![• Work with an online publication to create an “Ultimate Workplace Faux Pas” Quiz/Poll, where
readers can decide on what they believe is the worst thing to do at work. Tie in the film using
stills and the title treatment!
• “Candy Cane Lanes” adult night at local bowling alley! Ask about the possibility of a discount
for parties wearing ugly sweaters or OFFICE CHRISTMAS PARTY themed drink specials.
• Throw an “Epic Christmas” party at a fraternity/sorority
• Arrange for an OFFICE CHRISTMAS PARTY themed night with college improv troupe
• Approach a comedy club about a “Jewish Christmas” night
• Pitch a piece on “What Not to Do at Work” to a college publication, tying in OCP
• Frame a talent competition as “Impress the Clients” (judges) – winners receive OCP prize packs!
• Social media/radio promotion for which offices submit their “Office Christmas Lists”. Winners
with the funniest/most creative lists get the items on their list and even screening passes!
• Radio call-ins to share “the most outrageous thing [they] have done to impress a client.” The best
story (can be voted on via the partner’s website or just by the host) wins a prize pack!
BAR/CLUB/PUB CRAWL EVENTS
MANDATORY: See below for more specific information on college outreach, however all Paramount
Interns MUST plan on setting up OFFICE CHRISTMAS PARTY bar/club nights/parties/pub
crawls/scavenger hunts/tail gates/BBqs, etc. Secure tags in party invite mailings and ads from clubs/bars,
etc. Utilize looped trailers, screening passes, national partners, etc. to offer as prizing. Encourage bars to
have drink specials a la OFFICE CHRISTMAS PARTY, themed happy hours, beer pong tournaments,
etc.
COLLEGE PROMOTIONS
Reaching out to the college demo is key for this film! Be mindful of winter break and take full advantage
of Christmas festivities leading up to the release. Separate college directives, including mandatory action
items and due dates, to follow.
As mentioned above, all Paramount interns should plan on hosting college bar parties or pub crawls, and
make sure we are included in the newspaper issues timed to release! All college partners (print, online,
radio, TV) should work on your promotional screenings, and grass roots item/screening pass distribution
should be targeted to dorms, bars, clubs, coffee shops, bookstores, University Centers, athletic
departments, student governments, etc. Trailers should be provided to all locations (where applicable),
and encourage locations on campus to loop it on their screens starting in mid-November.
Sorority/Fraternity outreach is essential! Work with Greek organizations to host their own OFFICE
CHRISTMAS PARTY events and parties on and off-campus.
It is very important that the film becomes recognized by college students as similar to WORKAHOLICS
(TV); STEP BROTHERS; I LOVE YOU, MAN; WEDDING CRASHERS; etc. The cast can be a selling
point for the film, but ultimately it must be promoted based on its outrageousness and humor!
ONLINE PROMOTIONS/BLOGGING
We should lock in an online promotional element with all of our promotional partners who work on the
film – especially print & radio! Since our demo is very Internet savvy, it is essential that this is included
by way of devoted web pages, email blasts, blogging, banners, etc.
Be sure to have your interns promote the film by inviting their friends to your early screenings! Viral
marketing is key!](https://image.slidesharecdn.com/b1d4946d-6667-4e87-a13d-5b8f12a0ba07-160810212114/85/OCP-Field-Directives-7-320.jpg)
OCP Field Directives
- 1. OFFICE CHRISTMAS PARTY FIELD AGENCY DIRECTIVES Opening Date: December 9, 2016 (Wide) Rating: TBD Running Time: TBD Target Demo: Primary: Males & Females, 18-49 (Heavy College & Young Professionals, 21- 35) Synopsis: In “Office Christmas Party,” a comedy from Guymon Casady and Will Speck (directors of “Blades of Glory” and “The Switch”), branch manager Josh (Jason Bateman, “Horrible Bosses, TV’s “Arrested Development”) finds himself in a tight spot when his CEO sister threatens to shut down his branch. In order to land a big client and save the day, Josh throws an epic Christmas party at the office, but the party gets way out of hand… Overview: OFFICE CHRISTMAS PARTY is a wildly risqué comedy tying together the two relatable themes of workplace antics and Christmas craziness. Be creative with the marketing for this film; highlight not only the well-loved talent but also the awkward, outrageous, bizarre, and hilarious characters/plot elements it has to offer! It’s important that we distinguish this film from the subgenre of “out-of-control party movies” by emphasizing the smart and fresh entertainment created by the good-looking, funny cast. We are trying to engage a college and post-college professional audience, so we should push the relatability of the characters and storyline. Overall, have FUN with this film! Features and stunts can be as goofy as the characters in OFFICE CHRISTMAS PARTY. We challenge you to create an exciting and fun promotional campaign in your markets rounded out with great publicity coverage! PUBLICITY • 2016 Preview Inclusion: Photos, captions and synopsis sent out to appropriate publications (weeklies, etc.) meet preview deadlines. • Publicity Materials: Press Kit & EPK, looped trailers/reels for bar/club promos. Red-band trailer for radio deejays & Alt. weekly press sent mid-October. • Generic Interview – We can conduct open-end interviews with talent at the junket out of New York City & providing to regional outlets for additional coverage. • Radio Deejays/Audio Bytes/Red Band Materials/Radio Liners: It will be crucial to get your on- air jocks excited for OFFICE CHRISTMAS PARTY. See below for a specific bullet on promotional ideas, & make sure they are receiving all of our materials & promotional items for the film. Jason Bateman, Jennifer Anniston, Jillian Bell, & Kate McKinnon can record radio liners to be serviced to top market male targeted radio stations. ROCK, ALT., CHR, etc. Red
- 2. Band materials & Audio Bytes of key lines/sayings from the film also to be pulled & provided to all radio stations for creative use (promotions, publicity, etc.). • College Conference Calls: College conference calls with all available talent can be set. Details to follow. • Print Phoners: All available cast can participate in print phoners off the junket weekend & leading into release. Heavy emphasis on Alternative Weeklies & College Publications. • Radio Phoners: All available cast can participate 3 weeks leading into opening on ROCK, ALT., CHR, & COLLEGE/Demo targeting formats. MTV Radio & other radio touring companies to be included in talent blocks. The Tonight Show with Jimmy Fallon & Carpool Karaoke with James Corden can also participate in special publicity books, private screenings & cast appearances/promotions. Funny quotes can be pulled from the film & serviced for us on-air. • TV Satellites: Details to follow. • Press Junket: 11/21-11/25, NYC. Heavy emphasis on top market TV, with select print/online/sports & Hispanic press to be included. Possible talent: o Jason Bateman & Jennifer Aniston (paired) o Abbey Lee & Olivia Munn (paired) o Kate McKinnon o Jillian Bell & T.J. Miller (paired) o Directors Josh Gordon & Will Speck (paired) o Producer Guymon Casady (print only). All press (with the exception of radio deejays) to see the film prior to the junket in their home markets. All attendees must guarantee multiple airings in the weeks leading up to opening. • PA Tour: 11/21-11/25, pending markets & talent included the below. All markets to include a stunt/public appearance, screening Q&A, morning show live hits, radio, etc. Outlying markets with phoner/radio interest to be incorporated into these schedules stops. Pitching national broadcast outlet to potentially cover Jason, Jennifer, & Olivia (video diaries), Access, ET, etc. Markets to be firmed up by mid-November. • Premiere: TBD • SXSW: 12/2, Opening Night Special Presentation Film & 12/3 Panel Discussion out of Austin. Talent Participating can include: All available cast and Directors Josh Gordon & Will Speck • Reviews – Reviews to run opening day (12/9), weeklies to run week of opening. • Pitches: Below are some alternative pitch ideas to augment the traditional celebrity/film profile pieces for additional coverage: o TV Sections/Writers: With Jason and Jennifer’s TV connections, pitch your TV writers as well for all phoner, interview ops. Jason Bateman will star in creator Bill Dubuque’s new dark drama “Ozark”, currently in production & set to premier on Netflix o Pop-culture/Off-Entertainment pieces: This movie has two very broad, relatable themes – Christmas & the workplace – that can be utilized together or separately to craft pieces with a comedic edge. Here are some ideas to get you started: Pitch pop-culture writers and columnists on the concept of “the modern office” – the intrigue and comedy in 2016 office trends like “hoteling” (employees reserving a desk when they need one rather than having their own), “superdesks”, and “office dogs”. Approach your local writers to visit a workplace with a “modern office culture” as a fun and potentially silly op/ed piece. “What Not to Do at Work” – This can be an advice-type column coupled with short real-life experiences to make it fun and interesting! Pitch to lifestyle magazines and/or college publications! “My Boss is a Nutcracker”/ “My Nutcracker Boss” - This can be a “man-on-the- street” type piece where people are asked about the worst boss they’ve ever had,
- 3. or about a time when their boss did something ridiculous. This could also be pitched as a comedic op/ed or blog post. o Winter Break/Christmas Travel Stories: Where would you love to go for Winter Break this year to get away from the office? Does your boss need a vacation? Where would you send them and why? o OFFICE CHRISTMAS PARTY Character Quiz: To which OFC character do you relate the most? Set up a simple quiz asking about the reader’s likes, dislikes, strengths, and weaknesses. No need to be overly serious – questions can be anything from “What’s your desk like?” to “Choose your perfect night.” Are you most like Mary (Kate McKinnon), the rule-following party planner with a wild side? Or maybe Carol (Jennifer Aniston), the ‘all business’ CEO? TALENT HOMETOWNS Please see below and pitch the local publications if applicable (daily, weekly, college) for pieces based on trailer and notes only. • Olivia Munn: Oklahoma City, Oklahoma (Attended University of Oklahoma) • Abbey Lee (note spelling please): Melbourne, Australia (Attended Academy of Mary Immaculate) • Jennifer Aniston: Sherman Oaks, California • Jason Bateman: Rye, New York • Kate McKinnon: Sea Cliff, New York (Attended Columbia University) • T.J. Miller: Denver, Colorado (Attended George Washington University) • Jamie Chung: San Francisco, California (Attended University of California, Riverside) • Jillian Bell: Las Vegas, Nevada • Matt Walsh: Chicago, Illinois (Attended Northern Illinois University) • Courtney B. Vance: Detroit, Michigan (Attended Harvard University and Yale School of Drama) • Karan Soni: United States; New Delhi, India • Randall Park: Los Angeles, California (Attended UCLA) • Rob Corddry (note spelling please): Weymouth, Massachusetts (Attended UMass Amherst) • Vanessa Bayer: Orange, Ohio (Attended University of Pennsylvania) • Sam Richardson: Detroit, Michigan (Attended Wayne State University) SCREENINGS IMPORTANT – All screenings should be filled with the appropriate demos and hit core WOM groups. As previously discussed, the overall goal is to hit males and females 18-49, which a heavy emphasis on post-college professionals and college. It is very important to find a balance between male and female audiences at screenings! If this film is Rated R, be mindful of outreach! Always ask about the appropriateness of a particular organization, club, retailer, etc. WOM Screening: Work with your interns to fill the screenings! In addition to having them assist with WOM outreach and setting college promotions, have them invite their friends and utilize their social MANDATORY: Local Stunts – Morning show drops to TV and radio outlets on Friday December 9th are a must! Be creative and have fun – this movie is all about going over the top. There will definitely be more leeway with morning drive radio so push the envelope there. See below for promotional/stunt ideas.
- 4. networking memberships to target the appropriate people. Because this movie is star-studded and the target demographic is post-college young professionals and college students, we are looking to attract happy hour visitors, fraternities, investment banker types, etc. Our goal is to invite local "talkers" in each market to attend early screenings. Social media integration will be key in getting the word out for OFFICE CHRISTMAS PARTY! Promo/Stunt Screenings: All of your screenings should be stunted! Be creative and make sure each is different. Your screenings should have a festive, party-like atmosphere with DJs spinning before screenings and possibly even Christmas décor! Host after parties at bars, bowling alleys, or other “young” event venues. Have bowling matches or play drinking games like beer pong and flip cup to win the title of “Boss”. Submit budgetary needs for approval. Hispanic Screenings: Arenas Group to oversee 10 designated screenings week of opening in the following markets: LA, NY, San Francisco, Chicago, Dallas, Houston, Miami, San Diego, Phoenix, & San Antonio. Specific instructions will be sent out. College Screenings: While college screenings could definitely be held for this film, it is still essential to include this demo in your WOM screenings, and as promotional partners leading into release. Pay attention to spring break dates, last issues, etc., to ensure your college partners are working on films that fit their timing. Contact your manager with any questions or concerns. Jason Bateman and Kate McKinnon could possibly host a screening for NYU when in NYC (as they are both from NY). Equinox Screening: TBD PA Tour Screenings: Stay tuned for specific market instruction and dates. Screenings should be stunted out and feature a post-screening Q&A with talent, and filled with tour press and the target demographic. Press: Press may begin seeing the film the last week of November for potential phoner opps (junket & tour markets), but only upon approval from your manager. PA Tour markets should get any press who need to see the film prior to interviews into their WOMs. Radio Deejays who are being pitched to “host” screenings may be included early as well, as mentioned above. The “all press/media” screening should still be the Tuesday prior to opening. Rows for press should be saved in the center of the theaters, but every other row MUST be filled with “real” people/WOM. Junket Press: All TV & Print Junket press will need to see the film in their HOME MARKETS, prior to leaving for NYC. Invite lists to come mid-November, but to be safe please get your “regulars” in ASAP. We will be looking for quotes on this as well, so keep that in mind when compiling reactions after the screenings. We can also have a special screening on the junket weekend for Radio Deejays & promotional winners only. Screening Reports: We will be paying close attention to the details on your screening reports therefore please be sure to include ratio of males/females, ethnic breakdown, etc. and as many reactions as possible! For early screenings, please remember to email your manager once your screening starts with the fill, and at the conclusion with reactions. Screening Materials: TBD - we will likely use GOFOBO for this screening program, with ticket shells available for ROE promotions. Promo Partners Note: Set screenings with appropriate Radio (ROCK, ALT, URBAN, CHR, COLLEGE), TV (cable & network), Print (alt. weeklies & college), Online, event and retail partners that really target the demos we are after! Preliminary Radio Buy Information to follow.
- 5. Stunt out these screenings and approach your top radio deejays to act as “hosts”. You can even tie in radio promotions having to do with “the office” or Christmas (e.g. encourage listeners to attend with a coworker)! RADIO DJS This is an extremely important part of the campaign as we need these deejays talking about our movie and getting involved in any way they can! You will also have plenty of screening options for them, so do your best to get them to commit to attending (in advance if you are pitching them to host a screening closer to opening), even in the evenings. We need them to be incorporating the film into their shows not only promotionally but also organically by talking about their personal experiences with out-of-control bosses and parties that got too crazy to handle! • Liners, Red Band Materials & Audio Bytes: The cast will record radio lines for your stations during the PA tour. Additional details to follow. ROCK, ALT., CHR, etc. Audio bytes & Red Band materials of key lines/sayings from the film also to be serviced to all radio stations for creative use (promotions, publicity, etc.). • Junket: Top market radio deejays should be invited to participate in the junket in New York City. A special screening and party can be held, and 1:1 interviews with participating talent. The DJs and their winners can be given the opportunity to meet and interview the cast. • Screenings: Radio DJs to be invited to screenings in November and approached to serve as a host to a promotional screening, or attend the junket. Target promo partners and ALL APPLICABLE FORMATS (Alt, Rock, Hot AC, CHR, Urban, Hispanic, Sports, Talk etc) including syndicated radio. • On-Air Flyaway ideas: o “My Boss Needs a Vacation” flyaway – Call-in with the best reason why their boss needs a vacation (determined by online voters or hosts) wins a trip for themselves and also their boss to a warm vacation destination! o Epic Christmas Mixtape promotion – Encourage entrants to send in “epic” Christmas playlists of 5-7 songs, the winner with the best mixtape to have their entry played on the air! They (and a friend) will also attend the premier of OFFICE CHRISTMAS PARTY with the radio station’s host! o Christmas in NYC – Winners can win a trip to enjoy the timeless traditions of Christmas and New Year’s in the Big Apple! Ice skating in Central Park, seeing the Rockettes at Radio City Music Hall, watching the tree lighting at Rockefeller Center, and more! LOCAL PROMOTIONS This is another film that lends itself to fun and exciting promotions. Be creative with promotions and work towards eventizing screenings to really get people excited to see the film and talking about it. The star-studded cast can’t be the only selling point of OFFICE CHRISTMAS PARTY; we really want to highlight the film’s outrageous comic antics and overall fun! • Print Promotions: Major Dailies (Sports & Travel sections promos), Weeklies, alternatives, college, etc. • Radio: It’s all about radio! Multiple radio partners; Male and female! Appropriate formats reaching 18-49 year olds: ROCK, Alt., URBAN, CHR, HOT AC, NEWS/TALK, SPORTS, CLASSIC ROCK partners to work on week of opening and prior screenings. Clusters and syndicated radio are great for these screenings to maximize values, as long as they are appropriate in reaching the primary demo we are after. • Television: Network and Cable promotions are great for this. Spike TV, MTV, Comedy Central, etc. would be great partners! Details to follow regarding additional TV promotion through media.
- 6. • Online: All partner sites, college, Facebook, Twitter, etc. • College: All partners – Print, Radio, TV & Online should be working on this film! College newspaper buy list enclosed for assistance in leveraging promotions. Please alert your manager if you are having any issues. • Hispanic Partners: If not a designated screening market that The Arenas Group is handling, appropriate Hispanic partners should be incorporated into your existing screenings and promotions. • MANDATORY: Run-of-Engagement Promotions: ROE Promotions should be put in place for opening weekend/2nd week support. Work with your stations to create more fun opportunities for the film (take a look at the additional ideas listed below!). There are also going to be many great events happening in celebration of Christmas/winter holidays that you should take full advantage of. All markets included in the promotional market list will receive passes. Multiple promotions per market are encouraged. Additional ideas include: • MANDATORY: Throw an Ugly Sweater Party at a bar, event venue, or fraternity/sorority in your markets! Encourage attendees to sport ugly Christmas sweaters, and take it a step further by judging a competition for “Ugliest Sweater”. Winners will be chosen based on creativity and comedic success (you can even set up a runway for contestants to model their looks) and will receive a grand prize of screening passes and/or items provided by promotional partners. • Epic Christmas Instagram Contest – Have entrants post a picture of themselves getting in the Christmas spirit (e.g. putting up a tree, wearing a Santa hat in a cool place, or attending a themed party with friends). Encourage them to use #EpicChristmas as well as #OfficeChristmasParty! Photos with the most likes will win Office Christmas Party prize packs. • Create your own “Elf Yourself” Office Challenge! Approach college, fraternities, and radio partners to host a challenge for best “Elf Yourself” clip (http://www.elfyourself.com) featuring members of an office. The best entry via Facebook or other decided platform will receive screening passes for their whole office! • Radio promotion in which offices call in and collectively sing a Christmas carol to win screening passes. Radio deejays can choose winners based on criteria like creativity and absurdity. • Guitar Hero competitions, Beer Pong/Flip Cup tournaments, etc. Encourage players to compete against their coworkers (or team up with a coworker to compete with others) to win the title of “Boss” at a local bar and win screening passes. Approach local radio partners to promote and feature video links on their websites! • Awkward Office Photo Contest – Encourage entrants to post a funny photo from the office on Instagram or Twitter with #AwkwardOffice and #OfficeChristmasParty. Tie-in a local radio partner website for public voting on a winner! • Throw an “Adult Rager” at an event venue in your markets, working with appropriate partners to make the night unforgettable! • Partner with local ice rinks to host an “Office Night Out”. Perhaps create special OFFICE CHRISTMAS PARTY discounts for parties of 8 or more who can show student/professional ID. Participants can receive promo items and screening passes! • Christmas day promotions, bar crawls, parades, etc. • Radio call-ins to share their craziest office party stories. “The office party got out of control because… Becky from payroll danced on a table and….” The best story wins a prize pack! • “Boss’s Night Out”s or Happy Hours at local bars complete with drink specials, etc. • College intramural sports/office basketball tournament – Teams sign up to play basketball for a day. Winners to receive screening passes, promo items, and gift cards from participating bars.
- 7. • Work with an online publication to create an “Ultimate Workplace Faux Pas” Quiz/Poll, where readers can decide on what they believe is the worst thing to do at work. Tie in the film using stills and the title treatment! • “Candy Cane Lanes” adult night at local bowling alley! Ask about the possibility of a discount for parties wearing ugly sweaters or OFFICE CHRISTMAS PARTY themed drink specials. • Throw an “Epic Christmas” party at a fraternity/sorority • Arrange for an OFFICE CHRISTMAS PARTY themed night with college improv troupe • Approach a comedy club about a “Jewish Christmas” night • Pitch a piece on “What Not to Do at Work” to a college publication, tying in OCP • Frame a talent competition as “Impress the Clients” (judges) – winners receive OCP prize packs! • Social media/radio promotion for which offices submit their “Office Christmas Lists”. Winners with the funniest/most creative lists get the items on their list and even screening passes! • Radio call-ins to share “the most outrageous thing [they] have done to impress a client.” The best story (can be voted on via the partner’s website or just by the host) wins a prize pack! BAR/CLUB/PUB CRAWL EVENTS MANDATORY: See below for more specific information on college outreach, however all Paramount Interns MUST plan on setting up OFFICE CHRISTMAS PARTY bar/club nights/parties/pub crawls/scavenger hunts/tail gates/BBqs, etc. Secure tags in party invite mailings and ads from clubs/bars, etc. Utilize looped trailers, screening passes, national partners, etc. to offer as prizing. Encourage bars to have drink specials a la OFFICE CHRISTMAS PARTY, themed happy hours, beer pong tournaments, etc. COLLEGE PROMOTIONS Reaching out to the college demo is key for this film! Be mindful of winter break and take full advantage of Christmas festivities leading up to the release. Separate college directives, including mandatory action items and due dates, to follow. As mentioned above, all Paramount interns should plan on hosting college bar parties or pub crawls, and make sure we are included in the newspaper issues timed to release! All college partners (print, online, radio, TV) should work on your promotional screenings, and grass roots item/screening pass distribution should be targeted to dorms, bars, clubs, coffee shops, bookstores, University Centers, athletic departments, student governments, etc. Trailers should be provided to all locations (where applicable), and encourage locations on campus to loop it on their screens starting in mid-November. Sorority/Fraternity outreach is essential! Work with Greek organizations to host their own OFFICE CHRISTMAS PARTY events and parties on and off-campus. It is very important that the film becomes recognized by college students as similar to WORKAHOLICS (TV); STEP BROTHERS; I LOVE YOU, MAN; WEDDING CRASHERS; etc. The cast can be a selling point for the film, but ultimately it must be promoted based on its outrageousness and humor! ONLINE PROMOTIONS/BLOGGING We should lock in an online promotional element with all of our promotional partners who work on the film – especially print & radio! Since our demo is very Internet savvy, it is essential that this is included by way of devoted web pages, email blasts, blogging, banners, etc. Be sure to have your interns promote the film by inviting their friends to your early screenings! Viral marketing is key!
- 8. For blogging outreach, utilize your interns and make sure they highlight just how fun OFFICE CHRISTMAS PARTY is to watch. If OCP is to develop the reputation of must-see comedy (like BRIDESMAIDS), we must underscore the goofiness of the cast and outrageousness of the film itself! STREET TEAMS. Field Agencies must put an aggressive street team plan in place to be sure we are out there at appropriate venues and events throughout opening. Your interns should research appropriate venues, big events (such as concerts, sporting events, bar parties, WINTER BREAK!, etc.) in all of your markets and make sure we cover each of them. Utilize your promotional items! SOUNDTRACK TBD NATIONAL PROMOTIONS National Partners: Possible national partners, as well as their possible support, are listed below. • Heineken Exclusivity: Beer Support: Trailer to be featured on Heineken.com/usa website & potential integration into Media and Field programming Items for field: Bar parties including free tabs, free Heineken, etc. Note: Bars are fine to work with, just make sure if you do any sort of drink specials, no other beer is included. Heineken tie-ins at bar parties are encouraged! • Office Depot/Office Max Exclusivity: Elf Yourself (www.elfyourself.com); Office supplies Support: Potential image integration into website, featured OFC themed options Items for field: Gift cards, shopping trips for contest winners • Party City Exclusivity: Party supplies Support: Trailer to be featured on Partycity.com/website & potential image integration into Media and Field programming Items for field: Gift cards, parties with free décor, themed/movie-related items Possible National Magazines: • People Magazine • Rolling Stone • Life & Style (Pitch: “the modern office”) • US Weekly (Pitch: “the modern office”) • In Touch • 944 Magazine • Playboy (Online) • Details • Cosmopolitan ADDITIONAL PARTNERS On a local level, you should aggressively distribute items at appropriate events and venues – especially those directed at the young professional/college crowd, retail and to appropriate WOM
- 9. groups/organizations. Concentrate efforts on working with local retailers to secure prizing (i.e. gift certificates) as well as help with ticket distribution. Ideas include: o Bars, Clubs, Pubs o Colleges – Campuses, bars, dorms, student centers, events, etc. o Fraternities & Sororities o Travel Agencies/Companies – for those Winter Break destinations o Record Stores/Music Stores o Bookstores o Comedy Clubs o Gyms o Restaurants – esp. near college campuses o Malls o Concert Venues and appropriate venue events o Female WOM targets – salons, tanning salons, department stores, etc. o Gaming shops o Sporting Goods Stores o Electronics stores o Video Stores o Sporting Events/Arenas/Facilities o Coffee Shops o Internet Cafes o Liquor Stores o Retail Outlets (College Focused) –Urban Outfitters, Surf Shops, Pac Sun, etc. o Paintball/Laser Tag Arenas o Bowling Alleys/Billiard Halls o Tailgates – Basketball, Soccer (Champions League), etc. ITEMS • Ugly Christmas Sweaters • “What Party?” Hide the Hangover Sunglasses • Christmas Tree Ornaments • Beer Pong Cups • Beer Pong Balls • Mini Staplers • Whoopee Cushions • Santa Hats • Coasters WEBSITE • http://www.officechristmasparty.com
- 10. groups/organizations. Concentrate efforts on working with local retailers to secure prizing (i.e. gift certificates) as well as help with ticket distribution. Ideas include: o Bars, Clubs, Pubs o Colleges – Campuses, bars, dorms, student centers, events, etc. o Fraternities & Sororities o Travel Agencies/Companies – for those Winter Break destinations o Record Stores/Music Stores o Bookstores o Comedy Clubs o Gyms o Restaurants – esp. near college campuses o Malls o Concert Venues and appropriate venue events o Female WOM targets – salons, tanning salons, department stores, etc. o Gaming shops o Sporting Goods Stores o Electronics stores o Video Stores o Sporting Events/Arenas/Facilities o Coffee Shops o Internet Cafes o Liquor Stores o Retail Outlets (College Focused) –Urban Outfitters, Surf Shops, Pac Sun, etc. o Paintball/Laser Tag Arenas o Bowling Alleys/Billiard Halls o Tailgates – Basketball, Soccer (Champions League), etc. ITEMS • Ugly Christmas Sweaters • “What Party?” Hide the Hangover Sunglasses • Christmas Tree Ornaments • Beer Pong Cups • Beer Pong Balls • Mini Staplers • Whoopee Cushions • Santa Hats • Coasters WEBSITE • http://www.officechristmasparty.com