Oliver Palmer
- 1. TigerSpike “TEAM VODAFONE” WIDGET DEVELOPMENT JOURNEY Oliver Palmer TigerSpike Head of Innovation
- 2. Personal Media company with specialisation in mobile technology Technical innovation User Interface & User Experience
- 3. What TigerSpike does Mobile Device Apps / Mobile Campaigns Widgets Mobile Sites Enterprise Strategy & Innovation Phoenix Platform
- 4. 2010 The year of the mobile application...
- 5. Samples of what widgets can offer… • Widgets offer focused, optimized front- ends to Web-based information and services. • This allows developers to take advantage of all the handset features, whilst delivering real time information • Widgets include the following features: – Utility and Social Media – Location Based Services (LBS) – Augmented Reality – Data and Reporting
- 7. Team Vodafone widget • Nokia and Triple Eight wanted to create a “TeamVodafone” Nokia Ovi Widget for the upcoming 2010 V8 SuperCars season. • Triple Eight are able to provide exclusive behind the scenes content from each race meeting as well as the basic race information and statistics • The Widget will display the best of this content to entice V8 (and TeamVodafone) sport enthusiasts to use the widget throughout the 2010 V8 SuperCars season
- 8. Screen layouts • All screens need to be designed to fit multiple handset orientations • Mobile advertising is also affected by screen rotation
- 9. Features and functionality • The Team Vodafone widget provides V8 fans with behind the scenes footage of each race • Widgets deliver optimised user experiences on the handset, whilst connecting to the Internet to provide real time access to content such as: – Twitter feed – Latest videos – Latest images – Race results and leader board
- 10. Other things to consider.... • Data and Reporting are crucial in delivering to client requirements
- 11. Thank you! Oliver Palmer Oliver.Palmer@tigerspike.com Ph: +61 (0) 2 9361 5132