Observation Lab Assignment
- 1. Crash Course In Creativity Assignment 2 Stanford University – Dr. Tina Seelig By: S. Bamrungpong
- 2. Observation Lab Information Store Name Mimi's Café Eggs & Things TJ Maxx (Photo details) (Bon Appétit Sign) (Rooster wallpaper, coffee cup, (Photos above racks and (Photo details continued) and jam container) emergency door, sign) Before entering the store Does the store draw you in? If so, how? Yes. Color/Smell Not particularly Yes. Sale signs Is the door open or closed? Closed Closed Closed How does this make you feel? Indifferent Indifferent Indifferent How big is the sign lettering and in wht font? Large. Script font Small, Script font Large, Block Font What does it tell you about the store? Inviting Simple Industrial Environment What is the color sceeme of the store? How does this affect you? Bright/Cheerful. Felt good. Greens/Burgundy/Brown - Felt cozy White/Ivory/Yellow - Cheerful What type of floor does the store have? How does this effect the environment? Carpet/Tile combo. Reduces noise in carpet area. Carpet - noise reducing Tile - noisy How high is the ceiling/ How does this feel? Short ceilings. Felt about right for the place. Short ceiling. about right. Low ceiling, about right. How brightly lit is the store? How does this affect you? Medium lit. Made it seem cozy. Medium lit, again, cozy feel. Brightly lit, industrial feel. How loud is the environment? Low noise Loud Low noise What is causing the noise? People talking, walking around. People, tables being cleaned People, carts, shelf stockers Is there music playing? If so, how does it fit the environment? No music playing No music playing No music playing Is the store warm or cold? Warm, about right Cool Warm Is the store crowded with merchandise or is it sparse? (not applicable) (not applicable) Lots of merchandise Does the store have a distinctive smell? Bread and pastry smells Many types of food smells combined Stale air smell Where is the cash register located? To a far corner, away from guests. In the front of the place. In front of the store.
- 3. Mimi’s Café - Signage
- 4. Eggs n’ Things - Wallpaper
- 5. Eggs n’ Things – Cup says established 1974
- 6. Eggs n’ Things - Carpet
- 7. Eggs n’ Things – Jam – Company established 1897
- 8. TJ Maxx – Photos above racks
- 9. TJ Maxx – Emergency Exit
- 10. TJ Maxx – Signage above toys
- 11. Observation Lab Information Store Name Target Petco Staples (Photo details) (Recycling center, New type of (Ferret Sign, Fresh Pet Food, (UPS Sign, Typewriters, (Photo details continued) Pepsi, Almond Champaign, Whiskey) and Bird Anatomy Sign) Typewriter ribbons) Before entering the store Does the store draw you in? If so, how? Yes. Bright red and signage. Yes. Photos of pets in windows. Not particularly Is the door open or closed? Closed Closed Closed How does this make you feel? Indifferent Indifferent Indifferent How big is the sign lettering and in wht font? Large, Block font Large, Block font Large, Block font What does it tell you about the store? Industrial Industrial Industrial Environment What is the color sceeme of the store? How does this affect you? Red and white. Cheerful. Red and blue. Cheerful. Mainly white What type of floor does the store have? How does this effect the environment? Tile - noisy Tile - noisy Tile - noisy How high is the ceiling/ How does this feel? High ceiling, about right High ceiling, about right Low ceiling, about right How brightly lit is the store? How does this affect you? Brightly lit, industrial feel Brightly lit, industrial feel Brightly lit, industrial feel How loud is the environment? Loud Low noise Low noise What is causing the noise? People, carts, registers People, carts, shelf stockers People, copers, registers Is there music playing? If so, how does it fit the environment? Music - barely audible No music No music Is the store warm or cold? Cool Cool Cool Is the store crowded with merchandise or is it sparse? Lots of merchandise Lots of merchandise Lots of merchandise Does the store have a distinctive smell? Stale air smell Pet food smell/Stale air smell Stale air smell Where is the cash register located? In front of the store. In front of the store In front of the store
- 12. Target – Recycling center
- 13. Target – New Pepsi – Dragonfruit flavored Cola
- 14. Target – Almond Champaign
- 15. Target – Whiskey (didn’t know they could sell liquor)
- 16. Petco – Ferret sign (although you cannot own one in California, U.S.A.)
- 17. Petco – fresh pet food stand (refrigerated)
- 18. Petco – Signage with bird anatomy
- 19. Staples – UPS shipping in the store
- 20. Staples – Typewriters! What a surprise. I didn’t know they still sold them in stores.
- 21. Staples – Typewriter ribbons!