Obsesion Question 3
- 1. Question 3 What have you learned from the audience feedback?
- 2. There are three main points in our process where we gained feedback from our potential audience. These were: • From our storyboard • From our rough cut • From our final production.
- 3. We decided to show some of our classmates our storyboard so we could gain feedback from them on how our initial ideas are going. The main feedback we gained from this was positive with no suggestions on how to improve, the second group we asked but decided not to film suggested: • Change the time in the trailer where she finds out about her stalking, possibly mid way through, so the trailer builds with tension. • Also the panning shot at the end could be changed to just a quick close up of her being taken, so the trailer ends with the audience questioning what happens. Storyboard feedback
- 4. Storyboard feedback to rough cut Original Changed From our feedback, we changed the order of the shots so that she finds out half way through the trailer. When the main character finds out she’s being stalked
- 5. Storyboard feedback to rough cut Original Changed We also changed the panning idea to a still shot and then a close up to keep up the tension. The ending shots
- 6. It was important to listen to what our class mates answered in our interview, as they are a part of our target audience, the main ideas that the picked out for us to improve on were: 1. The music 2. The length 3. The ending Rough Cut feedback
- 8. Rough cut feedback to final cut Original Changed The music We decided, with the help of other classmates, that the music should be slow so the characters look like the are a couple and the film could be a romance, this would then make the change from romance to thriller more dramatic. In the beginning of the rough cut there was no music, only the tense track that started about 20 seconds in, this made the copy feel unfinished and unprofessional. Adding the music made the whole trailer feel more finished and linked all of the shots together better.
- 9. Rough cut feedback to final cut Original Changed We decided to delete the clip of the conversation where it zooms into her reply. We did this as the conversation clip seemed to drag out, and we decided that it wasn’t needed in order to understand the storyline. The Length of conversation
- 10. Rough cut feedback to final cut Original Changed In the original the clip, we had a mid shot of the main character standing then a quick close up of her being grabbed, whereas in the new one it’s a slowed down extreme clos up of half of the character’s face. The change means that the ending is more tense to keep in with the thriller genre. The ending
- 11. Using Survey monkey we asked members form our target audience to fill in a questionnaire regarding our trailer, magazine cover and poster. Final Feedback.
- 12. Here are the bar charts displaying their answers: All three questions were answered as ‘no’ Final feedback Overall the final feedback we got was positive
- 13. Original We showed this magazine cover to our target audience and the feedback gained was: • They liked the red hair • They thought the pictures was typical of our genre • The cover doesn’t fit with many other covers from this magazine Changed Magazine cover When we showed our new version they all agreed that the picture looks a lot more typical of a SOFILM cover and so liked the changes we made.
- 14. Original Changed We created a rough poster to show our initial ideas, we knew we wouldn’t use this for our final piece but we thought that it would be good to see what others think. They gave us feedback which we were thinking- too dark, the highlights are too contrasting and the title is too dark because it should stand out. We used this feedback to help us create our final piece. Poster
- 15. In the end all the feedback we used constructively, we knew we wanted to make our campaign as strong as possible and connected to our target audience. The feedback from our target audience has contributed to help us create our three pieces. How the feedback has helped.