Gabriel Goh's submission for the Octalysis certificate analyzes his experience as a part-time game master at Number Eight Board Game Cafe, using it as a case study to explore ways to enhance customer engagement and sales. He identifies key player types among customers, such as 'serious mom' and 'caring dad', and outlines desired actions to encourage their return and participation. The submission also includes proposed initiatives like monthly tournaments, a membership program, and social media engagement strategies to improve customer experience and loyalty.
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