PR BY NUMBERS
Cohn & Wolfe: October by the Numbers
(it’s not everything…just some highlights)
ANALYST RELATIONS
28 analysts
from 9 firms
were prebriefed on
MP devices

35 analysts
from 11 firms
were prebriefed on SD
devices

19 analysts
from 11 firms
attended
Nokia World

Analysts met
with 12
executives
MARCOMMS

INTERNATIONAL MOBILE PHOTOGRAPHY DAY

Social
44,997,239 total
impressions
7,947 total social
media posts
Over 6,000 images
submitted

Coverage to date:
45,007,328
Total Media
Impressions, ad
equivalency of
$450,073
Conversations
Post: 8,255 views
255 comments
1,579 shares
10,089
impressions
MARCOMMS
RAPID RESPONSE

We sent Casey Neistat a Lumia 1020 in response to Apple
repurposing and editing his iPhone launch video without
permission…

6,333 Likes
201
Comments
61,859 Views
5,850 Likes
609
Comments

458 Retweets
182 Favorites
HERE

Major speaker
opportunity secured at
SXSW Interactive

Articles on Mitsubishi
partnership news

High-level briefings
NOKIA WORLD
…JUST THE PRE-BRIEFS…

14 prebriefings
hosted in the
US

5 prebriefings
hosted in the
UK

13 media and
analyst
houses prebriefed on
mobile
phones news

30 media and
analysts prebriefed on
smart
devices news

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October Numbers highlights

  • 1. PR BY NUMBERS Cohn & Wolfe: October by the Numbers (it’s not everything…just some highlights)
  • 2. ANALYST RELATIONS 28 analysts from 9 firms were prebriefed on MP devices 35 analysts from 11 firms were prebriefed on SD devices 19 analysts from 11 firms attended Nokia World Analysts met with 12 executives
  • 3. MARCOMMS INTERNATIONAL MOBILE PHOTOGRAPHY DAY Social 44,997,239 total impressions 7,947 total social media posts Over 6,000 images submitted Coverage to date: 45,007,328 Total Media Impressions, ad equivalency of $450,073 Conversations Post: 8,255 views 255 comments 1,579 shares 10,089 impressions
  • 4. MARCOMMS RAPID RESPONSE We sent Casey Neistat a Lumia 1020 in response to Apple repurposing and editing his iPhone launch video without permission… 6,333 Likes 201 Comments 61,859 Views 5,850 Likes 609 Comments 458 Retweets 182 Favorites
  • 5. HERE Major speaker opportunity secured at SXSW Interactive Articles on Mitsubishi partnership news High-level briefings
  • 6. NOKIA WORLD …JUST THE PRE-BRIEFS… 14 prebriefings hosted in the US 5 prebriefings hosted in the UK 13 media and analyst houses prebriefed on mobile phones news 30 media and analysts prebriefed on smart devices news