                                                                                                           (JDO persist.)
INRIA/FT                                                                                                                                                                                                    OPS
                         Octopus                           FT                                             JORAM XQuare
       Fractal             (ETL)
                                                                ASM                                      (JMS, MOM) XQuare                                                                              (XML pipelines)
  (component mod)                                         (codebyte man.)                                                                                (XML rewriting)
www.objectweb.org                                                                                                                                                                                                         F.Letellier – 2 5
More Value For Users and
                      Members




www.objectweb.org
More Visibility
►       Members expectations:
                   SME members count on ObjectWeb to gain traction
                   Large companies count on ObjectWeb to foster technology adoption
                   All members expect ObjectWeb to be more visible


►       The paradox: all members expect OW to be more visible, but very
        few of them communicate about ObjectWeb

►       Challenges:
                   Getting more visible without being seen as a software vendor
                   Raising awareness in a multi-country, multi-cultural environment


www.objectweb.org                                                                      F.Letellier – 2 7
Better Packaged Software
► Users expectations:
           Structured code base with clear roadmap
           Integrated platforms with tooling
           Single point of contact for advice and services
           Clear licensing policy


► Members expectations:
           Customer marketing material (reference users, benchmarks,
            qualification, compliance certification, …)

► Challenge:
           Shaping the bazaar without competing with our own members
www.objectweb.org                                                   F.Letellier – 2 8
Business Opportunities

►   Members expectations:
           Proven, actionable, repeatable business models
           Assistance in pre sales effort
           Local business opportunities


►   The paradox: members tend to keep ObjectWeb out of the loop once
    a business deal is in sight

►   Challenges:
           Developing ecosystems without losing focus on technology and without
            killing the open source golden goose
           Conflicts of interest between competing members

www.objectweb.org                                                             F.Letellier – 2 9
The Future of European and
                        Asian Information Societies?
OrientWare
  Chinese Program 863 in Middleware
  BeiHang University, Institute of Software, Chinese
   Academy of Sciences, Nanjing University, National
   University of Defense Technology, Peking University
  MoU with ObjectWeb for collaboration



                                 NESSI
                                    European Technology Platform
                                    Services in a knowledge-based economy
                                    7-20 years, 2.5 Billion € (>R$ 6 Billion)
                                    ObjectWeb 1 of the 13 co-founders

www.objectweb.org                                                                F.Letellier – 3 0
ObjectWeb Initiatives

An “initiative” is a collaborative program undertaken
by some ObjectWeb members to promote a set of
technologies and bring them to the mainstream
►market driven as opposed to technology driven
►fosters the development of a business ecosystem


►ESB Initiative
►RFID Initiative
►ONESSI

www.objectweb.org                                  F.Letellier – 3 1
To be continued…
                         Stay tuned!




www.objectweb.org
ObjectWeb’s Future…
                                  Projects




                                  Legal entity
                                  Governance
                    Initiatives                  Local Chapters




                                  Members


www.objectweb.org
                                             To be continued… F.Letellier – 3 3
A Parting Word…


The crucial battle is not between individual firms but
             between networks of firms.

            Innovations and operations have become a
                        collective activity.


The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy,
Innovation and Sustainability, M. Iansiti & R. Levien, Harvard Business School Press, 2004

www.objectweb.org                                                                            F.Letellier – 3 4
Thank you for your attention



                     Questions

                                 ?              Le middleware
                                                  est partout ?
                    François LETELLIER – INRIA/ObjectWeb
                        francois.letellier@objectweb.org
 © ObjectWeb 2006
                          Blog: os3g.blogspot.com
www.objectweb.org                                           F.Letellier – 3 5

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ObjectWeb explained: succeeding with open source middleware

  • 1. ObjectWeb Middleware the Open Source Way François LETELLIER – INRIA/ObjectWeb francois.letellier@objectweb.org Blog: os3g.blogspot.com © ObjectWeb 2006 www.objectweb.org
  • 2. Agenda ► Trends in open source ► Open source meeting the business world ► Modularity and business models ► ObjectWeb: a Collective Strategy ► More value for users and members www.objectweb.org F.Letellier – 2
  • 3. Trends in Open Source www.objectweb.org
  • 4. Open Source as of 2002 ► Top 3 motivations to participate in OS project  The code for this project is intellectually stimulating to write  My activity on this project improves my programming skill  I believe source code should be open ► 33% « believers », 25% « fun seekers », 21% « skill enhancers » 21% « professionals » ► 65% do not participate at work, or participation not known by supervisor ► At this time 33,000 projects on SourceForge. 4 years later, about 110,000Source: The Boston Consulting Group Hacker Survey, Jan 31, 2002 www.objectweb.org F.Letellier – 4
  • 5. By 2010… ► Open source will compete with closed source in every infrastructure market ► 75% of mainstream IT shops will have a formal open source acquisition policy in place ► Mainstream IT shops will consider open source for 80% of their infrastructure software needs ► Mainstream IT shops will consider open source for 25% of their business software needs Source: Mark Driver, Gartner Research VP, The Gartner Application www.objectweb.org Development Summit, Sept 2005 F.Letellier – 5
  • 6. a Turning Point 2005: for Open Source ► VC « Gold Rush »  $400m invested in US startups in 2005 (eg: Funambol) ► OSS Reaches Profitability  Eg: Red Hat revenue +73%, stock +110% in 2005 ► OSS Hits the Legals  OSS Risk Management software (eg BlackDuck) ► OSS/Open Standards in EC Calls ► China  will have more developers than the US  After Linux, turns to open source middleware www.objectweb.org F.Letellier – 6
  • 7. Open Source Meeting the Business World www.objectweb.org
  • 8. Developers of OSS ► Volunteers, best effort, ► Paid developers, scholars, work on their spare time work n hrs/day ► Motivated by self- ► Motivated by their paycheck, fulfillment, intellectual their job description curiosity ► Bright kids who like ► Software is part of a bigger technology for the sake of business case and only one it, OS work is play to them aspect of life ► Digital natives, speed of ► Corporate procedures; NDAs, light communication legal overhead ► Boost their resume, ► OSS fosters globalization employability www.objectweb.org F.Letellier – 8
  • 9. Open Source Projects ► A healthy project is developed by a ► Code base originates from one crowd of committers from various organization; companies like to retain backgrounds control over projects ► Adoption is a grass-root, word-of- ► $10 k/mnth PR budget, need for mouth phenomenon reference users ► Fuzzy roadmap, wishlist ► Project plan, deliverables ► Right to fork is key to innovation ► Upward compatibility, durability, stability are key ► Strong, charismatic leaders ► Appointed project managers ► Most adopted projects establish de ► Projects implement de jure standard, facto standards incompatibilities are a pain www.objectweb.org F.Letellier – 9
  • 10. Users of Open Source ► Techno aware, techno ► Corporate IT departments addicts ► Rebels with a cause ► May hate libertarians ► May fix a bug themselves ► Need a throat to squeeze ► Are well aware that no ► Need 99.9% uptime and 24/7 software is bug free support ► Gut loyalty ► ROI, value for the buck ► Speak English ► Need a localized version ► Long hair, T-shirt ► Suit and tie www.objectweb.org F.Letellier – 1 0
  • 11. Open Source Organizations ► Grass roots, self organized ► « Who’s in charge »? ► Meritocracy ► Commit-o-cracy ► IPR is annoyance, naive ► IPR is opportunity for profitable business « raymondism » models ► License proliferation is evil ► Licenses suited to int’l differences ► « Natural selection » of best projects ► Principles, rules, architectural vision ► Hierachy is flattened, bypassed or ► Official delegations, governmental ignored incentive, top-down decisions ► Nonprofit, almost Charity ► NPOs are used as smoke screens ► Project ownership, control and rights in ► Companies need to retain control over the individuals hands projects ► « The community »: brings down ► The customer/supplier paradigm dies hard barriers between code producers and consumers www.objectweb.org F.L etell ier – 11
  • 12. Modularity and Business Models www.objectweb.org
  • 13. Benefits of OS Software from the User Standpoint www.objectweb.org F.Letellier – 1 3
  • 14. Cohabitation of Open and Closed Parts in the Information System Acrobat Reader PDF C A C OU NT SR ECEI VBL E A C C OU N T N O . A L E D GE R S HE E T N O . 3rd Party Services DA T E N I V O I C E N UMBE R D / E S CRP I TI N O CH AG E S R CRE DI S T BA L A NC E BA L A NC E F OR WA RD Custom Reports Apple iBooks 24/7 Support SOAP eXo / SpagoBI Business Logic ESB JOnAS SQL Oracle Embedded Linux RDBM/S MySQL Win NT Ethernet GNU/Linux Cisco routers Commodity PC compatibles IBM Mainframe Proprietary www.objectweb.org F.Letellier – 1 4
  • 15. Open Source and Close Source Close source either or and Close source Open Source Open Source IDEOLOGY REALITY www.objectweb.org F.Letellier – 1 5
  • 16. The Fine Line Between Commodity and Proprietary Service Service Service Service Applications Applications Applications Applications Middleware Middleware Middleware Middleware Operating System Operating System Operating System Hardware Hardware Electronic Components Key Enabling Technologies Open Standards Free Competition www.objectweb.org F.Letellier – 1 6
  • 17. Understanding Why and How Users Integrate Open Source More direct business opportunities ► Reusing open source anonymous users Stronger involvement  Cost containment, agility  Using de facto standard ► Double sourcing Dassault Aviation  Negotiation power, lock-in avoidance  Unlimited scalability / hybrid platforms ► Opening in-house developments FT  Contribute open source code so to “outsource” maintenance and evolution  Percolation: outsource all that is not a competitive advantage ► Shared R+D INRIA  Flexible platform for collaborative engineering  Promote technology and standards www.objectweb.org F.Letellier – 1 7
  • 18. Business Models From the OW Ecosystem ► Support and services tied to open source Red Hat ► Aggregating and enhancing XCalia ► Commercialize with dual licenses eXo Platform ► Bait and hook Iona ► Selling added value complements SourceBeat ► Subsystems level lock-in Librados ► Services and consulting Atos Origin, eteration ►< Here: Insert your own > www.objectweb.org F.Letellier – 1 8
  • 19. Innovation &Technology Transfer from Academia ►Share R&D Efforts  Gather real world needs  Faster technology transfer ActiveXML  Complement of activity in standardization bodies Carol ►Place of Research in the Business Ecosystem C-JDBC CLIF  Trust and professionalism JORAM  Virtuous cycle Fractal between fundamental research and industrial applications Rubis  Global outreach ProActive www.objectweb.org … F.Letellier – 1 9
  • 20. Gov’t Public Policies Economical Ethical Motivations Motivations Brazil China India Code Public Invitations to Tender Germany Base Laws & Regulations France USA Spain Japan « Open Source » Korea Exemplarity UK Prescription Externalities of Russia Free/Libre/Open-Source EU etc… Software www.objectweb.org F.Letellier – 2 0
  • 21. ObjectWeb: a Collective Strategy www.objectweb.org
  • 22. “Modularization” of economic activity As population and economy grow, and communication and transport cost drop, functions that were previously better performed in a hierarchical setting are spun out into discrete firms Under such conditions, we might speculate that appopriability institutions will emerge with increasing frequency to mediate these atomizing forces. Source: « From Medieval Guilds to Open Source Software: Informal Norms, Appropriability Institutions, and Innovation, » Pr. Robert P. Merges, UC www.objectweb.org Berkeley, UC Davis, Nov 13, 2004 F.Letellier – 2 2
  • 23. ObjectWeb: Collaboration and Collective Innovation ► International  Incepted 2002 by BULL, France Telecom and INRIA  Endorsed by 60 organisations worldwide (Public & Private, EU, US, Asia)  A community of 1800+ individual members from 80 countries ► Open and Neutral ► Mission  Non-profit Consortium to develop middleware open  Hosted by INRIA (cf. W3C) source code and to foster a  Open to all organizations / vibrant community and individuals business ecosystem www.objectweb.org F.Letellier – 2 3
  • 24. Companies don’t Collaborate like Individuals ► They act as a buffer between users and the code base: there lies business opportunities ► Time frame and decision processes ► Need of governance and business case ► Granularity tends to be at the project level www.objectweb.org F.Letellier – 2 4
  • 25. Some OW Java Projects (business intelligence) Bonita, Shark Funambol eXo P. eXo Platform (workflow, orchestr.) XWiki (portal & CMS) (mobile sync.) SpagoBI (wiki, blogs) Sync4j XWiki Eclipse Engineering Bull Eclipse Web TP SOA TP Iona EBM WS Bull JOnAS Celtix/Petals (J2EE appserv) (ESB, JBI) INRIA INRIA EMIC Bull US ProActive JOTM Tél. France C-JDBC Tribe (Grid) P6 Univ JAC (transactions) Speedo (RDBMS clust.) Together (group comm.) Scalagent (AOP) Orbeon (JDO persist.) INRIA/FT OPS Octopus FT JORAM XQuare Fractal (ETL) ASM (JMS, MOM) XQuare (XML pipelines) (component mod) (codebyte man.) (XML rewriting) www.objectweb.org F.Letellier – 2 5
  • 26. More Value For Users and Members www.objectweb.org
  • 27. More Visibility ► Members expectations:  SME members count on ObjectWeb to gain traction  Large companies count on ObjectWeb to foster technology adoption  All members expect ObjectWeb to be more visible ► The paradox: all members expect OW to be more visible, but very few of them communicate about ObjectWeb ► Challenges:  Getting more visible without being seen as a software vendor  Raising awareness in a multi-country, multi-cultural environment www.objectweb.org F.Letellier – 2 7
  • 28. Better Packaged Software ► Users expectations:  Structured code base with clear roadmap  Integrated platforms with tooling  Single point of contact for advice and services  Clear licensing policy ► Members expectations:  Customer marketing material (reference users, benchmarks, qualification, compliance certification, …) ► Challenge:  Shaping the bazaar without competing with our own members www.objectweb.org F.Letellier – 2 8
  • 29. Business Opportunities ► Members expectations:  Proven, actionable, repeatable business models  Assistance in pre sales effort  Local business opportunities ► The paradox: members tend to keep ObjectWeb out of the loop once a business deal is in sight ► Challenges:  Developing ecosystems without losing focus on technology and without killing the open source golden goose  Conflicts of interest between competing members www.objectweb.org F.Letellier – 2 9
  • 30. The Future of European and Asian Information Societies? OrientWare  Chinese Program 863 in Middleware  BeiHang University, Institute of Software, Chinese Academy of Sciences, Nanjing University, National University of Defense Technology, Peking University  MoU with ObjectWeb for collaboration NESSI  European Technology Platform  Services in a knowledge-based economy  7-20 years, 2.5 Billion € (>R$ 6 Billion)  ObjectWeb 1 of the 13 co-founders www.objectweb.org F.Letellier – 3 0
  • 31. ObjectWeb Initiatives An “initiative” is a collaborative program undertaken by some ObjectWeb members to promote a set of technologies and bring them to the mainstream ►market driven as opposed to technology driven ►fosters the development of a business ecosystem ►ESB Initiative ►RFID Initiative ►ONESSI www.objectweb.org F.Letellier – 3 1
  • 32. To be continued… Stay tuned! www.objectweb.org
  • 33. ObjectWeb’s Future… Projects Legal entity Governance Initiatives Local Chapters Members www.objectweb.org To be continued… F.Letellier – 3 3
  • 34. A Parting Word… The crucial battle is not between individual firms but between networks of firms. Innovations and operations have become a collective activity. The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation and Sustainability, M. Iansiti & R. Levien, Harvard Business School Press, 2004 www.objectweb.org F.Letellier – 3 4
  • 35. Thank you for your attention Questions ? Le middleware est partout ? François LETELLIER – INRIA/ObjectWeb francois.letellier@objectweb.org © ObjectWeb 2006 Blog: os3g.blogspot.com www.objectweb.org F.Letellier – 3 5